Temporary Staffing | Gig Workers | Does the Face of Your Brand Speak its Language?

FIND AND HIRE THE RIGHT WORKERS EVERY TIME

 

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Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Does the Face of Your Brand Speak its Language?

A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results.

We all know that consumers are quick to complain about bad experiences, which often results in brands losing even the most forgiving consumer, and can cost them an untold number of potential customers yet to even purchase a product. Now add the power of social media, and one bad experience can be shared hundreds of thousands of times, potentially causing massive damage.

Whether doing your grocery shopping, walking through a shopping mall, visiting an exhibition, playing a round of golf, or stopped at an intersection, consumers constantly cross paths with brand ambassadors. But how many of these interactions are meaningful, and actually achieve their objectives?

If, like me, you more often than not avoid these one-on-one interactions at all costs, then you are not alone. However, this is not due to the ineffectiveness of this form of marketing, but rather due to poor execution. We cannot underestimate the value of these face-to-face interactions, it allows brands to connect with their target market using all five senses, creating memorable experiences and forming emotional links, and it also enables more complex brand information to be communicated with ease. If activated correctly, experiential marketing is arguably the most powerful form of marketing.

 

Pennywise, Pound Foolish

Clients and agencies put enormous trust in brand ambassadors, and they can make or break a campaign. In today’s competitive environment and price wars, all too often the saying “you get what you pay for” rings true. I consistently come across brand ambassadors that are uninterested, not proactive, with little to no product knowledge. In more concerning instances, while acting as a mystery shopper auditing another company’s promoters for a client, I have been given completely incorrect information that could have had serious legal implications for a brand. In these instances, budget spent on these activations has been completely wasted and has put the brand at immense risk.

 

Don’t Compare Apples with Oranges

When comparing agency quotes, it is imperative that brand managers be more concerned with quality than price. As an agency we understand that it is our responsibility to give our brand ambassadors the tools required to perform exceptionally. The most important tool we can provide them with is training. Not only does this reinforce the fact that they are a valued member of our team, it empowers them and encourages them to be loyal and always give their best.

With this in mind our Training Manager, a SETA certified facilitator, developed a unique and intensive BA training academy module which equips our brand ambassadors with the knowledge to read their consumer, helping them to understand their wants and needs. This enables them to effectively upsell, provide awesome customer service, and ultimately afford the consumer an all-round positive brand experience. Our customised campaign specific training also drills down into product specific upselling skills, in-depth product training and thorough understanding of campaign objectives and mechanics.