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Brand Promotions Agency in Chennai

Brand Promotions

We Grow Brands. Fast.

We know that you need an expert Brand Promotions Agency behind you; we get it! That’s why we designed everything we do around growing your brand. View our work to find out what we can do for you!

Fulcrum is a full-service marketing agency leveraging a Brand Promotion and Traditional Marketing mix to accelerate your brand’s growth. Our name is a union of “Fulcrum” and “Resources.” We elevate all of the events that take place in your business including increasing Events, reducing friction from your commerce checkout process, and helping you throughout the entire marketing ecosystem.

Increase your reach with our local field team, mall, and society . We’re your brand development catalyst for everything on the ground  events , and far beyond!

What We Do

Think of us as a growth partner, outsourced marketing department, and brand development . We accomplish this by developing your marketing systems and processes, elevating visual design, and improving your customer’s overall brand experience. We are full-service brand promotion, sales promotion, marketing and advertising experts, always building a unique matrix for every client. Everything we do is custom-tailored to each client’s budget, timing, and growth goals.

Our marketing teams assist with planning and activation of everything from one-off projects, all the way through completely turnkey agency support.

Our experiential marketing programs focus on connecting people with products and services; having years of experience in designing Road Tours, Pop-Up Shops, Corporate Events, Brand Ambassador Street Teams, Society, Mall, Super Market etc., we will ensure that your program breaks through in a unique and powerful way!

Staffing & Training

We specialize in talent acquisition and training programs that find us the best brand ambassadors, promotional models, presenters, or logistics personnel in each market we activate. We also provide group rates on multi-market brand Promotion programs.

Collateral & Media

With every activation, comes an opportunity for distribution, sampling, and extending the brand messages to the masses. With a full in-house creative division, we help our clients design and produce everything from giveaways to trade show booths.

Regional & National

Trade show circuits with multiple stops and national sampling programs require an intimate knowledge of in-market logistics. Our teams work directly with venues and staff in each market to keep costs down for our experiential marketing clients.

Experiential Marketing ROI Matters

Our experience in Brand Promotions and Event Marketing will ensure that your team has turnkey support in choosing the perfect date, venue, and promotional mix to drive the traffic and awareness for your products or services. We guarantee the lowest possible prices on venues, staffing, and collateral; driving down the cost of each impression, and increasing ROI. If you’re looking to get creative, then we have the perfect team to assist you in developing an exceptionally innovative marketing platform that will surely garner Press and PR for your brand. Lean on us to make sure your event marketing is done right every time!

Brand Promotions Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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