Temporary Staffing | Gig Workers | Experiential Marketing: an Art and a Science

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Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Experiential Marketing: an Art and a Science

Experiential marketing is literally the act of engaging your consumers in a personal experience with your brand that leaves them feeling more connected to your business.

 

The experience side is all about bringing your brand to life for people, and elicit a reaction. For that moment your brand becomes a tangible, living and breathing entity for your consumers. They can interact with your business and get to know it through a more personal connection.

 

This is the art of experiential marketing.

 

The science of it revolves around the strategy of the engagement. Just like with building any relationship, you don’t plan to walk up to someone, say hi and then disappear into the dark.

You want to engage for a specific reason, and connect with your consumers on that point. You also want to measure how effective you were at achieving this to help you plan for future interactions.

 

 

Effective experiential marketing is strategic

 

When you stage a brand experience, just like any other form of marketing, you have to have objectives and expected outcomes in mind from the start. These become the metrics off which you can judge the success of the experience.

 

New to the market? You will want your experiential marketing to create a buzz with a wide audience for brand awareness.

 

Want to increase market share? Ensure that the experience involves the trial or purchase of your product.

 

No experiential marketing campaign is an island. If it doesn’t spark a connection with your target market, then I’m afraid all you did was host an event or stage a gimmick.

 

Every interaction with your consumer should be the connecting of another dot between them and your brand. This is how relationships are made and nurtured.

 

 

Becoming human

 

What makes people so interesting and dynamic is the fact that they have both a head and a heart. The beauty of experiential marketing done right is that it allows your brand to become a person.

No longer are you simply a product on a shelf, a bunch of marketing images or a slogan. People are able to get a real feeling for your brand as a living entity, and decide for themselves whether to take you into their lives or not.