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Digital Advertising Agency in Gurgaon

Digital Advertising Agency in Gurgaon

Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.

Social advertising

Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.

Display advertising

Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.

Remarketing and retargeting

Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.

Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.

Search advertising

Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.

We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An  Brand Experience Agency in Gurgaon. Content-First Approach. Award-Winning Experiences.

Digital Advertising Agency in Gurgaon

Brand Activation and Why Its Important

Give people a way to experience the benefits of your brand

First-hand experiences change purchase behaviors

Expand brand activation impact with social media and influencer integration

Brand activations transform people into brand advocates

Track impact with real-time reporting, promo codes, and onsite sales

Brand activation services

1.) Strategies to activate your brand

2.) Planning where and when to engage your ideal audience

3.) Location scouting and permitting

4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)

5.) Staffing to ensure your brand is properly represented

6.) Brand activation transport, setup, implementation, and management

7.) Real-time content planning and capture

8.) Brand activation effectiveness measurement and analysis

 

 

Brand Activation Agency in Gurgaon

Innovative Advertising Strategies

Every brand has a unique story and we collaborate to bring these stories to life. We idealize and implement the most effective strategies to get your message heard and build an unconditional trust amongst your expanding client base. We will paint your worth in the customer’s heart.

 

BRAND AWARENESS

your worth in the customer’s heart.

Brand awareness helps us measure how well people recognise your brand or business by its name, logo, or any other defining feature. Brand awareness is important it is the first stage of a customer’s journey to purchase.

Brand Identity strategy for business impact

Brand Identity
There are dreamers and in every organization at this age of innovation.
When we correlate the problem that your organization will be solving for your clients with your team, we get to understand the important pointers to inculcate in design thinking. Hire Us!

Brand Communication
Channel Strategy

We help the brands or products or services identify and establish their brand values in their consumer’s heart with our research methodologies, knowledge, and experience.

Have Targeted Campaigns
Brand Campaigns
Identifying your customers and segments within them helps a lot to tailor specific campaigns. We identify the relevant data from your buyer personas to create and execute better-targeted campaigns. The goal is always to be relevant and contextual to your customers.

Our team is our greatest asset.

Customer Acquisition Agency in Gurgaon understands this stress and has created an exclusive community for digital marketing entrepreneurs to communicate, learn, and grow successful businesses.
Each person brings a unique skill set and perspective to Agency. We are located all across the world with one goal at heart – to guide our customers to success and be there every step of the journey.

The solution is a proven customer acquisition strategy- a critical component of any successful business.

We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.

 

A predictable, effective customer acquisition strategy is essential.
Agency Fulcrum offers a comprehensive four-week program that allows you to construct a repeatable system and attract high-paying clients on command.
The customer acquisition strategies that don’t work consistently.
There are hundreds of strategies that could help you to attract new clients. If you are on this page, then you have probably tried some of them.

What are the customer acquisition strategies that I should use?

The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load.

We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:

Successful agencies implement a system.

Their predictable customer acquisition strategy is rooted in fixed principles that are repeatable, practical, and effective. This is how they attract high-paying, ongoing clients, and build their revenue to 7-figures and beyond.

Merchant Seller Acquisition Onboarding Agency

Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Customer Acquisition Marketing Agency Gurgaon

Growth marketers are constantly working to increase customer acquisition and engagement.

customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.

 

B2B Marketing Agency in Gurgaon

As individuals B2B Marketing Agency in Gurgaon , we’ve been growing brands for over 10 years.  our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.

Market directly to your target with B2B Marketing.

We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits.

B2B Lead Generation Services

Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.

Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.

 

Building a powerful presence.

B2B Marketing is a two-way conversation.

 

When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs.

Growing your brand and increasing your bottom line.

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

B2B Marketing Agency in Gurgaon

Gurgaon

  • Gurgaon, popularly known as Millennium City, lies at around 35 km from Delhi. It is located in Gurgaon district in the Indian state of Haryana and is also included under the National Capital Region (NCR).
  • Earlier, Gurgaon was known as ‘Guru Gram’ which means “Village of the Guru”. From ancient history, it is learnt that the land was first owned by the legendary rulers Pandavas and Kauravas, who later presented it to Guru Dronacharya.
  • Leading Indian automobile manufacturer Maruti Suzuki India Limited had set up a manufacturing plant in Gurgaon in 1970s. Following this, the city started witnessing tremendous growth.
  • Though Gurgaon has been witnessing rapid urbanization, it has still been facing some issues like lack of proper infrastructure and utilities, frequent power cuts and rising crime.
  • There are over 25 shopping malls in Gurgaon, of which DLF’s ‘Mall of India’ is the biggest. The city has been witnessing growth in all the sectors including residential, commercial, retail, office, institutional, hospital and industrial. Similar explosive growth has been witnessed for Gurgaon real estate and property in Gurgaon.
  • Gurgaon has several architecturally significant buildings in a wide range of styles and from distinct time period. There are more than 1000 residential skyscrapers in Gurgaon.

Demographics:

  • The population estimates for Gurgaon, as per 2011 India census, stands at 876,824, of which 54.24% are males and 45.76% females.
  • The population under the age of six is 108,623, with 58,842 males and 49,781 females, making child sex ratio 846.
  • Gurgaon has a good literacy rate. The number of literates is 662,696 with 373,164 males and 289,805 females. The effective literacy rate of population aged 7+ is 86.30 of which the male rate is 89.54 and the female rate 82.46.
  • New job opportunities and cosmopolitan culture of the city attracts younger generation. The current child population shows that in the next 10-15 years, there will be a huge rise in the number of working population.

Economic growth factors

  • Gurgaon is currently a leading financial and industrial center of India. It is a prime hub of multinational companies, software companies, telecom companies, call centers, shopping malls, multiplexes and skyscrapers. It is a home to nearly 250 Fortune 500 companies. This has led to huge jump in Gurgaon real estate.
  • Gurgaon has emerged as the city with third highest per capita income in India.
  • The city is among the most important offshoring centers in the world. It houses Indian corporate headquarters of many leading international companies like American Express, Microsoft, IBM, Coca-Cola, etc.
  • IMT Manesar is a fast growing industrial town which is in vicinity of Gurgaon. It is being called as ‘New Gurgaon’ by some of the developers since the area is witnessing huge growth. It has provided employment to over 100,000 people.
  • The city offers a large number of employment opportunities. With Gurgaon emerging as a hub for IT and IT-enabled services, several high-income jobs were created. Apartments, Flats and Villas in Gurgaon are in oversupply due to boom in Gurgaon Real estate.
  • Gurgaon is also notable for its real estate growth, which brought in a spur in the entire economy. Many renowned real estate developers have set up their companies here.
  • Reliance Venture and Haryana government are set to establish a multi-product special economic zone (SEZ) in Gurgaon. Japanese companies like Mitsubishi and Panasonic are given large contracts to set up manufacturing and logistics facilities for the special hundred square kilometers economic zone. This ambitious project is likely to create another 1.5 million new jobs in Gurgaon.

Connectivity

  • Gurgaon has excellent connectivity to Delhi through the Delhi-Gurgaon Expressway, which forms a part of the National Highway 8. One can also reach Delhi through the Expressway and Mahatma Gandhi Road (Ring Road) or through the Mehrauli-Gurgaon Road.
  • Through the NH-8, which is also a part of the Golden Quadrilateral project Gurgaon is well-connected to other cities including Jaipur, Udaipur, Ahmedabad, Vadodara, Surat, Mumbai and other parts of the country.
  • The city is connected to various parts of the NCR through roads including NH-8, Sohna Road, Pataudi Road, Mehrauli-Gurgaon Road, Golf Course Extension Road, Faridabad Link road and Jhajjar Road.
  • Dwarka Expressway, also known as Northern Peripheral Road (NPR), will connect Dwarka with NH-8 at Kherki Dhaula and will pass Pataudi Road.
  • The connecting roads to New Delhi have been broadened to clear the traffic bottlenecks. The eight-lane toll expressway is also being extended to smoothen the traffic from and towards Delhi. This good connectivity has further increased the property prices for Gurgaon Real estate.
  • The city is located at less than 20 km from Indira Gandhi International Airport and has easy connectivity too.
  • Gurgaon is also connected to Delhi and other suburbs via Delhi Metro. But metro is not much preferred by commuters as the areas connected by the network are limited with only five metro stations in the city.
  • Rapid Metro Rail Gurgaon has also become functional from November 14 boosting the transport system of the city.

Industry and employment
Gurgaon is one of Indias largest industrial and information technology hubs. As many of the worlds major companies have offices in Gurgaon, employment opportunities in Gurgaon are rising. Gurgaon is also a major outsourcing and offshoring hub. Migration of white-collar employees to Gurgaon has raised real estate prices in the city in the past two decades. With the rising number of jobs, young working professionals from other Indian states like Uttar Pradesh, Madhya Pradesh and Rajasthan have been moving to Gurgaon. There are also many automobile manufacturing plants in Gurgaon, including that of Hero Honda and Maruti Suzuki. DLF owns large tracts of land in Gurgaon, and this is seen as a major reason behind the citys growth. General Electric, Microsoft, Coca-Cola, IBM and Microsoft have their head offices in India in Gurgaon.

Lifestyle
Gurgaon has dozens of large shopping malls, many large five star hotels, golf courses and outlets of leading fashion brands like Louis Vuitton and Chanel. Gurgaon has many parks like Leisure Valley Park and Netaji Subash Chandra Bose Park, though many of the parks in the city are run by the Haryana Urban Development Authority (HUDA). Ambience Mall in Gurgaon is one of the most popular shopping destinations. Manhattan and Vapour are among the popular pubs and brewery in Gurgaon. MGF Megacity Mall, Sahara Mall, Metropolitan Mall, MGF Mall, Raheja Mall, Plaza Mall, Omaxe Mall and Ansal Plaza Mall are the popular malls in the city. Appu Ghar in Gurgaon is another major entertainment avenue. Neemrana Fort is 92 kms from Gurgaon. Hindi, English, Haryanvi, Punjabi and many other Indian languages are spoken in Gurgaon.

Localities in Gurgaon

 

 

 

 

 

 

 

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