About Coimbatore
The second largest city in Tamil Nadu, Coimbatore is one of the fastest growing tier-II cities in India. Ranked among the largest urban agglomerations in India, the city is a hub for several different sectors of economy, most notably the flourishing textile industry. For this reason, Coimbatore is also referred to as the textile capital of South India or Manchester of the South. Coimbatore is, however, not just a hub for textile units. The other major industries flourishing in the city are information technology, software, education, manufacturing, and healthcare. Geographically, Coimbatore lies in the rain shadow region of the Western Ghats. It borders the Palakkad district of Kerala and has the mountain ranges of the Western Ghats surrounding it on the west and north. The river Noyyal, too, runs through Coimbatore. The city is also an entry and exit point for visiting the picturesque hill station Ooty. And with such environs, Coimbatore enjoys a pleasant climate throughout the year. The strong and resilient industrial sector in Coimbatore invites a lot of people from across the country. The climate and the location of the city are such that it’s conducive for people to have a pleasant stay.
Stats And Facts
The population of Coimbatore, as per the provisional reports of the 2011 Census, is 10,61,447. The urban/metropolitan population, on the other hand, is 21,51,466 As per the Census 2011 reports, Coimbatore has a near-ideal sex ratio of 999 per 1000 males. The child sex ratio, 963 per 1000 boys, is also impressive, especially in comparison with many other cities The same reports indicate an impressive average literacy rate in the city, at 91.74% The city of Coimbatore is also known as Kovai The region has rich black soil, which is the primary cause for the flourishing agriculture scene in the region The very earliest textile mills were established in the Coimbatore district in the year 1888 The Confederation of Indian Industry (CII) has placed Coimbatore in the 4th place among Indian cities in investment climate Tholon.
Textiles And Engineering
The city is called the Manchester of the South because of the rich textile industry, supported by the large-scale producing of cotton Coimbatore leads the way globally in terms of concentration and the amount of textile activity Some of the prominent textile centers of learning and research are also located here. Notable names are South Indian Textiles Research Association and the Southern Regional station of the Central Institute of Cotton Research There are centers specializing in weaving, spinning, knitwear, and powerlooms as well Software services have also been growing rapidly in this region. Exports had risen by 90% from the previous year in 2009-10 Reputed companies like Tata Consultancy Services, Cognizant Technology Solutions, Robert Bosch GmbH, and Dell, and many others are located here Some of the prominent industries in Coimbatore are Bosch, L&T, Lakshmi Machine Works, Revathi Equipment Ltd., Air MAK, Shanthi Gears, and others The city also hosts two Special Economic Zones (SEZs), Tidel Park Coimbatore and the Coimbatore Hi-Tech Infrastructure. Five more SEZs are in the pipeline
Connectivity
By air, Coimbatore connects to major Indian cities like Bengaluru, Mumbai, Delhi, Ahmedabad, and Kolkata, and international destinations like Singapore and Sharjah. The Coimbatore International Airport is located just 15 km from the city Three National Highways pass through the city. NH 209, NH 67, and NH 47, the one that connects Salem to Kanyakumari. Through the national and state highways, Coimbatore is connected across India Just like by road, Coimbatore can be easily reached by rail. Broad gauge trains connect the city to anywhere in Tamil Nadu and India. The important railways junctions in the city are Coimbatore Junction, Coimbatore North Junction, and Podanur Junction Coimbatore city comprises 6 major arterial roads. There are many major bus stations that connect residents across the city
Coimbatore Civic Administration
Headquarters of the Coimbatore district, the city of Coimbatore is a municipal corporation The city has 5 administrative zones, with each zone featuring 20 wards. The zones are North, South, East, West, and Central Elected directly, a councilor represents a ward. Councilors from each zone elect the Deputy Mayor The Mayor is directly elected by the city’s voters The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage A Corporation Commissioner heads the executive wing of the corporation There are 18 Police stations in the city, with a Commissioner heading the Police force
Coimbatore Infrastructure
Coimbatore has excellent transport infrastructure, especially because of the presence of such a large industrial base. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong and resilient. Education and healthcare services in Coimbatore are also quite impressive. The district especially is the education hub of South India, what with a whole array of schools, colleges, and universities located here. The same can be said about the massive network of hospitals in this region. The city is also a major center of medical tourism.
Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.
Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.
Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.
Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.
B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.
Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.