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SEO Reporting & KPIs Agency in Chennai

SEO Reporting & KPIs

SEO Reporting & KPIs

ExcelForce was built on a foundation of transparency, and we’re big believers in using metrics to drive campaign improvement over time. It’s for that reason that we’ve developed a comprehensive KPI reporting standard for our SEO clients. This standard allows us to monitor our clients’ SEO performance over time, make regular optimisation, and deliver monthly reports that are easy to understand and relevant to business decisions.

Keyword Ranking

Each keyword in your plan represents an individual battle to rise up through search results. At ExcelForce we believe that every effort can be tied to your bottom line. That’s why we calculate the visitors, conversions, and revenue from each keyword in your strategy and rank them. This allows you to see which keywords are the most profitable for you.

Volume

While success can never be measured by volume alone, we believe that volume can be a valuable metric when it’s viewed as part of a larger set of metrics. While ranking highly for a term can seem impressive, that success is further quantified by the volume of traffic the term is driving for you.

Social Performance

We measure social likes and shares to understand the impact that your copy and content has on consumers. This helps us understand how organic search traffic is driving engagement and brand awareness on other platforms, such as Facebook, LinkedIn, or Twitter.

Many of our clients came to us because they were tired of being unable to prove the effectiveness of their SEO efforts. Our advanced metrics and expert analysis have allowed us to look beyond keyword traffic to build a holistic view of how organic traffic affects your brand awareness, social authority, visitor engagement, and revenue growth. If you’d like to take advantage of our advanced SEO KPI and reporting program we’d love to discuss becoming partners.

Brand Ranking

A clear indicator of a solid SEO strategy is when a company’s website dominates the results for searches for their branded terms. This indicates that your brand is becoming more recognisable online.

Over the past several years, searches performed through an HTTPS URL have made it increasingly difficult to track individual keyword performance. In order to continue to tie SEO efforts to revenue, we’ve expanded our metrics to the following KPIs:

Engagement

While we’ve always monitored sessions as a measure of volume, we now track pageviews to further understand how users progress through your website. We establish targets for each client for a ratio of pageviews to sessions. We keep a close eye on your users flow report as well, which helps us understand which pages users leave your site from, and which pages are the most popular. This data can prove useful outside of SEO, such as in your content marketing strategy.

SEO Reporting & KPIs Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

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