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Our Vision Agency in Chennai

Our Vision

Transforming lives through the world of work
Our Values
Our core values support our vision, shape our culture and reflect what our company values.
They are the essence of our company identity and embedded in everything we do.
Growth
In life and business, one must grow to flourish and achieve high ambitions. Growth requires change, challenge, risk and sacrifice - we will always choose growth.
At Fulcrum, we have mandated a culture of growth – this means that not only will the company grow, but it will grow through the growth of our employees. The personal development and career trajectory of our employees is a core value and focus which we know will ultimately grow our organization. This means we will never be satisfied with the status quo. We endeavour to improve every day, to take innovative risks and encourage behaviour that represents that value well.
Safety
We create a safe and inclusive environment to protect the physical and psychological well-being of everyone we work with.
The heart of our business is our people. We create a safe and inclusive environment to protect the physical and psychological wellbeing of everyone we work with. Prioritising safety ensures our staff, candidates and clients can do their absolute best work. Emotional, mental, and physical health forms a vital part of your life and impacts your thoughts, behaviours, emotions and actions. Being healthy emotionally can promote productivity and effectiveness in your family and work life. And we want our employees to have a healthy balance of both.
Excellence
We deliver, holding ourselves accountable for results. Our customers see excellence in everything we do.
Achieving excellence is seldom easy, but the rewards are always worth it. Excellence is the character of being truly the best and is achieved through tenacity and a relentless pursuit of being better tomorrow than we were yesterday. Excellence is ingrained in the moral fibre of our company. The right people will do everything within their power to build an excellent company because they simply cannot imagine settling for anything less.
Integrity
We are ethical, open, honest and authentic. People trust us to do the right thing for the right reason.
Integrity is the foundation of everything we do. At Fulcrum, we are ethical, open, honest and authentic. People trust us to do the right thing for the right reason. Integrity means always treating people the way you would expect to be treated. This means acting with honesty, respect, empathy and an open mind. We embody this in everything we do

Our Vision Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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