Skip to content

Marketing Strategy Agency in Chennai

Marketing Strategy

Marketing Strategy

We create 360° strategic marketing campaigns that speak to your customers.

There’s an old saying, “You can’t get there if you don’t know where you’re going.” Similarly, you can’t achieve your goals if you don’t know what they are. At Fulcrum, our work starts with developing a marketing strategy that focuses on what you want to achieve for your business and marketing efforts.
Perhaps it’s to increase company revenues, improve website conversions, reach a new customer segment, or boost profitability by building sales of a particular brand or service. Working on a marketing strategy will help clarify your business goals as well as provide the basis for how you will reach them.

How We Work

IDENTIFY
NEEDS

CREATE
STRATEGIES

DESIGN
CAMPAIGNS

TRACK
RESULTS

Your marketing strategy is the foundation upon which all your marketing and advertising activities will be built, to gain new customers and retain existing ones. In short, it’s all the “what” that will inform the “how”—the eventual marketing plan—for promoting your goods or services.
Marketing strategy identifies your company’s:

  • Target or ideal customer
  • Value proposition – its competitive advantage or value it provides
  • Key marketing messages – the pillars for marketing and advertising campaigns
  • Overall goal(s)

Think of us as your marketing partner.

As part of our process, we uncover where your challenges lie and why—insights that inform our marketing strategy. We often find that the problems our clients perceive are not the actual issue—and that the path to achieving your goal is not as clear cut as it may seem. No worries; we love a good challenge. We will fully evaluate and understand where you are today to create highly targeted and cost-effective marketing strategies to get you to your goal.

The Benefits of a Marketing Strategy

A winning marketing campaign starts with a results-driven strategic marketing plan.  At Fulcrum, our process begins with an in-depth look at your industry, market trends and the behaviors of your target customers. Based on our findings, we carefully craft a marketing strategy that will build your brand and drive sales and meet the needs of your audience.
Our integrated marketing services create multiple touch points with the consumer and a seamless brand experience.  The customer interacts with all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media. Our mission is to help you succeed with a comprehensive and creative marketing strategy that maximizes your budget and ensures your goals are met.

Elements of a Marketing Strategy

It ultimately comes down to communication—telling the right story about your brand across the appropriate marketing channels, to the right audience. And, creating the right marketing communication starts with a seasoned marketing agency that gets it—that truly knows that before you can promote anything, you must first know how to develop a strong marketing strategy. A marketing agency with savvy brand strategists and creative thinkers who can translate that marketing strategy into a compelling marketing plan, and turn those tactics into sales-building, attention-getting marketing, and advertising campaigns.

Single Event or Longterm Plan, We Can Build a Custom Marketing Strategy for You

As a full-service marketing agency, Fulcrum helps companies drill down deep to develop a meaningful B2B or B2C marketing strategy, design an impactful marketing plan, and put that plan into action with innovative, creative work.
Because every business is different, every strategic marketing plan we create is highly customized.  From in-depth traditional marketing plans with calendars and budgets to mini plans with short terms tactics, we can build a creative marketing strategy to meet your specific needs.
Contact us to request our complimentary marketing assessment for your business. We work with clients across a range of industries to help them clearly define their marketing strategy so they stand out in their markets and drive results.
The Fulcrum marketing agency also offers outsourced marketing services, a money-saving solution that puts our team of experts behind your corporate marketing and communications projects.

Get in touch with us

Let us help you plan and execute a great marketing strategy.


Contact Us

Marketing Strategy Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

Open chat
1
Scan the code
Hello
Can we help you?