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Assessment Agency in Chennai

Assessment

In today’s world of work, the focus is on competitive performance. Increasingly, the skills that bring cost-effective results to your business, is the talent of your workforce. At Fulcrum Resources, we ensure this through the thoroughness of our selection and, most significantly through predictive assessments to confirm the abilities of our people.

As a client of Fulcrum Resources, you can be assured of the best possible match of candidates to your needs. Each assessment has been validated by independent sources and their relevance and accuracy has been proven in real work conditions to ensure they reliably predict actual performance in the workplace. In the recent years, there has been a spurt in the application of behavioral assessment tools for talent attraction, engagement and retention. Organizations want to ensure that the best-fit candidate gets recruited for a role – be it a fresh recruitment or an internal movement. Employers, in the manufacturing and services sectors alike, are making educated choices in the application of scientific tools to fit people into roles best suited for them.

We offer well-researched and highly standardized, renowned tests that helps organizations to assess strengths of an individual, predict behavioral patterns while working in a role and a team. These tests also help in determining development plans for a person and plan various HR interventions for a team and your organizatio.

 

Areas of expertise

  • Psychometric testing for selection and development
  • Assessment Centre’s and Development Centre’s
  • Competency Based Interviewing
  • Career assessment and counseling support for educational institutions
  • 360 degree feedback
  • Training in psychometric testing and certification workshops
  • Individual counseling

Our clients benefit from

  • The simplicity, efficiency and customization offered by our assessment tools
  • Scientific decision making while minimizing bias and errors in judgment
  • Identifying behavioral pre-requisites for any role to optimize job fitment
  • Developing training and development plans that complement an individual’s natural talent and potential
  • A deeper appreciation of the motivational drivers of individuals and groups which enables design of impactful reward programs

Assessment Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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