Temporary Staffing | Gig Workers | Contemporary Relationship Marketing

FIND AND HIRE THE RIGHT WORKERS EVERY TIME

 

Temporary Staffing | On Demand Staffing | Hire Temporary Workers

Hire a Sales & Marketing Support Representative

Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Contemporary Relationship Marketing

Contemporary Relationship Marketing

Relationship Marketing and Management

Relationship marketing is a form of marketing that shifts focus away from sales transactions to emphasize customer satisfaction.

LEARNING OBJECTIVES

Illustrate the basis for and application of relationship marketing in the short and long term

KEY TAKEAWAYS

Key Points

  • Relationship marketing is cross-functional, in that it is organized around processes that involve all aspects of the organization.
  • The practice of relationship marketing has been facilitated by several generations of customer relationship management software that allow tracking and analyzing of each customer’s preferences, activities, tastes, likes, dislikes, and complaints.
  • Customer relationship management involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.
  • A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade.

Key Terms

  • demographic: A grouping of people for statistical purposes, based as age, race, gender, etc.

Relationship Marketing & Management

Relationship marketing is a form of marketing that shifts focus away from sales transactions to emphasize customer satisfaction. It refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to disambiguiously transcend the simple post-purchase exchange process with a customer to make more truthful and richer contact by providing a more holistic, personalized purchase. Thus, relationship marketing uses this experience to create stronger ties between buyer and seller. Relationship marketing is cross-functional, in that it is organized around processes that involve all aspects of the organization. It can be applied when there are competitive product alternatives for customers to choose from, and when there is an ongoing and periodic desire for the product or service. Examples of markets in which relationship marketing can be crucial include:

  • Internal markets
  • Supplier markets
  • Recruitment markets
  • Referral markets
  • Influence markets
  • Customer markets

With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers, which go beyond simple demographic and customer service data. The practice of relationship marketing has been facilitated by several generations of customer relationship management software that allow tracking and analyzing of each customer’s preferences, activities, tastes, likes, dislikes, and complaints. Relationship marketing extends to include inbound marketing efforts, public relations, social media, and application development. It is a broadly recognized, widely implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Customer Relationship Management

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Once simply a label for a category of software tools, today CRM generally denotes a company-wide business strategy embracing all client-facing departments and beyond. When an implementation is effective, then people, processes, and technology work in synergy to increase profitability and reduce operational costs. A CRM system may be chosen because it is thought to provide:

  • quality and effeciency
  • a decrease in overall costs
  • an increase in profitability
A screenshot from an example CRM system, WebCRM.

Customer Relationship Management Systems: Customer relationship management systems help companies keep track of interactions clients and business associates.

Successful development, implementation, use, and support of CRM systems can provide a significant advantage to the user, but often there are obstacles that obstruct the user from using the system to its full potential. A CRM attempting to contain a large, complex group of data can become cumbersome and difficult to understand for ill-trained users. The lack of senior management sponsorship can also hinder its success. Stakeholders must be identified early in the process and a full commitment is needed from all executives before beginning the conversion. Additionally, an interface that is difficult to navigate or understand can inhibit the CRM’s effectiveness, causing users to pick and choose which areas of the system to use and which to push aside. This fragmented implementation can cause inherent challenges, as only certain parts are used and the system is not fully functional.

Customer Retention

A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade. This is accomplished by satisfying customer requirements more effectively than competing companies through a mutually beneficial relationship. Customer retention involves counterbalancing new customers and opportunities with current and existing customers as a means of maximizing profit. Many companies in competitive markets will redirect or allocate large amounts of resources or attention towards customer retention. In markets with increasing competition, it may cost five times more to attract new customers than it would to retain current customers.