Temporary Staffing | Gig Workers | Defining the Marketing Objectives

FIND AND HIRE THE RIGHT WORKERS EVERY TIME

 

Temporary Staffing | On Demand Staffing | Hire Temporary Workers

Hire a Sales & Marketing Support Representative

Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Defining the Marketing Objectives

Defining the Marketing Objectives

Marketing objectives should capture opportunities in the market while leveraging internal capabilities to achieve profitable outcomes.

LEARNING OBJECTIVES

Identify the anatomy of a good marketing objective, and recognize the importance of strong market research

KEY TAKEAWAYS

Key Points

  • When defining the marketing objectives, organizations should take into account external marketing research. Models like the PESTEL framework are useful in measuring external forces.
  • The audience and potential approaches to segmentation are critical aspects of the external environment. Determining target markets is a required input for a marketing objective.
  • Understanding the organization’s vision and core competency is the next input to a strong marketing objective, which should represent what the organization stands for.
  • Profitability is also a central input to marketing objectives. Objectives should be financially relevant and measurable. Business have to stay in business, after all.
  • Coupling the internal competencies and vision with external forces in a profitable way is a strong starting point for creating good objectives.

Key Terms

  • core competency: An organization’s unique capability to add value through internal strengths that are difficult to replicate by the competition.

Marketing plans have quite a few inputs and outputs; one of those outputs is the organization’s overall marketing objectives. Objectives are set later in the marketing plan development process, as they should be quantifiable and based off of comprehensive market research (another part of marketing plan development). The marketing objectives are, in a sense, the conclusions of a strong marketing plan development process, and should be agreed upon by all stakeholders.

Developing Marketing Objectives

The process of developing and defining marketing objectives has a few stages. As the marketing objectives themselves are a conclusions based on internal capabilities and external opportunities, identifying and understanding both is a required input.

External Factors

From the economic landscape to the technological advancements in the industry, organizations must understand the needs, habits, influences, and barriers in the marketplaces. The PESTEL framework and Porter’s Five Forces are both useful models in measuring certain environmental factors. Marketing research should also include segmentation considerations, target markets, and a competitive analysis to determine positioning.

A diagram that shows how industry rivalry is generated by the bargaining power of buyers, threat of substitutes, bargaining power of suppliers, and threat of new entrants.

Porter’s Five Forces: Porter’s Five Forces are a few key industry measures that indicate the competitiveness and key considerations when operating in a given industry.

Internal Competencies

A marketing plan is critical in aligning the organization’s vision with the communications and marketing materials that potential consumers and other stakeholders will receive. In short, the marketing objectives must take into account what the organization believes in, and what the organization is good at. Understanding internal strengths, and identifying external segments that would respond well to those strengths, is a good recipe for setting strong, profitable, and realistic objectives.

Profitability

Finally, all marketing objectives should be financially quantifiable. This is to say that objectives should lead to results that generate profit for the organization (unless it is a non-profit, in which case objectives should maintain solvency). Marketing objectives should indicate the appropriate volume, margin, and subsequent financial impact of success (or failure). Ultimately, organizations have to stay in business. Marketing plays a key role in this.

Marketing Objectives

Once the external environment, core competency, and financial requirements are clear and understood, the upper management team can begin refining precise marketing objectives that are realistic, profitable, aligned with the organization’s vision, and aligned with the expectations of key consumers. If a series of marketing objectives fulfills each of these requirements, they should be fairly effective at guiding the organization in the optimal direction.