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Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.


Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.


You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.


We Take Care Of

Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results





A brand is a name, term, design, symbol, or any other feature that identifies a seller’s good or service.


Review the history of branding, the types, why it is necessary and how it impacts the buyer


Key Points

  • Brands in the field of mass- marketing originated in the 19th century with the advent of packaged goods.
  • Proper branding can result in higher sales of not only one product, but other products associated with that brand as well.
  • A brand is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace.

Key Terms

  • experiential aspect: The sum of all points of contact with the brand; otherwise known as the “brand experience. “
  • anthropological: Relating to anthropology; The holistic scientific and social study of humanity, mainly using ethnography as its method.
  • brand identity: The outward expression of a brand, including its name, trademark and visual appearance.

A brand is a name, term, design, symbol, or any other feature that identifies a seller’s good or service. A concept brand is a brand associated with an abstract concept like breast cancer awareness or environmentalism. A commodity brand is a brand associated with a commodity. “Got milk? ” is an example of a commodity brand.

History of Branding

Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp. Brands in the field of mass marketing originated with the advent of packaged goods in the 19th century. Industrialization moved the production of many household items from local communities to centralized factories. Factories established during the Industrial Revolution introduced mass-produced goods to sell their products to a wider market. It became apparent that a generic package for a good had difficulty competing with familiar, local products. Packaged goods manufacturers had to convince the market that the public could place just as much trust in the non-local product. Campbell Soup, Coca-Cola and Juicy Fruit gum were among the first products to be “branded” in an effort to increase the consumer ‘s familiarity.

A cattle brand burned onto a piece of wood.

Branding: Branding is the use of a symbol to show ownership of a certain product.

By the 1940s, manufacturers began to recognize the way consumers were developing relationships with their brands in a social, psychological and anthropological sense. From there, manufacturers learned to build their brand’s identity and personality. This began the practice known as “branding,” whereby consumers buy “the brand” instead of the product.

Branding Concepts and Techniques

Proper branding can result in higher sales of not only one product, but on products associated with the brand as well. For example, if a customer loves Pillsbury biscuits, he or she is more likely to try other products offered by the company. Some people distinguish the psychological aspect of a brand from the experiential aspect. Psychological aspects include thoughts, feelings, perceptions and images associated with the brand. The experiential aspect consists of a consumer’s overall contact with the brand, otherwise known as the “brand experience. ”

Brand image is a symbolic construct created within the minds of people. It consists consists of all the information and expectations associated with a product, service or the company. People engaged in branding seek to create the impression that a brand associated with a product or service has certain qualities that make it unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand relevant to a target audience is called brand management.

Brand orientation, meanwhile, refers to the concentration of an entire organization toward its particular brand. Brand orientation is developed in responsiveness to market intelligence. A brand which is widely known in the marketplace acquires brand recognition. When this recognition builds up to a point where a brand enjoys a critical mass of positive sentiment, it is said to have achieved brand franchise. Brand recognition is most successful when people can recognize a brand through visual signifiers like logos, slogans and colors.The outward expression of a brand, including its name, trademark and visual appearance, is brand identity. This is in contrast to the brand image, a customer’s mental picture of a brand.