Temporary Staffing | Gig Workers | Effective Sponsorship Activation

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Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Effective Sponsorship Activation

So what are the different types of bang for buck that large brands seek when their CMO signs off on the, almost certainly, enormous cheque to become an official sponsor or partner of the world’s largest sporting events?

1 /  Pure and simple, brand awareness.  Did any of us, 20 years ago, really know of Emirates airline?  Emirates have probably been the pre-eminent sponsor of major sporting events in the last 15 years and doesn’t it show; we all know their brand, quality and service now.

2 /  Business to Business (B2B)   Did Castrol’s sponsorship of football make us all dash out and buy Castrol oil?  Only for the real petrol heads maybe.  In my experience, Castrol largely used their sponsorship campaign to bring their most valued clients and producers together to educate them on the performance benefits of their oil and to offer them some light entertainment too.  Business guests here would be large OEMs, VW and the like, who put Castrol oil in every car they manufacture.

3 /  Business to Consumer (B2C)  Think beer!  Heineken have the UEFA Champions League, Carlsberg the UEFA European Championships and AB InBev the FIFA World Cup.  Clearly football hits their absolute sweet spot when it comes to a target market of consumers; men in their 20s and 30s. The event marketing hit here is many fold: the monopoly on in stadia beer product, the constant reinforcement of their brand messaging on TV screens, and the association the sponsorship delivers i.e. Castle Lager is inextricably linked to South African rugby.

4 /  It’s your brand versus your competitors warfare!  You will notice brands that produce comparable goods often sponsor similar events.  Continental tyres have UEFA Euros, MDF took the cricket, Bridgestone the Golf and Olympics.  I tend to feel there’s an element of ‘We’ll take it so they can’t” in corporate sponsorship.

5 /  Brand alignment with mutual values of the sport.  Take Vitality Health Insurance here as an example.  When you think of Vitality Health, the clue is in the brand name. They seek to support and promote health and vitality and what better way to do that than aligning themselves to sport, encapsulated by their outstanding choices of Mr Wilkinson and Mrs Ennis-Hill as brand ambassadors.

With the diversity of reasons for electing to sponsor an event comes a need for diversity in sponsorship activation execution.  Understanding the brand goals by delivering sponsorship campaigns against objectives is key for event management agencies so we can define, design and deliver a truly immersive brand experience that meets all strategic goals and, ultimately, brings the bang for buck that was sought from the investment.