Digital Advertising Agency in Kolathur, Chennai
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Kolathur, Chennai. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Kolathur, Chennai
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Kolathur, Chennai
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load. |  |
We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Kolathur, Chennai
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Kolathur, Chennai
As individuals B2B Marketing Agency in Kolathur, Chennai , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |  |
B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |  |
Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Kolathur, Chennai
Kolathur, Chennai
About Kolathur, Chennai
Overview
| Kolathur is one of the busiest locality of north Chennai. It comes under the jurisdiction of Chennai Metropolitan Development Authority (CMDA). It is also considered as one of the oldest areas of Chennai. It is only 2.4 km away from Perambur, one of North Chennai’s residential hotspot. Other developed localities situated close to Kolathur are Konnur, Lakshmipuram, Anna Nagar, Jamalia, Oragadam, Madhavaram, Ambattur, Mogappair, Koyambedu among others. It is merely 10 km away from the city of Chennai. It is a well-developed area with all the modern day amenities. |
It is very near to the famous Grand Northern Trunk Road (NH 5). This locality has experienced some major social infra developments in the locality such as Miss & Mrs Health Specialty a women’s division of Maaya Specialty Hospitals was opened for comprehensive women related health care, and first Maxillofacial care and Implant Center in Kolathur “SPARKS” Dental and Maxillofacial Center. The locality is also known for the largest export of colorful tropical fish, aquarium fish feed, aquariums, glass, and stone aquarium gravel. Earlier this locality was a hub for fish breeding but due to the high demand for residential property rates, fish farms are converted into residential houses. Kolathur’s proximity to the Inner Ring Road, Chennai Bypass Road and Grand Southern Trunk Road (GST) has furthered the realty sector’s boom here. Some of the premium residential projects in Kolathur are Mahaa Vignesh Supramaniya, Mahaa Vignesh Samy Gardens, SKL Star Abode, P C Aikya, Shri Vinayaga Flats, Revathy Kolathur among others.
Connectivity
The Inner Ring Road, Madhavaram High Road, Kolathur Main Road, and Siruvallur Road, are some of the prominent roads which run through the area.
The Inner Ring Road which passes through Kolathur, making it one of the best-connected areas in Chennai. Via the Ring Road, one can reach Anna Nagar which is just 5 km away can be reached in 10 minutes.
It enjoys excellent connectivity to Chennai International Airport which is situated at a distance of 23.8 km via Jawaharlal Nehru Salai.
Pattaravakkam, Korattur, Villivakkam, Perambur Carriage Works are the nearby railway stations to Kolathur. However, Villivakkam is the nearest railway station which is about 2.9 km via Red Hills Road.
MTC operational buses link Kolathur to the other parts of the Chennai city. Vinayakapuram, Kumaran Nagar, Poompuhar Nagar, and Srinivasa Nagar are its nearest bus stands.
Phase-1 of Chennai Metro Rail with one of its route Thirumangalam – Nehru Park is passing through the locality of Kolathur having a station Thirumangalam.
Factors for past growth
The social developments along the vicinity and its proximity to IT parks and other industrial belts are pushing the demand for residential properties in Kolathur. Consequently, there has been a flood in the demand for residential apartments in Kolathur. A fair number of workforce work in nearby IT Hubs and Industrial areas wanted to have their residences close to their workplace. As a result Flats for sale in Kolathur finds proposed buyers due to its proximity to the IT corridor and other industries.
Its seamless connectivity to the Chennai Railway Station and Chennai International Airport has attracted many second time home buyers to invest here.
The existence of many MNCs and industrial warehouses have attracted many working professionals to the neighborhood.
The locality is well served by arterial roads such as GNT Road and Jawaharlal Nehru Salai, the connectivity provided helps many prospective home buyers and tenants to settle down in or around Kolathur.
Proposed &b Planned Infra
There is a plan to replace the overhanging electricity cables with an underground network in Kolathur.
| Employment hubs near Kolathur Ambit IT Park Prince Info Park KURIOS Software Park One Indiabulls Park The Tamil Nadu Industrial Corporation | IT Park Kolathur, Chennai
| Mall in Kolathur, Chennai |
Infra Development (Social & Physical)
The area already has a good infrastructure support system with several educational institutes like Sapthagiri Vidayalaya, Eurokids Preschool, Dhanish Matriculation School, Arul Jyothi Higher Secondary School, Don Bosco Matriculation Higher Secondary School, Raashidh Nursery and Primary School among others.
Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Kolathur are Aishwarya Hospital, Subhash Hospital, Eswar Medical Foundation, ESI Hospital, Apollo Hospital, Faith Multispeciality Hospital, Cauvery Trust Hospital to name a few.
Shopping needs of the residents are catered by in and around malls such as Mega Mart-Unlimited, New Life Style, New Saravana Shopping Centre, Spectrum The Grand Venus Mall, Singapore Shopping etc.