Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
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Digital Advertising Agency in Vasai West, Mumbai
Brand Activationand Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Every brand has a unique story and we collaborate to bring these stories to life. We idealize and implement the most effective strategies to get your message heard and build an unconditional trust amongst your expanding client base. We will paint your worth in the customer’s heart.
Brand awareness helps us measure how well people recognise your brand or business by its name, logo, or any other defining feature. Brand awareness is important it is the first stage of a customer’s journey to purchase.
Brand Identity strategy for business impact
Brand Identity There are dreamers and in every organization at this age of innovation. When we correlate the problem that your organization will be solving for your clients with your team, we get to understand the important pointers to inculcate in design thinking. Hire Us!
Brand Communication Channel Strategy
We help the brands or products or services identify and establish their brand values in their consumer’s heart with our research methodologies, knowledge, and experience.
Have Targeted Campaigns Brand Campaigns Identifying your customers and segments within them helps a lot to tailor specific campaigns. We identify the relevant data from your buyer personas to create and execute better-targeted campaigns. The goal is always to be relevant and contextual to your customers.
Our team is our greatest asset.
Customer Acquisition Agency in Vasai West, Mumbai understands this stress and has created an exclusive community for digital marketing entrepreneurs to communicate, learn, and grow successful businesses.
Each person brings a unique skill set and perspective to Agency. We are located all across the world with one goal at heart – to guide our customers to success and be there every step of the journey.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
A predictable, effective customer acquisition strategy is essential.
Agency Fulcrum offers a comprehensive four-week program that allows you to construct a repeatable system and attract high-paying clients on command.
The customer acquisition strategies that don’t work consistently.
There are hundreds of strategies that could help you to attract new clients. If you are on this page, then you have probably tried some of them.
What are the customer acquisition strategies that I should use?
The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load.
We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Their predictable customer acquisition strategy is rooted in fixed principles that are repeatable, practical, and effective. This is how they attract high-paying, ongoing clients, and build their revenue to 7-figures and beyond.
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
As individuals B2B Marketing Agency in Vasai West, Mumbai , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.
We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits.
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone. Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.
B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs.
Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
Vasai West is characterized as a residential area in the most sought-after affordable housing- suburb in the western part of the Mumbai Metropolitan region, comprising of low, mid and high-rise apartments, as well as individual homes. Along with Vasai (East), Virar, Nalasopara, Naigaon, and Mira-Bhayandar are some localities surrounding Vasai West. Ample greenery surrounds the locality. Some of the key housing projects situated in Vasai West are Roman Residency by Shantee Housing, Mirchandani Gardens, Kingston Tower by Kaul Builders, and Paramount Heights by DBR Constructions.
Physical infrastructure
Vasai West is connected with the keys area of MMR through the Mumbai Suburban railway, and NH-48 highway (Mumbai-New Delhi). Public transport in the area is offered by Vasai Virar Transport Service (VVTS), which operate till the nearby areas of Mira- Bhayandar, Thane, and Mulund. The upcoming Virar- Alibag multimodal corridor is also expected to bolster the development of Vasai. Further, the planned Vasai-Panvel rail corridor would enhance the connectivity between Vasai, and the industrial areas of Dombivli, Bhiwandi, and Taloja, along with the adjoining residential areas. In addition, the plans to extend the Mumbai metro line-9 up to Virar would further ease the connectivity to Mumbai.
Social & retail infra
Pyramid Global School, Citizen English High School, St. Augustine’s High School, St. Francis High School, Commerce, Science, and Vidyavardhini College of Engineering and Technology are some of the major educational institutes located in Vasai West. Key malls in Vasai West include Dattani Square Mall, Tania Planet Shopping Mall, and Vardhaman Shopping Centre. Some of the major hospitals in the area include IM Multispecialty Hospital, Cardinal Gracias Memorial Hospital, Krishna Multispecialty Hospital, and Navjeevan Hospital, among others. Further, Vasai is in close proximity to the Yazoo Park, a family amusement park situated within the Rustomjee Global City.
Nearby employment hubs
Some industrial hubs such as The Vasai Taluka Industrial Co-operative Society, KT Industrial Park, Bluebell Commercial Complex, Hira Industrial Estate, and Neelkanth Industrial Estate are in proximity of 4-5 kms of Vasai West; along with 45 large industries in the whole of Vasai region, and the Rustomjee Global City. The western line connects Vasai West with key employment hubs of Goregaon, Andheri, Malad, and Bandra Kurla Complex.Source: Magicbricks Research