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Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

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You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
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We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

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Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
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Book Guide to Online Marketing

Table of Contents

  • Chapter 3: Online Advertising

    • Introduction
    • How It Works
    • How to Show Your Message
    • How to Pay
    • Ad Servers and Advertising Networks
    • Putting It All Together
    • The Advantages of Online Advertising
    • Disadvantages of Online Advertising
    • Case Study: BMW South Africa
    • References
  • Chapter 4: Affiliate Marketing

    • Introduction
    • How It Works
    • Tracking: The Lifeline of Affiliate Marketing
    • When Things Go Wrong
    • How Do Affiliates Promote Merchants?
    • Affiliate Networks
    • Tools of the Trade
    • Setting Up a Campaign
    • Pros and Cons
    • Case Study: Prezzybox.com
    • References
  • Chapter 6: Search Engine Optimization

    • Introduction
    • How It Works
    • Well-Researched Key Phrases
    • Optimizing Content for Key Phrases
    • Link Popularity
    • Emerging Trends
    • Case Study: Yachting Partners International
    • References
  • Chapter 7: Pay per Click Advertising

    • Introduction
    • How It Works
    • Keywords and Match Types
    • Planning and Setting Up a Campaign
    • Online Comparison Engines
    • Pros and Cons
    • Case Study: Southern Sun
    • References
  • Chapter 8: Social Media

    • Introduction
    • How It Works
    • Content Sharing: Create and Share
    • Crowdsourcing: Unleashing the Power of the Online Community
    • Creating Content and Opinion: Blogging and Podcasting
    • Social Media and Marketing: Rules of Engagement
    • Case Study: FNB and Idea Bounty
    • References
  • Chapter 11: Online Reputation Management

    • Introduction
    • The First Step: Monitor the Conversation
    • The Second Step: Measure What’s Being Said by Whom
    • The Third Step: Manage—Engaging In and Leading the Conversation
    • The Fourth Step: Maximize—Evolve Your Strategy
    • Ten Rules to Recover from an Online Brand Attack
    • Case Study: Four South African Banks
    • References
  • Chapter 11: Online Reputation Management

    • Introduction
    • The First Step: Monitor the Conversation
    • The Second Step: Measure What’s Being Said by Whom
    • The Third Step: Manage—Engaging In and Leading the Conversation
    • The Fourth Step: Maximize—Evolve Your Strategy
    • Ten Rules to Recover from an Online Brand Attack
    • Case Study: Four South African Banks
    • References
  • Chapter 12: Web Public Relations

    • Introduction
    • How It Works
    • WebPR Tactics
    • Press Releases: Optimized for Search and for Social Media
    • Online Press Room
    • Case Study: Pilkington Self-Cleaning Glass
    • Reference
  • Chapter 16: Mobile Marketing

    • Introduction
    • Why the Mobile Phone?
    • Mobile Phones: More than Phone Calls
    • Short Message Service (SMS)
    • Multimedia Message Service
    • Mobile Web
    • Case Study: Peugeot 107’s Break Free Campaign
    • References
  • Chapter 17: Customer Relationship Management

    • Introduction
    • Why Electronic Customer Relationship Management?
    • Putting a Value on Customer Relationship Management
    • Using Customer Relationship Management to Inform Your eMarketing Tactics
    • Technology and Customer Relationship Management
    • Case Study: Virtual Works and PG Glass
    • References
  • Chapter 18: Market Research

    • Introduction
    • Quantitative and Qualitative Research
    • Primary and Secondary Research
    • Online Surveys: Gathering Data
    • Case Study: BrandsEye
    • References

      Chapter 19: eMarketing Strategy

      • Introduction
      • The Internet and the Marketing Mix
      • Developing a Marketing Plan
      • eMarketing and Marketing
      • Case Study: Barack Obama’s Strategic Use of the Internet