FIND AND HIRE THE RIGHT WORKERS EVERY TIME
Temporary Staffing | On Demand Staffing | Hire Temporary Workers
Hire a Sales & Marketing Support Representative
Gig · Flex · Project · Freelance
Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing
Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.
Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.
Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.
In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.
Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.
We Connect Gig Workers With Employers!
Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.
We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.
We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.
Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.
We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.
You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.
We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.
We Take Care Of
We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results
Creating a Marketing Mix
Creating a Marketing Mix
By profiling customers and determining goals and tactics, you can create a marketing mix that will help you succeed in building a strong customer base.
State the information to consider when deciding on a marketing mix
- The customer profile you create will help you make product, pricing, promotion, and placement decisions.
- Some marketing tactics are more expensive than others. Decide which ones are the most efficient considering your goals and your budget.
- Once you have created your customer profile and determined your goals and budget you’ll be able to make tactical decisions that will reach your customers throughout the entire life cycle of the product.
- tactical: Of, or relating to tactics.
- value: a customer’s perception of relative price (the cost to own and use) and performance (quality)
Value is created by increasing benefits to the customers. For this reason, “benefits” is specified in the numerator of this equation (the higher the benefits, the higher the perceived value by the customer). On the other hand, ” price ” is placed in the denominator since the higher the price the lower the perceived value.
Now you must understand how value is created for your customers. To do so, managers use a technique called the “Marketing Mix” (commonly called the four P´s):
- Product: What is the product or satisfactor that best fulfills my customer’s needs?
- Price: What should be the appropriate price for this product that allows it to compete with other products in the same segment or substitute products?
- Place: In what markets should the company offer the product?
- Promotion: How should the company promote the product or satisfactor?
Creating the Right Marketing Mix
So now you know how value is created for your customer. But how do you juggle these elements to build a customer base? This isn’t an easy task, for sure, but following the three steps listed below wil get a business off to an excellent start.
Profile Your Ideal Customers
Who is your customer? The customer profile you create will help you make product, pricing, promotion, and placement decisions.
Are you targeting consumers? Then create a customer profile which includes things like their age, income, and gender along with anything else that will help you define them.
Are you targeting businesses? Then create a customer profile that includes the type of business you’re targeting, its size, location, and who will be your main contact with them.
Determine Your Goals and Budget
What is it exactly that you want to achieve? If you want to get 50 new leads a month, you’re going to have to employ more aggressive tactics than if you only wanted to get 10 new leads a month.
Some marketing tactics are more expensive than others. Decide which ones are the most efficient considering your goals and your budget.
When looking at your goals and budget, remember that your decisions will also be based on where your product is in the product life cycle. If you have to educate your customers about the use and benefits of a product, you’re going to spend more than if you’re offering a new product in a well-established commodity category that simply sells at a lower price than its competitors.
Make Tactical Decisions
Once you have created your customer profile and determined your goals and budget, you’ll be able to make tactical decisions that will reach your customers throughout the entire life cycle of the product. The key is to choose a marketing mix that is efficient. In other words, it must reaches your customer and motivates them to buy, while at the same time stays within your budget.
Such choices can only be made once marketers have completed the first two steps.