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Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.
Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.
Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.
In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.
Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.
We Connect Gig Workers With Employers!
Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.
We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.
We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.
Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.
We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.
You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.
We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.
We Take Care Of
We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results
Cold Calling DEAD
No. Many businesses still use it. However, it is losing its effectiveness. Cold calling relies on interruption. Today, people have access to info when they need it, so are less likely to put up with cold calling. People are far less likely to trust someone based on a cold call, and trust is very important.
What is the difference between cold and warm calling?
Warm calling is making sales calls after making preliminary contact. Warm calling works best when it is tied to another form of marketing, such as educational or event marketing. Warm calling can refer back to a marketing piece, a form filled out at a trade show, or any form of previous contact.
What is permission based marketing?
Permission marketing is when prospects sign up to receive messages from you. Instead of you interrupting their day with messages they don’t care about, you are invited to speak to them. Permission marketing is about having prospect qualify themselves.
How do you get permission from someone to market to them?
You need a complete marketing plan to gain a constant stream of permission. The basic concept is to provide something of value in return for getting permission to market further. Permission can include signing up for a newsletter, coming to an event, or requesting more information.
Cold calling brings results, why should I stop?
Cold calling is a numbers game. For every yes, you have 10 or more nos that are closed doors. Using permission marketing, you can keep the conversation open, even with people who aren’t buying right now. By building marketing around conversations and education, you can create a steady stream of leads that will grow virally.
Why should businesses make the extra effort to educate customers?
By educating, you set yourself up as the expert. This allows you to set the course of the relationship. Educating allows you to “sell without selling.” Prospects thank you for the info and go to you first to buy. When you create educational marketing, you can re-purpose it in many ways.
How can Twitter help businesses avoid cold calling?
Twitter is a great place to communicate, attract fans, and build relationships. Your followers have given you permission to talk to them. Just don’t be all sales talk, all the time. From conversations on Twitter, you can move into a sales process. Twitter opens the door to a ton of prospects. It is your job to attract qualified prospects by providing quality content.
Why is building an email list the most important thing businesses should be doing?
An email list built on permission is a group of people who have pre-qualified themselves as real prospects. With regular email, you can build trust with prospects and up sell current customers. An email list is a database of prospects you can dip in to when you need to add sales. Put out a good newsletter and good value for signing up, and your email list will continue to grow. Unlike cold calling, you will be able to communicate 1 to many, but with a much larger trust factor.
How can we use events to bring in loads of new customers?
Events allow you to invite prospects to something they will value, without directly selling to them. Make your event specific, and it will attract ideal, pre-qualified, prospects. You can build a huge level of trust quickly by providing a quality event. People will be inclined to buy from you.
Should a small business have a blog/email newsletter?
Yes. Providing regular content for customers/prospects has several benefits. It will bring in more traffic to your site and provide visitors with instant value. It will educate prospects and build trust, making them inclined to buy from you and trust you. It will make you better at your business. Creating content on your niche will inevitably make you an expert.
What kind of conversations should businesses be having with their customers/prospects?
Conversations should be about much more than making the sale. You should seek to educate, to answer questions, to ask questions. The biggest thing is to build trust and provide endless value.