Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform
Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform
How to Attract Sellers on Your Virtual Multi Vendor Marketplace
Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.
Field Sales Teams
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
- Planning of target cities, markets and categories
- Representatives should be based in the territory
- Field teams hiring, training and operations management
- Develop a field deployment plan
- Local languages spoken team
- Seller Acquisition Agent Support, Freelance support
- End-to-end seller onboarding and reporting to client
- Daily Acquisition report and Target Planing
- Follow-up
Seller Training And Support Service
- Registration and KYC
- Provide training and awareness of products and services
- Motivating merchants
- Cataloging – Products Upload
- Account Management Training
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Work Experience
# Marketplaces OR E-commerce
# On-demand Service Platforms
# Utility Platforms
# Payment and Fintech Apps
# Online Business Directory
# Education And Learning Platform
# Content Distribution Platforms
We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.
Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform
Merchant Acquisition
Retailer Acquisition
Seller Acquisition
Customer Acquisition
- Focus on acquiring high value sellers to join and start selling on portal
- Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
- Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics
The project successfully met its objectives and the key highlights were as follows:
- New sellers were on-boarded for different categories across 20+ cities
- There was no compromise on seller quality and quality of sellers increased as desired by client
- Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:
Approach
The key activities in project execution were as follows:
Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding
Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures
Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures
Setting up your Seller Acquisition
Setting up your Seller Acquisition
- Prepare your seller acquisition goals
- Define your target sellers
- Find the sellers that match your needs
- Reach out ( Offer ) and bring them in
- Track your key success metrics
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Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
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