About Kolkata
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Kolkata, the capital of West Bengal and former capital of India, is a commercial, educational and cultural hub of the country and the most important metro in East India. The port of Kolkata is the oldest operating port in the country that was operational even during World War II. The real estate sector in the city grew by leaps and bounds towards the end of the 20th century with tremendous rise in investments during the same period. As Kolkata is one of the primary metros of India, the real estate sector is lively, with infrastructure projects driving demand in the market. The city is a benchmark for modernity in India, but it has also retained much of its old world charm. North Kolkata boasts of 19th century architecture and some of the cultural hallmarks of the city. At the same time, there are many businesses and IT hubs throughout the city including Kolkata’s own Software Technology Park.
Stats and Facts
According to the provisional results of the 2011 national census, Kolkata Municipal Corporation has a total area of 185 sq. kms. While the total population was almost 4.5 million. This brings the population density to a little over 24,000 people per square kilometre. The total population of the urban agglomeration, which includes the urban and suburban areas, is a little over 14 million. The sex ratio (number of females for each male) of Kolkata is 928 including agglomeration and 899 without agglomeration. The child sex ratio is relatively higher at 946 including agglomeration and 930 without agglomeration. As of 2010, the crime rate in the city was well below the national average of 187.6 crimes per 100,000 at 117.3. This was the lowest crime rate among India’s largest cities. The average literacy rate in the Kolkata metropolitan area is 88.33%, as per the provisional results of the 2011 census. Of this, the male literacy rate is 90.93% and the female literacy rate is 85.53%. Kolkata has the highest number of married women using some form of contraceptive, at 77%, as of the last national family health survey. At $150 billion, the city has the third highest Gross Domestic Product among Indian cities, right behind Mumbai and New Delhi. The first newspaper in India – The Bengal Gazette – started publishing here in the year 1780. Kolkata has a total of 8 sister cities, including Jersey City in the USA, Naples in Italy, and Incheon in South Korea. The
Information Technology Sector
The IT sector in Kolkata is one of its key economic drivers, and has grown at a rate of up to 70% in 2006, which was double the national average at that time. The main influencer for the IT sector in Kolkata has been West Bengal’s IT policy, which was announced in the year 2000. Sectors III and V in Bidhannagar, otherwise known as Salt Lake City, are the IT hubs of Kolkata and an estimated 1.2 lakh people are employed in the offices located here. Some of the companies that have their offices in the city include Tata Consultancy Services, Deloitte, Capgemini, Genpact, Lexmark, HCL, IBM, and HSBC.
Connectivity
The Port of Kolkata is India’s only major river port. The Shipping Corporation of India operates freight services to ports in India and other parts of the world, including Port Blair, the capital of the Andaman and Nicobar islands. Netaji Subhas Chandra Bose International Airport, the largest airport (1670 acres) in Eastern India, connects Kolkata to other cities and countries by air. It is one of the two international airports in West Bengal. The city is part of the largest highway project in India, the Golden Quadrilateral, which connects it to other major cities like Chennai, Delhi, Ahmedabad, Mumbai, and Bengaluru. Howrah and Sealdah are the two major railway stations in the city that connect it to other parts of the country. And the Circular Rail system encircles the whole of Kolkata. National Highway 34 also runs through Kolkata and is 261.5 kms in length. The city’s underground railway system – Kolkata Metro – is India’s oldest underground mass transport system. It runs for a total distance of 25.135 kms and was constructed from 1972 to 2010. Kolkata is the only city in India to have a tram network. The network is administered by the Calcutta Tramways Company and is restricted to certain areas in the city.
Kolkata Civic Administration
The Kolkata Municipal Corporation (KMC) oversees the infrastructure development of the city’s wards – a total of 141. These wards are divided among 15 boroughs which have an elected councillor each from among their councillor committees. KMC has a mayor, deputy mayor and ten other elected members through whom all the function is discharged. The KMC takes care of drainage, water supply, sewerage, sanitation, street lighting and solid waste management. Development of the metropolitan areas of the city are taken care of by the Kolkata Metropolitan Development Authority (KMDA). The KMDA comprises of an eleven member board that consists of elected representatives and bureaucrats who are nominated. The day-to-day functions of the KMDA are under the control of the Chief Executive Officer, who is a senior Indian Administrative Services officer.
Kolkata Infrastructure
Kolkata’s infrastructure growth started in the 19th century with emergence of the industrial sector. British companies, thereafter, heavily invested in the city’s infrastructure. The next big spurt in the city’s development was the surge of investments in the year 2000. This led to the establishment of multiple hotels and shopping malls in the city and now Kolkata is one of the infrastructural marvels of the country. The healthcare infrastructure in Kolkata is worth mentioning as it has 48 government hospitals and over 300 private medical establishments as of 2010. The number of hospital beds for every 10,000 people in the city is above 60 – higher than the national average which is below 10. Major infrastructure projects in the Kolkata Metropolitan Area are undertaken by KMDA.
Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.
Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.
Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.
Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.
B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.
Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.