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Reporting & KPIs Agency in Chennai

Reporting & KPIs

Social Media Reporting & KPIs

You can’t run a business without understanding the impact that your budget is having on your bottom line. At ExcelForce we focus on metrics that matter. Metrics that matter are measurable KPIs, which help you understand how your investment in a platform, campaign, or strategy affects your revenue growth. If a metric doesn’t help you understand your ROI we won’t waste your time with it.

When it comes to social media, measurement can be especially difficult. On your website, traffic, bounce rates, and conversions all help you understand how your copy and content is performing. You don’t have that luxury with social media. You also have to account for the fact that social media efforts are often targeted at multiple goals, some of which are long term or difficult to quantify.

When you partner with ExcelForce through our managed social media offering, we monitor the KPIs of your paid and earned social media efforts on a daily basis. We take every opportunity to optimise your efforts, and deliver a monthly report to you detailing the ROI of what we’ve done on your behalf and what changes we’ve instituted to drive further growth.

Transparency is a core principle at ExcelForce, and we strive to support that commitment across all of our service offerings. That’s what’s made us a valuable partner to brands around the world, and what makes us a leading digital marketing agency today.

ROI for Paid Social Media

Leading social media platforms including Twitter, Facebook, and LinkedIn have introduced official advertising products to help brands reach their users through paid placement. We help you navigate these proprietary systems and extract relevant data from them. If your strategy includes leveraging influencers to increase brand reach and engagement, you’ll need to effectively measure the performance of each partnership. Understanding the cost per impression, click through rate, and revenue impact of a paid social media campaign can help you further optimize your budget by spending more on successful campaigns and taking unsuccessful ones back to the design room for further improvement.

ROI for Earned Social Media

While making a profile and posting might be free, you devote significant resources to recruiting, hiring, training, and retaining your social media team, planning your social media strategy, and allocating productivity hours to your social media efforts. We’ve developed a comprehensive measurement suite that combines proprietary techniques with leading social media tools and platform data to help you measure the impact that your investment is having on your revenue growth.

Reporting & KPIs Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

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