Digital Advertising Agency in Madurai
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Madurai. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Madurai
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Madurai
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load. |  |
We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Madurai
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Madurai
As individuals B2B Marketing Agency in Madurai , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |  |
B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |  |
Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Madurai
Madurai
| Madurai (/ˈmædjʊraɪ/ MA-DHU-RYE,[5][6] also US: /ˌmɑːdəˈraɪ/ MAH-də-RYE[6][7][8]) is a major city in the Indian state of Tamil Nadu. It is the cultural capital of Tamil Nadu and the administrative headquarters of Madurai District. As of the 2011 census, it was the third largest Urban agglomeration in Tamil Nadu after Chennai and Coimbatore and the 26th most populated city in India.[9] Located on the banks of River Vaigai, Madurai has been a major settlement for two millennia. It is often referred to as “Thoonga Nagaram”, meaning “the city which never sleeps”.[10] |
Madurai is a major city in Tamil Nadu and the 31st largest urban agglomeration in India. Popularly known as the Athens of the East, Madurai has a rich historical background. It is believed that Lord Shiva performed sixty-four wonders here known as Thiruvilaiyadals. Madurai is the administrative headquarters of the Madurai district and is also regarded as the cultural hub of Tamil Nadu. The city lies on the banks of River Vaigai. The city is home to several reputed educational institutions, industries and monuments. Over the years, the real estate market has also developed rapidly in the city.
Infrastructure
Madurai International Airport, which offers both domestic and international services, is about 12 km away from the city. Madurai Junction is an important junction in the city, which fulfills the requirements of the inter-city travel. National Highways 7, 45B, 49 and 208, and State Highways 33, 72, 72A, 73 and 73A, pass through the city. Three major terminuses Periyar, Mattuthavani and Arappalayam are used to commute by the residents.
In 2006, Madurai was chosen for the implementation of Jawaharlal Nehru National Urban Renewal Mission (JNNURM) to make the world-class infrastructure in the city. The citys infrastructure, which was to be developed under this project includes water supply, solid waste management, traffic management, health and education and many more. ELCOT Information Technology (IT) Park in Ilanthaikulum established in the city with an area of 50,000 square feet is likely to pick up the growth of IT in the city. Companies including HCL and Honeywell will soon be starting their operations in the IT Park. Another special economic zone (SEZ) in Vadapalanji, spread across an area of 245.17 acres, has been constructed in the city. Two flyovers are proposed to be built soon in Kalavasal and Goripalayam areas of the city, which will help to decongest the roads here.
Homes and Living
Madurai has a flourishing real estate market. Areas including TVS Nagar in central Madurai, Vilangudi, and Madakkulam in western Madurai are some of the areas that are witnessing huge demand for property in Madurai. The luxury segment here has also witnessed decent growth in areas including Moondrumavadi, KK Nagar and Andalpuram. The market was earlier dominated by plots and independent houses but several apartment complexes have been built in the city in recent times. Areas including Oththakadai, Azhagar Koil Road and Karupayurani are witnessing rapid real estate and infrastructural development and good returns are expected from these areas along with Airport Road. As the construction of two SEZs are underway, the city will boost employment opportunities, which in turn will generate more demand for residential real estate in Madurai.
Demographics
According to census 2011, Madurai has a total population of about more than three million. The city had the decadal growth of 17.95 per cent between 2001 and 2011. The sex ratio of the city was 990 women per 1000 men while the literacy rate in the city was 81.66 per cent.
Governance
Established in 1866 as municipality of Madurai, the municipal corporation of the city was upgraded to 1971. The corporation looks after the services like town planning, engineering, public health and many more in the city. It is controlled by the municipal commissioner who is also the executive head of the corporation. The legislative powers are held by elected members from 100 wards and their elected Mayor and Deputy Mayor. The city has five elected members in Tamil Nadu Legislative Assembly and one member in Lok Sabha. The Tamil Nadu police enforces law and order and has constituted it as a separate district divided into four subdivisions, namely Town, Thilagar Thidal, Thallakulam and Anna Nagar. The city is home to a Madras High Court bench.
Industry and Employment
Madurai is known for its industrial prowess, particularly in sectors including chemicals, automobiles, rubber and granite manufacturing. Rubber is the traditional industry in the city and it contributes to the production of automobile components made out of rubber, on a large scale. It is a major Tier-II IT city and several companies include Mahindra Satyam, Oracle, and Honeywell are setting their offices here. Madurai is famous for dairy farming, pottery, poultry farming, brick making, carpentry and mat weaving. Madurai is also famous for its jasmine plantations, which are known as Madurai Malli and agricultural prowess. There are several small scale industries in the city, which produce rubber products, sporting goods, gloves, mats and automobile rubber parts along with utility items. TVS, Sundaram Industries and Lanxess India are major rubber industries located here. Ford, General Motors, Honda and Toyota are the biggest buyers of automobile components from the city while two wheeler major TVS Group has a significant presence here. The developments in the city have led to the growth of industrial estates in the city Automobile Industrial Estate in Kappalur, SIDCO Industrial Estate in K. Padue and Kappalur and Hosiery Estate in Urangaanpatti.
Lifestyle
Madurai is known for an active nightlife and attracts a large number of tourists every year. There are many bars, pubs and night clubs in the city include Cloud Seven located at Bypass Road, Ecstasy located at Goripalayam and Vijay Disco at South Veli Street. There are several attractions including Thirumalai Nayak Palace, Gandhi Memorial Palace and the Eco Park, which showcase fabulous lighting and fountain shows. MGR Race Course Stadium comes with a synthetic track, athletic facilities and swimming pool. Multiple festivals are celebrated in the city every year including Jallikattu and Pongal. The city is also a hub for film shootings. It is known for its bevy of entertainment and recreational destinations. Meenakshi Temple is the biggest attraction of the city, which is thronged by a large number of people every day. There are many restaurants and coffee bars in the city, too, such as Meenakshi Coffee bar at West Chitrai Street, Taj Restaurant and Emperor Restaurant to name a few.
Localities in Madurai