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Gig · Flex · Project · Freelance
Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing
Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.
Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.
Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.
In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.
Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.
We Connect Gig Workers With Employers!
Gig Workers
Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.
We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.
We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.
Temporary
Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.
We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.
Permanent
You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.
We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.
We Take Care Of
Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management
We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.
Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results
Advertising and Promotion
Table of Contents
Licensing Information
Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client
- Chapter Introduction
- Why Launch!?
- Meet Our Agency Partner: SS+K
- The Pitch: Win the Account
- Let’s Meet the Potential Client
- Exercises
Chapter 2: A User’s Manual: Advertising, Promotion, and Marketing Essentials
- Chapter Introduction
- Advertising Is Old—and Brand New
- The Four Cornerstones of Marketing: The Four Ps
- Advertising Industry Structure
- Exercises
Chapter 3: Advertising and Society
- Chapter Introduction
- Economic Effects of Advertising
- The Good: Advertising Enhances Our World
- The Bad: Ethical Hot Buttons
- Advertising Regulation: Who Looks Out for Us?
- Exercises
Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers
- Chapter Introduction
- From Talking to Consumers to Talking with Consumers
- Is the Medium the Message? Components of Communications
- Diffusion of Innovations
- Decision Making
- Internal Influences on Consumers
- External Influences on Consumers
- Culture, Globalization, and Advertising
- Exercises
Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out
- Chapter Introduction
- Types of Data
- Primary Data
- Secondary Data
- Physiological Data
- Using Research to Guide a Successful Launch
- Exercises
Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer
- Chapter Introduction
- Segment Your Market: Who’s Out There?
- Target Your Customer: Who’s Going to Want It?
- Position Your Brand: Why Will They Want It?
- Exercises
Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget
- Chapter Introduction
- Budgeting Methods
- Share of Voice (SOV)
- Return on Investment (ROI)
- Managing a Budget
- Exercises
Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief
- Chapter Introduction
- The Power of Branding
- Describe Where You Are: A Strategic Framework
- Define Where You Want to Go: Set Objectives
- Decide How You’ll Get There: Create a Strategy
- The Creative Brief
- Exercises
Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics
- Chapter Introduction
- Integrated Marketing Communications: United We Stand
- Elements of the Promotional Mix: The Advertiser’s Trusty Tools
- Create the Promotional Plan
- Exercises
Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client’s New Branding Message
- Chapter Introduction
- Traditional Advertising Media
- New Media
- Media Strategy
- Exercises
Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive
- Chapter Introduction
- Execute on Media Platforms
- How Do We Know What Worked? Evaluating Ad Executions
- Exercises
Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story
- Chapter Introduction
- Keys to Superior Advertising
- Types of Appeals: How Ads Generate Resonance
- Executional Frameworks: How Ads Generate Relevance
- The Creative Team
- Exercises
Chapter 13: Launch! msnbc.com’s First-Ever Branding Campaign
- Chapter Introduction
- msnbc.com: A Campaign Portfolio
- Logo
- TV
- Online Banners
- Screensaver
- NewsBreaker Game
- NewsBreaker Live
- E-mail Blast
- Spectrum Home Page
Chapter 14: ROI: msnbc.com Decides if the Campaign Worked
- Chapter Introduction
- ROI: Show Me the Money
- ROI for Broadcast and Print Media
- ROI for Alternative Media
- Exercises