About Chandigarh
Chandigarh is a union territory and the capital city for the states of Punjab and Haryana. It is internationally renowned for being a showcase of architecture and also for being the first planned city in India, post-independence. As a result, Chandigarh real estate is thriving on the supply side, with planned housing projects widely prevalent. The city has been designed by one of the pioneers of modern architecture, Le Corbusier. Other architects that were involved in the planning of Chandigarh were Jane Drew, Pierre Jeanneret and Maxwell Fry.
Stats And Facts
Chandigarh has a total population of 10,55,686, as of the provisional population data of Census India in 2011, and a total land area of 114 square kilometres. The population density as of 2011, is over 9,000. Of this, the female to male sex ratio skirts the 800:1000 range. The literacy rate in Chandigarh is well above the national average, and has stayed above the 80% mark. As of the 2011 census, 86.7% of Chandigarh’s population is literate. The city also has a low percentage of the total population dwelling in slum areas, when compared to benchmark cities like Delhi, Mumbai and Hyderabad. This reflects a development of the real estate and housing markets in Chandigarh through public as well as private projects. Rajiv Gandhi Chandigarh Technology Park Phase-I is a special economic zone and it has put Chandigarh on the international business scene, with IT companies like Infosys, Net-Solutions, Virsa, Taurusagile and IBM setting up shop there in the first year.
Tertiary Sector
The tertiary or services sector is the top sector in Chandigarh. This sector contributed almost 77.14% of the city’s Gross State Domestic Product in the 2004-05 period, as per data from the Confederation of Indian Industry. The trading, hotels and restaurant industry is the fastest growing industry in Chandigarh, contributing 29.85% to the GSDP during 2007-08. Not far behind, the banking and Chandigarh real estate industry contributed 21.39% to the GSDP during 2007-08. Since Chandigarh is the capital of two states, it has a booming banking sector, with 255 bank offices in the year 2006-07.
Connectivity
The Chandigarh Airport connects the city to other major cities in India, and a new international terminal is being constructed. The Chandigarh Railway Network is a part of the Northern Railway zone of the Indian Railway network, and it links the city to major regions in the country. This has lead to a good appreciation for property in Chandigarh. NH 21, which starts at the Punjab Mohali town border and goes up to the Haryana border, passes through Chandigarh. Bus transport is operated from the Inter State Bus Terminals that are located in sectors 17 and 43 of the city. As per a Study on Traffic and Transportation Policies and Strategies in Urban Areas in India, by the Ministry of Urban Development, the public transport accessibility index of Chandigarh is higher than that of Bangalore, Hyderabad, Kolkata, Chennai and Delhi. The Chandigarh Transport Undertaking’s fleet stands strong at 517 buses, with 100 buses having been added under the JnNURM scheme. Chandigarh’s metro rail project is set to be completed by 2018
Chandigarh Civic Administration
The Municipal Corporation of Chandigarh came into being on 24th May, 1994 when the Punjab Municipal Corporation Act was extended to Chandigarh. The MCC takes care of the water supply, drainage, fire wing, sewerage, sanitation and property tax. The Chandigarh Housing Board was formed in 1976 when the Haryana Housing Board Act was extended to the union territory of Chandigarh. It is responsible for the construction of the urban housing for the city. The Chandigarh Industrial & Tourism Corporation takes care of the tourism and related industries. As mentioned earlier, the Chandigarh Transport Undertaking is responsible for public transport within the city.
Chandigarh Infrastructure
Being a planned city, Chandigarh’s infrastructural growth has been steady. And due to this growth, it ranks first in India in terms of the Human Development Index, e-readiness as well as the quality of life. Chandigarh real estate is impacted by this due to the availability of basic amenities across the city, meaning investors as well as home owners have a solid infrastructural setup to rely on.
Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.
Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.
Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.
Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.
B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.
Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.