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Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.
Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.
Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.
In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.
Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.
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Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.
We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.
We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.
Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.
We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.
You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.
We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.
We Take Care Of
We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results
Employ Experiential Marketing to Extract High Value Experience on Campus
Spending and brand engagement among millennials and Generation Z consumers have shifted over the past decade – they have become more responsive to experiential marketing. With traditional outbound messaging lagging behind, the shift is evident across all types of advertising and marketing niches. Apple and Google, retail giants such as they are, tapped into this concept early. They opted to “neglect” their product’s feature benefits by aiming their advertising on the culture and the experience surrounding their products.
Tradeway’s Michelle Storey commented that this type of marketing has now become standard, particularly among brands that cater to college-age consumers. The good news is that this powerful tactic can be leveraged by any brand “simply” by thinking outside of the internet, TV and print media box.
Understand Your Market’s Desires
From a marketing perspective, it’s critical to understand exactly what influences and drives your market:
- What do they desire, and
- How does that desire impact on their purchasing power?
Let us look at the Millennials, also referred to as Generation Y, the last of whom are in college now and will be graduating over the next few years. This demographic, for instance, places a big priority on the following:
- They attach a greater value to experiences than they do to possessions.
- Financial stability is important for millennials. However, they don’t find it the same way their parents did.
- Rather than saving for things, they save money for building memories such as dining out, taking trips and experiencing life.
From a marketing perspective, it’s critical to understand what influences millennials:
- What do they desire, and
- how does that impact their purchasing power?
Captivate your Market
An excellent way to reach millennials and Gen-Z consumers are with experiential marketing and campus pop-up events. Not only are they gaining in popularity, they can also be seen, umm…popping-up, in greater numbers everywhere. The beauty of these events is that:
- They are a unique, non-traditional way to speak to students, and
- They can take place anywhere on a campus where college-age consumers frequent, including:
- Campus Bookstore
- College sporting events
- Campus-wide festivals
- Grad Fairs
- Back-to-College events (e.g. orientation and move-in)
When brands can get in front of college students in the form of an experience, millennials and Generation Z are:
- More likely to engage, and
- More likely to remember your brand.
The result – lifelong repeat customers!
To create a successful experiential experience and to capture student consumer engagement, brands should consider:
- Offer something that the targets audience needs (i.e., a solution to an existing problem),
- Create opportunities for user-generated content that could be leveraged for online marketing, and
- Offer an experience that college students are likely to find unique and share with a friend.