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Content Creation and Marketing Agency in Chennai

Content Creation and Marketing

Social Media Content Creation and Marketing

Content marketing is one of the core elements of a successful digital marketing strategy, with global spend in the hundreds of billions each year. Luckily for your marketing budget, you can use your content across several channels as part of your social media strategy.

When you leverage content as part of your social media strategy, there are a few variables that you must account for:

  • Competition
  • Mobile
  • Sharing
  • Tone

Competition

The competition for attention on social media is fierce. Twitter sees over 300,000 new posts every minute, and photo-sharing service Instagram boasts over 30 billion photos. This means that you’ll have to be extremely concise and targeted with your content titles and topics.

Mobile

Most social media use occurs on a mobile device, so you’ll have to make sure that your content plays well with phones and tablets. You’ll also need to make sure that your content loads and displays well on low-speed internet connections. Mobile experiences represent an entirely different set of opportunities and challenges than desktop browsers, and you’ll need to account for this when you’re preparing content for social media.

Sharing

While the primary focus of content placed on a website is often to capture an email or lead information, social media opens up an entirely new world of possibilities. Due to the social focus of the platforms, you can place a much higher emphasis on the contribution that each piece of content makes to your viral coefficient.

Tone

Not all social platforms serve the same audience or purpose, and you’ll have to account for that when you’re designing and promoting content. A technical white paper might work well with the professional audience on LinkedIn, while an entertaining video fits in well with the casual atmosphere on Facebook.

When it comes time to post and promote, we kick it into overdrive with well-tested strategies that have been proven to have a positive impact on sales and engagement efforts. We develop an evergreen strategy for each piece of content, allowing the same content to have an impact on your growth again and again. We also develop response strategies that allow us to use content in strategic situations to address concerns, aid users, and drive conversions.

If you want to build a cohesive content strategy that takes advantage of social media, Bravr’s content creation and promotion team is here to help. We’ll help you overcome challenges like crowded feeds, mobile users, and segmented user bases to reach your business goals.

Content Creation and Marketing Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

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