Temporary Staffing | Gig Workers | Digital Content Strategy



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Gig Workers

Gig · Flex · Project · Freelance


Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.


Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.


You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.


We Take Care Of

Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results



Digital Content Strategy

Digital Content Strategy

Digital content can be a major driver behind your revenue growth and brand’s awareness over time. For that to happen, you need to begin with a strong content strategy that addresses several key areas.


As with any other marketing effort, it’s vital that you know to whom you’re targeting your message. Everything from the language you speak to the specific level of vocabulary and technical terms stems from who you’re speaking to. For brands with broad audiences, content should be segmented to serve focused audience segments and specific funnel stages.


Effective content goes far beyond the website. In fact, content is a core part of an effective digital media strategy. You should closely evaluate your online presence and list the platforms that your content will be shared or posted on. Each platform has its unique overall tone and user demographic. You should address these variables as you create content and in your content framework.

Desired Results

We’ve mentioned that content should be developed for each stage of the marketing funnel. This means that the desired action of various pieces of content can vary. When you develop your content strategy you’ll need to address the actions users should take at each stage and be sure to build content that’s appropriate to drive that action.


While content’s cost can be far less than traditional advertising, great content doesn’t come free. Writers, editors, and content promotion all have associated costs. Establishment of a clear content budget will help you decide which types of content to pursue and develop a reliable content schedule.


Prior to publishing content, you should have established a way to measure how users interact with it. This includes impressions, shares, and conversions. Measurement is a key part of long-term success, and allows you to adjust your content strategy in response to performance.

A digital content strategy allows you to develop a cohesive message centred on your unique value proposition and brand positioning. By developing content that makes the best use of your budget, focuses on a targeted audience, drives users towards a key action, and takes advantage of promotion to key audiences you can leverage content to drive your revenue growth.

ExcelForce content team excels in developing digital content strategies for our clients. We begin with a thorough research process that focuses on understanding your brand and goals. We perform market research and analysis to better understand your target audience, their behaviour, and their platform preferences.

We deliver our findings to you in a comprehensive report, which we use as we move forward with your content strategy. We map out the journey that your clients take through your marketing funnel, and list the key concerns and questions that should be addressed throughout their journey. Once this is done we can develop an overall content strategy that includes content for each platform and funnel stage, along with specific measurable KPIs for each piece of content.