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Reputation Management Agency in Chennai

Reputation Management

Online Reputation Management

Pagerank has long been a key measure of a website’s authority and influence. Put simply, pagerank is a logarithmic score between 0 and 10 that indicates the overall quality and quantity of links pointing to your website.

Over time, Google’s pagerank algorithm has become more complex, leading to a focus on quality links from relevant sites. What this means is that today’s pagerank is an accurate and valuable indicator of a brand’s web authority; much more so than in the past when links could be bought or bargained for in an effort to game the system.

While pagerank is important, it’s just one of the 200+ factors that search engines use to rank your site in search results. When ExcelForce measures a brand’s reputation, we dive deep into your digital footprint and network to develop a complete report of how well-known and represented your brand is online.

Social

Social media is much more important to brands today than it was when Google launched back in 1998, and it’s a major part of how we measure brand reputation today. We quantify the volume, breadth, and quality of how users interact with your brand on social media platforms. This helps us understand your overall social influence beyond the easily quantified metrics like likes, shares, and followers.

Links

Links are more important now than ever before, and also much more difficult to come by. Brands who attempt to artificially inflate their link network through purchased links or black hat link building are regularly penalised by search engines, making quality links a high-value commodity, and an accurate metric of brand authority.

Brand Searches

An important part of SEO lies in making sure that your brand dominates it’s own search results. As you build your digital presence, competitors will begin to target your brand name and branded terms with SEO and PPC efforts. We look to search results to see how effectively you’re building and managing your brand’s presence online.

Reputation

You can’t control everything said about your brand online, but you can monitor search results for negativity. We keep a close eye on branded terms as well as other relevant terms for negative content related to your brand. We also work with you to overcome negative results through ethical white-hat efforts.

Your brand’s reputation should grow and improve over time. We work with clients around the world to develop long-term strategies aimed at helping them improve brand awareness and reputation. This involves monitoring social activity, keyword rankings, inbound links, and brand related content on other websites. Our SEO reputation management has helped clients build and improve their reputations online for over a decade.

Reputation Management Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

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