Industry & Sectors

Education & E-Learning
Healthcare & Pharma
Media & Advertising
Entertainment Industry (Events, Exhibitions, Films)
Real Estate
Corporate Sector
E-Commerce & Retails
IT Companies, Network Administration, Computer Hardware & Software

Corporate Solutions

Fulcrum Resources Pvt Ltd for over a decade now is well equipped with the domain expertise, cutting edge technologies and structured process flow to provide the Consultancy and Implementation to Corporate Sector with more efficient and result oriented Digital Marketing, Media Planning, Marketing, Promotions, Brand Management Strategies and Business Plans.

We provide project management consulting for the Corporate Clients wherein the scope of consultancy is defined as per the requirements in the preliminary meeting. Clients we cater cover both Business to Business (B2B) and business to Customer (B2C) or Online Retail.

E-Commerce & Retail

E- Commerce
The e-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. The value of e-commerce market is expected to cross US$ 50 billion by 2018. Much growth of the industry has been triggered by increasing internet and smartphone penetration.
Online travel agents account for the largest market share (70 per cent) in the internet consumer market, while the remaining 30 per cent is occupied by horizontal e-tailing, fashion, furniture, grocery, hotel, food tech, cab aggregators, education technology, and alternative lending among others.
The e-commerce industry been directly impacting the micro, small & medium enterprises (MSME) in India by providing means of financing, technology and training and has a favorable cascading effect on other industries as well.

Retail

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanization and solid growth of internet.

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.## Online retail is expected to be at par with the physical stores in the next five years and has grown 23 per cent to $17.8 billion in 2017.
India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of which $3 billion can be achieved in the next three years from 16 product categories, according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian Institute of Foreign Trade (IIFT). India has replaced China as the most promising markets for retail expansion, supported by expanding economy, coupled with booming consumption rates, urbanizing population and growing middle class.

Educations & E-Learning

Software & Applications for Education & E-Learning
Education Industry has adopted the technology on the fastest pace and its relevance can be effectively understood by the type of services acquired by the education industry. In short if we say that the education industry is adopting so as to avail maximum benefit of the new upcoming technology. This has created dual benefit for the industry by adding convenience in teaching methodology and also on the student side the gathering of information, resources and relevant information is eased.

Moreover the platform which is now emerging for higher education and examination is totally on account of adoption of technology for easing the process of training, education and classes. This pattern of education is commonly termed as online education wherein the lectures and information is available online and the user need to study the modules in presence of the virtual trainer according to his own schedule and timing.

Fulcrum Group Conceptualizes, Plans and Executes Marketing and Promotion Campaigns for Schools, Instututes, Colleges, Universities and E-Learning Startups; Right from Planning out a Right Promotional Strategy to Social Media, Mobile Application, Ground Activation, ATL-BTL Campaigns, our experienced team handles not just the Branding Part but also ensures Right Footfall and Admissions.

Financial Institutions

Our Consultant’s helps clients of all sizes and types navigate through a constantly changing environment of financial regulations and enforcement actions, litigation threats, and economic and competitive challenges. Our financial services consultants work with clients to manage risk, ensure compliance, resolve regulatory inquiries as they arise, and leverage their assets to protect and enhance enterprise value. This team is composed of highly respected CPAs, attorneys, economists, bankers, technology professionals, strategic communications experts — all of whom are financial services specialists with extensive industry knowledge and experience.

Financial services players will need to harness better business models to overcome shortcomings of the past and current challenges. We have deep experience across industries to help financial services institutions in every region find innovative ways to optimize processes, reduce back office costs, align IT, manage risks, capture the economic benefits of building loyal customers, and plan for evolving competitive and regulatory landscapes. We tailor these offerings to the needs of our financial services clients to help them solve problems or pursue opportunities in many areas, including:

Information Technology

Our team of technology professionals that have completed more than 250 engagements across industries and technologies. We draw on this global experience to help solve companies’ most complex technology-related challenges, including how to build their businesses in a digital age. Our experts are especially adept at helping companies through major business transformations or re-inventions of their technology organizations to become more nimble and agile.

Manufacturing & Industries

Owing to the emerging technologies world wide, the world manufacturing industry has geared up and has incorporated several new technologies. Economists consider the World manufacturing industry as a sector which generates a lot of wealth.

Our practitioners possess deep competencies within each manufacturing segment and also leverage common skills and knowledge across the entire manufacturing portfolio. This approach enables us to tailor our solutions within each manufacturing industry segment, where needed, to maximize client relevance and impact and to deliver end-to- end solutions.

Business Strategy & Management: Corporate strategy and profitable growth; Pricing strategy/management; Branding strategy; Innovation; Enterprise model design; Strategic enterprise cost management; Outsourcing and shared services strategy; Finance transformation; Enterprise risk and governance.
Customer Engagement: Customer experience transformation; Service transformation; Sales and marketing strategy; Incentives strategy; Pricing strategy; Warranties; Aftermarket support; Dealer/distributor management.
Product Development & Innovation: Product development transformation; Lean engineering; Value engineering; Product Lifecycle Management; Product data management.
Supply Chain & Operations: Manufacturing and supply chain transformation; Product planning, forecasting and scheduling, Procurement and spend management; Internal operations and performance management; Logistics and distribution strategy, Location strategy.

Pharma & HealthCare

HealthCare & Medical Field has been greatly changed with the evolving technology, with ease in Process & Management of WorkFlow. Infact with the growing Digitisation & increased penetration of Internet & Mobile devices, information essentially needs to be made available in fraction of seconds from any location – But alongside primary constraint being Privacy of the Records.
Our expert team provides consultation & Healthcare Process Technology Solutions and Applications for the industry.

Technology in HealthCare, Medical & Pharma Industry
Hospital or Clinical Management Applications and Patient Record Management: Scope of such applications & systems covers Medical Record Management, Patient Scheduling, Office Management, patient management and monitoring system, Medical Practice Management, Electronic Medical Record (EMR) software, Prescription Writing and Medical Billing Applications.

Real Estate & Construction

In this highly competitive market scenerio, Real Estate and Consutruction industry needs a sound IT Infrastructure and Brand Promotion to deliver its effective product(s) or services to its clients. Today investers are interested in Real Estate (Commercial & Residential) because this investment is most secure and gives high return (With Definite Appraisal).
To Promote the Projects Real Estate Sector uses varios tools such as Ground Activation, BTL Activities, ATL Promotions, Internet Marketing, Web Promotions and Digital Marketing Tools.

Startup Consulting

We at Fulcrum offers customised Consultancy, Legal or Compliance Advisory and Digital Marketing Startups and Small or Medium Sized Enterprise (SME or MSME). Business Plan and Business Strategy appears to be almost similar but both have a fundamental difference, we help the startups to move from Plan to Strategy, which closely bounds the Execution after the SWOT (Strength, Weakness, Opportunity and Threat) Analysis. Our Support and Consultant Advisory Panel helps them in Setting up Business Entity, Sales Analysis, Sales Planning, Opens Opportunity for Global Sales, Implement Work-Flow Process, Training Workshops, Performance Analysis and Calculating Business Projections. Market Analysis, Technology Advisory, Competition, Demand-Supply Projections and Trends Analysis are key factors which every startup must consider in their Business Plan.

Business Operations
We help improve creative processes to help media and entertainment firms reduce operational costs. Many media and entertainment companies manage complex creative and distribution processes with substantial operational costs. We help clients apply effective, proven techniques to achieve significant operational performance improvements.

We help clients put in place lean systems for production, editorial processes, and business support functions that maintain quality and improve efficiency while delivering cost savings. Our consultants help facilitate the transition to new operating processes throughout the organization.

Technology Upgradation
We help our media and entertainment clients reduce IT spending by 15-20 percent, freeing up significant capital to invest in organizational or product improvements.

Media and entertainment businesses face challenges from the increasing pace of innovation in media production, the fragmentation of audiences, and rising marketing costs. We help companies make strategic use of technology and performance management systems to improve market and operating performance.

Corporate Strategy
We help media and entertainment companies develop and implement strategies that accelerate growth and improve top line profitability. Our corporate strategy teams take a top-management perspective, helping media and entertainment companies focus on critical issues that affect top-line growth and profitability.

Sales Advertising

We help our clients to develop strategies to enhance their performance with clear articulation of their brand values.
We can provide expert consultancy and develop new marketable strategies. We find that clients are looking for assistance offering distinctive products, developing ways to accurately evaluate the return on investment from new media advertising, and finding better ways to meet the needs of advertisers. We help media companies improve the performance of their advertising by improving their effectiveness, smarter pricing and ensuring that value propositions are clearly articulated.

Digital Media
We help develop digital media strategies that reach more customers and gain competitive advantage. We help clients with the development of their digital businesses to enhance growth and drive sustainable revenue increases, across all media sectors. We help companies build a transformation roadmap to address the sometimes significant organizational and infrastructure challenges to becoming a digital leader.

We have dedicated digital media and digital marketing experts in more than 10 locations who offer clients comprehensive perspectives and hands-on support for a range of activities, including leveraging social media, conducting digital analytics, pursuing market research, and developing online strategies.

Business Operations
We help improve creative processes to help media and entertainment firms reduce operational costs. Many media and entertainment companies manage complex creative and distribution processes with substantial operational costs. We help clients apply effective, proven techniques to achieve significant operational performance improvements.

Corporate Strategy
We help media and entertainment companies develop and implement strategies that accelerate growth and improve top line profitability. Our corporate strategy teams take a top-management perspective, helping media and entertainment companies focus on critical issues that affect top-line growth and profitability.

Industry & Sectors Agency in Andheri

About Andheri

About Andheri East

The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheri’s contribution to the country as a major industrial hub cannot be denied. Both the sections – Andheri East and Andheri West have a number of industrial and commercial centres.
Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheri’s rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.

Key Projects in Andheri East :

Kanakia Rainforest

Connectivity and transit points

Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.

Major Landmarks

The major landmarks in Andheri that sets it apart are –

Zoroastrian Parsi Fire Temple
Santacruz Electronics and Export Promotion Zone (SEEPZ)
Andheri Sports Complex
Gilbert Hill
Mahakali Caves

Factors for growth in the past

Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
Another project improving the connectivity in Andheri is the recently completed Ghatkopar – Andheri – Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.

Residential and Commercial Market

Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 – Rs 14,100 per sq. ft.
The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 – Rs 25,100 per sq. ft.

Major Challenges

Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.

Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.

About Andheri West

Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.
Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.
Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.
Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

Key Projects in Andheri West :

Makwana The Lion Park
Platinum Heights

Connectivity and Transit Points

Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.
The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

Major Landmarks

â— Our Lady of Immaculate Conception Church

â— Jain Mandir

â— St Blaise Church

â— Versova Beach

â— Gilbert Hill

â— Andheri Sports Complex

Factors for Growth in the Past

The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.
The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

Residential & Commercial Market

The current sale trends for multi-storey apartments in Andheri West fall within the range of Rs 21,500- 22,200 per sq.ft., and that of builder floor apartments fall between Rs 18,200- 22,000 per sq.ft. Rental rates vary from Rs 42-55 per sq.ft. Residential houses in Andheri West may cost anywhere around Rs 18,600- 22, 700 per sq.ft., with rents ranging from Rs 42-48 per sq.ft.
Current sale trends for commercial space fall within the brackets of Rs 19,000-20,000 per sq.ft., with rental rates ranging from Rs 95-100 per sq.ft.

Major Challenges

Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

Factors for Growth in the Future

The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.
New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.
The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.