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Social Media Strategy Agency in Chennai

Social Media Strategy

Social Media Marketing Strategy

A thoroughly researched strategy is key to social media success and serves as the foundation for our managed social media packages and consultancy offering.

We use advanced diagnostic and analysis tools, paired with sound research strategies to develop a thorough understanding of your brand, message, and audience. This helps us develop a strategy that is unique to you and targeted to meet our specific needs. We use our research to choose the right platforms for your brand, develop a mix of paid and earned social media, establish a content strategy, and develop a community building framework that will build your brand’s presence over time.

Goals

As with any other section of your marketing strategy, it’s vital that you have clear goals to work toward. We help you develop specific social media goals based on your overall business objectives. These goals allow us to focus on the most relevant efforts and perform measurement in an appropriate manner.

Paid/Earned Mix

Every social media platform allows brands to make profiles and engage with users, and the major platforms have introduced advertising programs allowing brands to reach users through paid marketing. Our strategy includes a healthy mix of paid and earned social media along with specific tactics for each strategy.

Content

Content marketing is a big part of today’s digital marketing landscape, and brands are rushing to promote their content on social media. Successful content strategies on social media address unique challenges represented by smaller screens, shorter attention spans, and crowded feeds. We work with clients to design new content and optimise existing content for success on social media.

Community

Social media is about more than driving web traffic or signing up new customers. It’s about building brand authority, a dedicated community, and constant engagement. We help our clients build their communities through strategic communication and effective content promotion. We engage with users, partners, and influencers in a manner that aligns with overall brand messaging and positioning. We respond to negative posts with a deft touch that turns upset individuals into brand advocates.

Measurement & Reporting

The ExcelForce team doesn’t believe in the “set it and forget it” mind-set. Our managed social media services include daily monitoring of all platforms, content, and KPIs. We engage in constant optimisation on all fronts, and deliver monthly reports to clients. We focus on constant improvement of all campaigns and on tying results to revenue growth.

Social media isn’t just for consumers or ‘edgy brands’ anymore. The world’s largest companies are using social media to engage with the world and drive towards their objectives. ExcelForce  social media strategy services can help you grow your brand and customer base whether you’re a B2B or B2C organisation. By focusing on the right channels, the right tactics, and the right message, you can have a lasting impact on a global scale.

Social Media Strategy Agency in Chennai

About Chennai

Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

Demographics:

The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

Connectivity:

Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

Administration:

Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

Economy:

Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

 

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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