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Our Approach Agency in Chennai

Our Approach

Our SEO Approach

ExcelForce got it’s start by helping Cheapflights become the top result for the highly competitive travel-related family of search terms.

The SEO strategy we developed for the Cheapflights website received a perfect 100% score in an independent audit! Since 2006, we’ve added complementary services to become the leading digital marketing agency for brands looking to establish or build their reputations online.

Today’s search landscape is more competitive than ever, and our core offering is still a comprehensive SEO suite. From research, to design, to implementation and even audits of existing strategies, our SEO and web development experts work with our clients to drive them to the top of search results for thousands of highly competitive terms.

SEO Keyword Research

Our approach starts by taking the time to understand your business, your brand, your audience, and your competitors. We then leverage a full suite of research tools to build a list of key terms and phrases that are relevant to your brand and what you offer. We test keywords during our research process and include keyword value projections in our research report.

SEO Technical Audit

If you’re already employing SEO tactics to improve your search rankings, we can drive you up in the results with a thorough technical audit. We evaluate your on-page SEO, site architecture, and HTML to develop a complete report on your current and potential SEO performance. Our in-house web development team excels in helping sites improve their structure and design to improve search rankings.

SEO Visibility

The ultimate goal of SEO strategy is increased visibility. We partner with clients all over the world to monitor traffic from search engines and positions in searches for key terms and phrases. We identify trends over time and help you institute targeted improvements to drive your website further up in search results.

SEO Relevancy Review

Search engines exist as a mechanism to direct internet users to web content that is relevant to their immediate needs. When search engines index and rank your website, they evaluate the content on your page against the keywords you’re attempting to rank for, and relevance between the two is vital to your SEO success. Our relevancy review helps you make sure that your copy and content is focusing on the right keywords.

SEO Reputation Review

Not all of your brand’s impressions come from your own website. We scour the internet for websites that link to you or mention you. Not all relationships are created equal, and it’s important to know who may be trying to disparage your brand or piggyback off of your SEO efforts. We can work with you to develop a broader reputation throughout the internet by creating brand mentions and links to your site in an ethical and strategic manner.

Our Approach Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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