Temporary Staffing | Gig Workers | Defining the Business Mission

FIND AND HIRE THE RIGHT WORKERS EVERY TIME

 

Temporary Staffing | On Demand Staffing | Hire Temporary Workers

Hire a Sales & Marketing Support Representative

Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Defining the Business Mission

Defining the Business Mission

A mission statement provides a fundamental building block for the marketing plan, strategy, and communication to consumers.

LEARNING OBJECTIVES

Recognize the relevance of a mission statement when creating a marketing plan

KEY TAKEAWAYS

Key Points

  • The strategies a business will use over a given time period to price, promote, produce, and distribute goods and/or services is called a marketing plan.
  • A strong marketing strategy communicates the vision and mission in a way that differentiates from the competition to achieve a core competency reflective of internal strengths.
  • As a result, a strong mission statement is a key ingredient to a strong marketing strategy. A mission statement acts as a guiding principle as to what the organization does, how it does it, and (most importantly) why.
  • While mission statements are useful in providing direction and structure, they can often be unrealistic and idealistic.
  • Marketing teams should use iterative testing to see how relevant and accurate a given mission is compared to the market needs.

Key Terms

  • mission statement: A declaration of the overall goal or purpose of an organization.

Marketing Plans

A marketing plan describes the broad strategies a business will use over a given time period to price, promote, produce, and distribute goods and/or services. This marketing plan is a key strategic document that must line up cleanly with the other guiding principles of the organization. This includes the vision, mission, competitive environment, core competency, internal culture, and core consumer groups ( target markets ).

A strong marketing plan incorporates each of these key ingredients, creating a strategy that communicates the vision and mission in a way that differentiates from the competition to achieve a core competency reflective of internal strengths. This output should provide unique value that fills key needs for the target market.

The Mission Statement

Among these many inputs is the mission statement. A mission statement is defined as a guiding principle for the organization that describes why the company exists, how it hopes to achieve its objectives, and what those objectives are. Ideally, these three questions should be answered simultaneously in a few key sentences. It should be a statement that the whole organization can agree with, while also supporting a feasible and profitable mechanism of production.

Advantages

A mission provides a few clear advantages, which explains why they are so common across larger commercial companies. A mission statement provides direction and clear purpose, which can be displayed both internally and externally to create alignment. By displaying publicly what the organization wants to accomplish, the company has a unique opportunity to manage expectations for potential employees and consumers.

Disadvantages

On the other end of the spectrum, a clear mission statement can have some drawbacks as well. Most importantly among them is a sense of unrealistic expectation. Whenever a mission is stated on paper clearly and cleanly, there is always the risk that the description of a mission is more powerful than a realistic execution of that mission. For example, a non-profit organization may state that its mission is to provide clean water. In pursuing this goal, the organization may be successful in many ways.

However, there will always be more work to do, more places where water is needed, more pollution, and more obstacles. As the mission of the organization grapples with reality, it often begins to look idealistic or unrealistic. In these situations employees can become demotivated.

Mission and Marketing

While a full assessment of mission statements is unnecessary for this context, what’s important to keep in mind here is that a mission should guide the organization towards realistic and meaningful objectives. Communicating these objectives externally to the broader market is a central goal for the marketing team, and a significant portion of the marketing strategy.

When creating a marketing plan, the first two questions that need to be asked is what the organization is trying to accomplish and why consumers will care. A strong mission should bridge these two considerations perfectly, identifying and communicating to everyone (internal and external) why the organization does what it does. Once this is understood, a marketing plan should iterate on and refine the communication of this concept.

While it is true that the mission statement will play a big role in the initial marketing plan, it’s also worth noting that this is a two way street. Marketers will take the mission statement out into the public, communicating it in various ways to identify exactly what consumers might want and who they describe what they want. This should be an iterative feedback loop, where marketing is promoting a product or service, assessing success, discussing the goods with customers, and providing feedback to other teams. If marketing notices a mismatch between the mission and the consumers, the mission should be adapted accordingly. After all, organizations are justified by being relevant to those who consumer the output of the organization.

A marketing feedback loop - sell the improved product, assess progress (is it selling), ask customers if they like the new product, fix it, improve it, and make changes.

Marketing Feedback Loop: When discussing the broader organizational mission to users through a marketing plan, it’s useful to iterate how and what is said.