Temporary Staffing | Gig Workers | Experiential Marketing Done Right: NGO Edition

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Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

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You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
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We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

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Experiential Marketing Done Right: NGO Edition

German relief NGO Misereor’s “Charity Donation Billboard”

 

What is the number one block for most people when it comes to donating to a good cause?

Effort.

What’s the second biggest reason we don’t donate?

If something’s out of sight, it’s out of mind.

 

This brilliant campaign by Misereor obliterated both of those problems – and made people feel good about themselves in an instant, interactive experience.

 

 

World Wildlife Fund’s #LastSelfie Snapchat Campaign

 

Sometimes the best way to make an impact and stand out from all the noise is to use your medium to its best advantage.

 

WWF did just this when they took advantage of Snapchat’s disappearing content essence to give viewers an emotional “oh snap” moment. By releasing the #LastSelfies of various endangered wildlife, WWF was able to drive home the fact that these beautiful creatures where disappearing as quickly as the snapchats exchanged everyday. They made the connection, and then gave the audience ways to help make a difference – because no one wants to just sit and watch amazing animals disappear.

 

 

 

 

WaterAid’s Hope Locker

 

Context is king, and WaterAid hit this on the head when they installed their Hope Lockers in the changing rooms of UK public pools. Swimmers paid a deposit of £1 to store their personal items in the lockers while they swam. When they came back the locker gave them the chance to donate that pound to WaterAid so that more people could enjoy safe, clean water like they just had.

 

Admittedly, there’s a bit of guilt being taken advantage of here. But once again, by asking for such a small amount, no one is going to feel exhorted. They are also more likely to donate a few times as the commitment is low.

 

 

 

 

What we love about experiential marketing is that it endeavours to communicate and connect with people on a personal level. This is achieved by few other marketing mediums.

There are no limits when creating magical experiences, so join us as we uncover experiential inspiration in this new series.