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Performance & Retail Data Analytics Agency in Delhi

Performance & Retail Data Analytics

At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

Field Marketing Data Capture

Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

Integrated with Client Data

We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

  • Identifying problem stores & locations
  • Anomalous sales penetration for key products,
  • Measuring trends
  • Comparing base sales between stores
  • Cluster analysis
  • Improving Availability
  • Improving ROI
  • Which cardboard should be invested in further
  • Which SKUs to focus on to ensure 100% sales penetration

 

Ensuring Representative Field Marketing Auditing and Compliance Checks

Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

    Measuring the Effectiveness and ROI of Field Marketing

    Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

    Bespoke Reporting & Consultancy

    Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

    • Create automation solutions for manual tasks
    • Design efficient processes
    • Custom dashboard and report development for measuring client’s own compliance in store
    • Developing dynamic models for workforce planning or territory planning
    • Geocode/postcode analysis
    • Demand planning and forecasting
    • Creating seasonal profiles by product, location and store

    Performance & Retail Data Analytics Agency in Delhi

    About Delhi

    Delhi, also known as the National Capital Territory of India, is the capital of the country. It is India’s only city-state that envelops other cities such as Noida, Greater Noida, Gurgaon, Alwar, Ghaziabad, Faridabad and other nearby cities and towns. Delhi is now the world’s second most populous city and the largest Indian city in terms of area. Property in Delhi is one of the most expensive in the country.

    Surrounded by the states of Haryana and Uttar Pradesh and located on the banks of the river Yamuna, Delhi is a major commercial center of the north. It has a rich and diverse history, spending most of its time as a capital under the rule of various kingdoms and empires. It has been rebuilt several times during its history and has had an altering geographical boundary. For this reason, it is called the city of cities.

    Delhi real estate has witnessed rapid progress in infrastructure and development. The city has excellent and improving connectivity. Certain industries such as IT, Knowledge Process Outsourcing, and Business Process Outsourcing (BPO) have shown tremendous growth over the last few years creating new employment opportunities for the city’s growing population.

    Stats and Facts

    The population of Delhi, as per the Census report of 2011, stands at 1.68 crores.
    According to the same report, the sex ratio in Delhi is 868 per 1000 males, which is well below the national average sex ratio of 940 per 1000 males. There is, however, a definite increase in sex ratio from the previous counting that occurred in 2001.
    Delhi has a literacy rate of 86.21%, according to the Census of 2011. This number indicates an upward trend since literacy rate stood at just 81.67% during the release of the previous Census report in 2001.
    Yamuna is a major river flowing right through Delhi.
    Delhi is vulnerable to earthquakes as it lies in India’s seismic zone-IV.
    It finds a place in the mythical tale of Mahabharata, as it was the site of ancient Indraprastha, the capital of the Pandavas.
    Although Delhi is a union territory, it closely resembles a state because it has a legislature, executive council of ministers headed by a Chief Minister and a high court.
    Key Projects in Delhi are Vanshi Capital Paradiso, Vertical Ripple Residency, Gemstar Home 2.
    Most popular Delhi real estate searches are flats in delhi, 1 bhk flat in delhi, plots in delhi, 2 bhk flat in delhi, flats for rent in delhi, 3 bhk flats in delhi.
    Ghaziabad, Faridabad, Gurgaon, Noida.
    The Tertiary Sector

    The tertiary sector is the largest contributor to the Delhi’s gross State Domestic Product (SDP), at 70.95%, as confirmed by the Economic Survey of Delhi 2005-06.
    Key service industries comprising this sector are IT and telecommunications, banking, tourism, media, and hotels. Real estate and health & community services are also important to Delhi’s economy.
    The city attracts considerable foreign investment, thanks to the availability of skilled labor and the large consumer market in the city. Property in delhi has seen good chunk of this investment overtime.
    Delhi’s prominence as a trade center is also noteworthy. It’s favored by being located in the trade route extending from Punjab to the Gangetic plains.

    Connectivity

    The domestic and international travelers can reach Delhi via air through the Indira Gandhi International Airport. IGI Terminal 3 is regarded as one of the world’s largest buildings. With 35 million passengers using the airport during 2012-13, Delhi IGI airport is among the busiest in South Asia.
    Delhi is the headquarters of the Northern Railway. It’s an important junction for Indian railways. Old Delhi, New Delhi, Anand Vihar railway terminal, Nizamuddin and Sarai Rohilla are the five prominent railway stations in the city.
    Delhi has excellent road connectivity through five National Highways – 1, 2, 8, 10, and 24 connecting it to all the major Indian cities. It’s connected to Gurgaon by the Delhi-Gurgaon Expressway and to the neighboring industrial town of Faridabad by The Delhi-Faridabad Skyway. The Noida-Greater Noida Expressway and the DND Flyway are the other roads connecting Delhi to the neighboring towns.
    The city has a rapid transit system in the form of Delhi Metro which connects it to Noida, Gurgaon, Ghaziabad, and Faridabad. Delhi Metro was India’s first modern public transportation system and led the way for many other such projects to be unfurled.
    Delhi Civic Administration

    The National Capital Territory of Delhi comprises 9 districts, 3 statutory towns, the Municipal Corporation of Delhi (MCD), the New Delhi Municipal Council (NDMC), and the Delhi Cantonment Board (DCB); 59 census towns, 27 tehsils and 300 villages.
    The five local municipal corporations in Delhi are NDMC, DCB, East Delhi Municipal Corporation, South Delhi Municipal Corporation and North Delhi Municipal Corporation.
    The city-state hosts the Delhi High Court, the Supreme Court of India and other subordinate courts.
    For administrative purposes, Delhi is divided into 9 police zones comprising 95 local police stations.
    The Parliament of India, Rashtrapati Bhavan is also situated in Delhi.

    Performance & Retail Data Analytics Agency in Delhi

    About Delhi

     

    Performance & Retail Data Analytics Agency in Delhi

    All Localities in Delhi

    Adarsh Nagar
    AIIMS
    Ajmeri Gate
    Alipur
    Anand Parbat
    Anand Vihar
    Arjun Nagar
    Ashram
    Asian Games Village Complex
    Azad Nagar
    Azadpur
    Babarpur
    Badli
    Bapa Nagar
    Barakhamba Road
    Bawana
    Begumpur
    Ber Sarai
    Bhagwan Das Road
    Bharat Nagar
    Bhikaji Cama Place
    Bhogal
    Bijwasan
    Brahmpuri
    Budh Vihar
    Burari
    Chaman Vihar
    Chanakyapuri
    Chandni Chowk
    Chawri Bazar
    Chhatarpur
    Chirag Delhi
    Civil Lines
    Connaught Place
    C R Park
    Dabri
    Daryaganj
    Defence Colony
    Devli
    Dhaula Kuan
    Dilshad Garden
    Dwarka
    Dwarka Sector-1
    Dwarka Sector-10
    Dwarka Sector 11
    Dwarka Sector 12
    Dwarka Sector 13
    Dwarka Sector 14
    Dwarka Sector 15
    Dwarka Sector 16
    Dwarka Sector 17
    Dwarka Sector 18
    Dwarka Sector 19
    Dwarka Sector 20
    Dwarka Sector 22
    Dwarka Sector 23
    Dwarka Sector 27
    Dwarka Sector 3
    Dwarka Sector 4
    Dwarka Sector 5
    Dwarka Sector 6
    Dwarka Sector 7
    Dwarka Sector 8
    Dwarka Sector 9
    East Of Kailash
    Fatehpur Beri
    Gagan Vihar
    Gautam Nagar
    Geeta Colony
    Ghazipur
    Ghitorni
    Gokalpur
    Golf Links
    Gole Market
    Govindpuri
    Govindpuri Extension
    Greater Kailash I
    Green Park
    GTB Enclave
    G T B Nagar
    Gujranwala Town
    Gulabi Bagh
    Gulmohar Park
    Hari Nagar
    Hauz Khas
    Nizamuddin
    Inder Enclave
    Inderlok
    Inderpuri
    Indraprastha Estate
    Indraprastha Extension
    Jahangir Puri
    Janakpuri
    Jangpura
    Jasola
    Jhandewalan
    Johripur
    Jor Bagh
    LOCALITY
    Kailash Colony
    Kalkaji
    Kamla Nagar
    Kapashera
    Karkardooma
    Karampura
    Karawal Nagar
    Karol Bagh
    Kashmiri Gate
    Katwaria Sarai
    Keshavpuram
    Khajoori Khas
    Khan Market
    Khanpur
    Khureji
    Lado Sarai
    Lajpat Nagar
    Lakshmi Bai Nagar
    Lal Kuan
    Lodi Colony
    Madangir
    Madanpur Khadar
    Maharani Bagh
    Mahavir Enclave
    Mahipalpur
    Maidangarhi
    Malviya Nagar
    Mandawali
    Mandi House
    Manglapuri
    Mangolpuri
    Mayapuri
    Mayur Vihar
    Mayur Vihar Phase 1
    Mayur Vihar Phase 2
    Mayur Vihar Phase 3
    Mehrauli
    Model Town
    Moti Bagh
    Moti Nagar
    Mukherjee Nagar
    Mundka
    Munirka
    Najafgarh
    Nangloi
    Naraina
    Narela
    Navjeevan Vihar
    Nawada
    Neb Sarai
    Nehru Place
    New Ashok Nagar
    New Friends Colony
    Nirman Vihar
    Okhla
    Pahar Ganj
    Palam
    Pandav Nagar
    Paschim Vihar
    Patparganj
    Pira Garhi
    Pitampura
    Pragati Maidan
    Preet Vihar
    Punjabi Bagh
    Pushp Vihar
    Rajouri Garden
    Ramesh Nagar
    Rithala
    R K Puram
    Rohini
    Rohini Extension
    Rohini Sector 1
    Rohini Sector 10
    Rohini Sector 11
    Rohini Sector 12
    Rohini Sector 13
    Rohini Sector 14
    Rohini Sector 15
    Rohini Sector 16
    Rohini Sector 17
    Rohini Sector 18
    Rohini Sector 19
    Rohini Sector 2
    Rohini Sector 20
    Rohini Sector 21
    Rohini Sector 22
    Rohini Sector 23
    Rohini Sector 24
    Rohini Sector 25
    Rohini Sector 28
    Rohini Sector 3
    Rohini Sector 30
    Rohini Sector 32
    Rohini Sector 4
    Rohini Sector 6
    Rohini Sector 7
    Rohini Sector 8
    LOCALITY
    Rohini Sector 9
    Sadar bazar
    Sadiq Nagar
    Safdarjung Enclave
    Saket
    Sarai Kale Khan
    Sarai Rohilla
    Sarita Vihar
    Sarojini Nagar
    Satbari
    Savita Vihar
    Savitri Nagar
    Sheikh Sarai
    Shadipur
    Shahdara
    Shakarpur
    Shakti Nagar
    Shalimar Bagh
    Shastri Park
    Seemapuri
    Soami Nagar
    Sonia Vihar
    South Extension Part 1
    South Extension Part 2
    Sukhdev Vihar
    Sultanpuri
    Sundar Nagar
    Tagore Garden
    Tilak Marg
    Tilak nagar
    Timarpur
    Tis hazari
    Trilokpuri
    Tri Nagar
    Tughlakabad
    Uttam Nagar
    Vasant Kunj
    Vasant Vihar
    Vasundhara Enclave
    Vigyan Vihar
    Vikas Kunj
    Vikas Puri
    Vinod Nagar East
    Vinod Nagar West
    Vishal Enclave
    Vivek Vihar
    Wazirabad
    West Enclave
    Yamuna Vihar
    Yojana Vihar
    Yusuf Sarai
    Vaishali
    Loknayakpuram
    Mayur Vihar Phase 1 Extension
    Rohini Sector 29
    Dwarka Sector 16 B
    Laxmi Nagar
    Shastri Nagar
    Kirti Nagar
    Dwarka Sector 28
    Kanjhawala
    Kakrola
    Dera Mandi
    Ashok Vihar
    Dwarka Mor
    Dwarka Sector 2
    Yamuna Vihar
    Dashrath Puri
    Bindapur
    Dwarka Sector 19B
    Rohini Sector 27
    Dwarka Sector 26
    Panchsheel Park
    Seelampur
    Rohini Sector 35
    Jharoda Majra Burari
    Batla house
    Akshar Dham
    Aya Nagar
    Dwarka Sector 21
    Chhawla
    Rajender Nagar
    Chokhandi
    Delhi Cantoment
    Patel Nagar
    Wazirpur
    Subhash Nagar
    Bhajanpura
    Siri Fort
    Kalindi Kunj
    Badarpur
    Siraspur
    Ganesh Nagar
    Harsh Vihar
    Balbir Nagar
    Rani Bagh
    Mukundpur
    Krishna Nagar
    Sangam Vihar
    Malka Ganj
    Lawrence Road
    Jamia Nagar
    Sainik Farm
    Vijay Vihar
    Gandhi Nagar
    Fateh Nagar
    Khirki Extension
    Pulpahladpur
    Roop Nagar
    Sant Nagar
    Bali Nagar
    Raja Garden
    Jhilmil Colony
    Matiala
    Rohini Sector 34
    Raj Nagar
    Razapur Khurd
    Tilangpur Kotla
    Bhalswa
    Vishnu Garden
    Qutub Vihar
    Prem Nagar
    Dwarka Sector 16 A
    Nilothi
    Kalyan Vihar
    Sultanpur
    Bakhtawarpur
    Chittaranjan Park
    Sidhartha Nagar
    Kidwai Nagar
    Adchini
    Karala
    Ashok Nagar
    Bahapur
    Bakkar Wala
    Hastsal
    Mustafabad
    Sri Niwaspuri
    Sunlight Colony
    Freedom Fighter Enclave
    Vijay Nagar
    Greater Kailash II
    Greater Kailash III
    Alaknanda
    Kalu Sarai
    Panchsheel Enclave
    Goyla Village
    Mansarover Garden
    Dakshinpuri
    Sagar Pur
    Shakurpur
    Kondli
    Jaitpur
    Rohini Sector-36
    Deenpur
    Rohini Sector-37
    Daya Basti
    Gopalpur Village
    Rangpuri
    Khera Kalan
    Nangal Raya
    Singhu
    Mithapur
    Dwarka Sector 24
    Ranhola
    Rohini Sector 38
    Kair
    Sawda
    L Zone
    Ranjeet Nagar
    Dummy
    Village Mandoli
    Mohan Garden
    Neeti Bagh
    Shanti Niketan
    Safdarjung Development Area
    Green Park Extension
    Hauz Khas Enclave
    Uday Park
    L Zone
    Ranjeet Nagar
    Dummy
    Village Mandoli
    Mohan Garden
    Neeti Bagh
    Shanti Niketan
    Safdarjung Development Area
    Green Park Extension
    Hauz Khas Enclave
    Uday Park
    Mandi Hills
    Ranaji Enclave
    Central Secretariat
    Swasthya Vihar
    IP Estate
    Akbarpur Majra
    Ansari Nagar East
    Chittaranjan
    India Gate
    Lodi Road
    New Mustafabad
    Qutabgarh
    Shakur Basti
    Tagore Garden Extension
    Jhuljhuli
    West End Colony

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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