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Digital Marketing Agency in Andheri

Digital Marketing

The world is changing and so is the media landscape. Digital Marketing is overtaking every other media source for advertising dollars. Navigating the complex world of digital media can be difficult, confusing and frustrating. Let Fulcrum Advertising make sense of it for you.

 

When it comes to digital marketing you want to work with a team that has the experience to turn your advertising dollars into sales and the communication skills to make complex ideas easy to understand.

If your marketing and advertising isn’t working – let’s talk.

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Search Engine Marketing

We understand the search engine algorithms and can help you grow your business with search engine marketing campaigns. Our ad split testing, keyword research and match type optimization produce high click through rates and a low cost per click.

Facebook
Ads

Facebook Ads is one of the most powerful digital marketing platforms today covering Facebook, Instagram and third party websites/apps. Facebook Ads can be complex. Understanding the best strategies, settings, objectives and ad types can be confusing. Fulcrum can help you get direct response, measurable results.

E-Mail Marketing

Fulcrum Advertising can develop an email marketing campaign based on your customer database or third party data. We handle all aspects of email marketing including creative, deployment and tracking. We are CAN SPAM compliant to ensure you the highest delivery rates.

Streaming Video

With 85% of U.S. internet users watching online videos and over 55% of the U.S. population having a connected TV, advertising on streaming video platforms has become a vital medium for reaching customers. We leverage our expert media buyers, third party data partnerships and creative team to create campaigns that deliver results.

Visitor Retargeting

It’s not often in the business world that you get a second chance to convert a prospect into a customer. Retargeting allows you to “follow” prospects that have visited your website around the web and show them ads on 3rd party websites. This keeps your brand top of mind and follows the prospect through the decision making process bringing that back to your website at the precise time they are ready to buy.

Social
Media

Social Media isn’t like any other media type your business may have used. There is a fine line between creating loyal & responsive repeat customers and annoying people to the point where they are completely turned off from your business. It takes knowledge & skill to run a successful social media campaign. We have both.

Online Media Buying

Do you want to get your message out to millions of users online? Fulcrum Advertising is experienced in online media buying. This means you will get the best rates at the most effective sites in your niche. We specialize in PPC, CPM & monthly site buys.

Programmatic Media Buying

The future is here and the future is programmatic. Using hundreds of data selects and inventory from 1000’s of websites you can get very targeted, scalable traffic at a fraction of the cost of buying direct. Our optimization algorithms ensure you are paying the lowest possible rates for the highest possible quality of traffic.

Analytics
Analysis

Many businesses use Google Analytics to measure basic metrics such as visitors, bounce rate and time on site. We dig deeper and are able to help you make important advertising decisions by examining holistically what happens after the initial click.

Reporting
System

We have a custom developed reporting system that measures how each of our digital campaigns are performing. This allows you to see all of your key performance indicators in one place and on one platform to help you make the very best decisions on where to spend your advertising dollars.

Creative
Services

Whether you need banner ads or a full blown website, our dedicated internet artists design creative that sells.

Landing
Pages

We build landing pages custom tailored to generate leads or sales for your business. Our landing pages offer high conversion rates, full tracking and huge returns on investment.

Custom
Development

Code is the infrastructure that makes the web work. We are able to develop custom solutions to address problems your business may face. Using the latest web technologies (HTML5, PHP, MySQL, Javascript, Responsive Web Design, WordPress, Woocommerce, Shopify) & more – our in-house development team is ready and able to serve.

Digital Marketing Agency in Andheri

 

Digital Marketing Agency in Andheri

About Andheri

About Andheri East

The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheri’s contribution to the country as a major industrial hub cannot be denied. Both the sections – Andheri East and Andheri West have a number of industrial and commercial centres.
Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheri’s rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.

Key Projects in Andheri East :

Kanakia Rainforest

Connectivity and transit points

Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.

Major Landmarks

The major landmarks in Andheri that sets it apart are –

 

Zoroastrian Parsi Fire Temple
Santacruz Electronics and Export Promotion Zone (SEEPZ)
Andheri Sports Complex
Gilbert Hill
Mahakali Caves

Factors for growth in the past

Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
Another project improving the connectivity in Andheri is the recently completed Ghatkopar – Andheri – Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.

 

Residential and Commercial Market

Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 – Rs 14,100 per sq. ft.
The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 – Rs 25,100 per sq. ft.

 

Major Challenges

Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.

Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.

About Andheri West

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.
Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.
Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.
Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

 

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.
The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

â— Our Lady of Immaculate Conception Church

â— Jain Mandir

â— St Blaise Church

â— Versova Beach

â— Gilbert Hill

â— Andheri Sports Complex

 

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.
The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

 

Residential & Commercial Market

The current sale trends for multi-storey apartments in Andheri West fall within the range of Rs 21,500- 22,200 per sq.ft., and that of builder floor apartments fall between Rs 18,200- 22,000 per sq.ft. Rental rates vary from Rs 42-55 per sq.ft. Residential houses in Andheri West may cost anywhere around Rs 18,600- 22, 700 per sq.ft., with rents ranging from Rs 42-48 per sq.ft.
Current sale trends for commercial space fall within the brackets of Rs 19,000-20,000 per sq.ft., with rental rates ranging from Rs 95-100 per sq.ft.

 

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.
New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.
The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

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Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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Door To Door Marketing agency andheri

Face to Face Marketing agency andheri

Street Marketing agency andheri

Field Marketing agency andheri

Direct To Retailer Sales agency andheri

Strategic Field Marketing agency andheri

Marketing Strategy agency andheri

Trade Marketing agency andheri

Marketing Team agency andheri

Sales & merchandising agency andheri

Shopper &Retail Marketing agency andheri

Direct sales agency andheri

Sales promotion agency andheri

Trade sales promotions agency andheri

Promotions team agency andheri

Leaflet distribution agency andheri

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Btl Agency agency andheri

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Retail Branding agency andheri

Btl Activation Services agency andheri

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Mall Market Activities/ agency andheri

Corporate Contact Programs agency andheri

Free Sampling Activities agency andheri

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Society Activation agency andheri

Campus Marketing agency andheri

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Human Banner agency andheri

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Merchandising agency andheri

In store Promotion agency andheri

Product Launches agency andheri

Leaflet Distribution agency andheri

Brand Promotion Activities ideas agency andheri

Door to Door Flyering agency andheri

Trade Show Activation agency andheri

Brand Activation agency andheri

BTL Activation agency andheri

In Shop Activation agency andheri

Product launches agency andheri

Rural Area Activities agency andheri

Free Sampling Activities agency andheri

Demonstration Activities agency andheri

Events agency andheri

PROMOTIONAL STAFFING agency andheri

Recruitment Process agency andheri

Event Promoter agency andheri

BRAND AMBASSADORS agency andheri

Sampling Team agency andheri

STREET TEAMS agency andheri

PROMOTIONAL MODELS agency andheri

EVENT STAFFING agency andheri

EXPERIENTIAL MARKETING STAFF agency andheri

EVENT MARKETING STAFF agency andheri

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EVENT HOSTS AND PRESENTERS agency andheri

EVENT EMCEES AND DJS agency andheri

CONVENTION STAFFING agency andheri

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CORPORATE EVENT STAFF agency andheri

TRADE SHOW STAFFING agency andheri

AUTO SHOW STAFF agency andheri

Shopping Centre Marketing agency andheri

Shopping Centre Marketing agency andheri

COSTUME CHARACTERS AND MASCOTS agency andheri

PRODUCT SAMPLING EVENTS agency andheri

FOOD AND BEVERAGE SAMPLING agency andheri

PRODUCT DEMONSTRATORS agency andheri

GUERRILLA MARKETING agency andheri

BRAND ACTIVATIONS agency andheri

POP UP EVENTS agency andheri

RETAIL AND IN STORE MARKETING agency andheri

MOBILE MARKETING TOURS agency andheri

Data Collection Activity agency andheri

Retail Branding agency andheri

 

 

 

 

 

Market Research agency andheri

Field Research agency andheri

Advertising Market Research agency andheri

Compensation Survey agency andheri

Tele Research agency andheri

Test Marketing agency andheri

Brand Market Research agency andheri

Market Feedback agency andheri

Survey Data Collection agency andheri

Customer Satisfaction Studies agency andheri

Industrial Market Research agency andheri

Mystery Shopping agency andheri

Retail Audit agency andheri

Customer Acquisition agency andheri

Merchant Acquiring agency andheri

Telemarketing agency andheri

Telesales Person agency andheri

Telemarketing agency andheri

Telesales agency andheri

Telesales Account Manager agency andheri

Inbound/outbound lead generation agency andheri

Post sale follow up services agency andheri

Surveys agency andheri

Appointment setting agency andheri

Dealers Appointment making agency andheri

Welcome/impact calls agency andheri

Account activation agency andheri

Building a Database of Sales Leads agency andheri

Business Development Manager agency andheri

Client acquisition agency andheri

Cold calling agency andheri

Customer acquisition agency andheri

Lead Generation agency andheri

 

 

 

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