Temporary Staffing | Gig Workers | How CPG Brands Can Benefit from the Pop-Up Shop



Temporary Staffing | On Demand Staffing | Hire Temporary Workers

Hire a Sales & Marketing Support Representative

Gig Workers

Gig · Flex · Project · Freelance


Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.


Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.


You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.


We Take Care Of

Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results



How CPG Brands Can Benefit from the Pop-Up Shop

It’s not just fashion brands that can stand to benefit from a pop-up shop, though. Despite challenging market conditions that have forced many a layoff and plummeting sales numbers, some companies in the CPG category have used their creativity to reap the rewards. How have they done it? They’ve kept in mind these three goals:

  • Generating Excitement: If you want a pop-up shop to create buzz for your brand, you have to give consumers something to get excited about. If you’ve designed a welcoming space with fun giveaways and tasty treats, the people will follow
  • Building Awareness: When you make the investment on a pop-up shop, you’re also hoping to reach people beyond the footprint. Whether that be through media hits or social media buzz, that amplification is what puts your ROI over the top. Everything should be designed through the lens of  “is this share-worthy?”
  • Reaching New Customers: CPG brands have been losing their main consumer base. In order to survive, not only do they have to appeal to the loyalists, but they also have to make sure they’re getting in front of new faces. Make sure you’re selecting a location that is accessible to the masses, and, if not, think about how you can bring the experience to them

In the past year, few have put as unique of a spin on the pop-up as Kellogg’s and Frito-Lay:


One of the most buzzworthy pop-ups in recent memory came this past month, as the folks at Cheetos launched The Spotted Cheetah, a three-day restaurant with a menu crafted by celebrity chef Anne Burrell. The menu, complete with three courses full of items ranging from the savory Cheetos Meatballs to the Cheetos Sweetos Crusted Cheesecake, was a big hit amongst New Yorkers, with all reservations on OpenTable booked within the first six hours. Though the restaurant lasted only three days, the buzz around it was substantial, earning media hits in national newspapers, food blogs, and even the likes of CNN and Fox News.


Starting in July of 2016, Kellogg’s opened its first-ever restaurant, a gourmet cereal shop in the heart of Times Square. Once a breakfast staple throughout the United States, cereal has seen a sharp decline in recent years, due largely to the masses declaring “war” on sugar. On top of questionable health value, cereal has always been viewed as one-dimensional in its serving style: pour in bowl, add milk, and enjoy.

In reality, though, cereal can be much more versatile and exciting than that, which is exactly what they aimed to show when opening up Kellogg’s NYC. The Times Square flagship location offered the opportunity for tourists and residents alike to try out their own creations, whether it be fresh fruit to make a healthy breakfast bowl or marshmallows and chocolate morsels for DIY dessert. In fact, the restaurant has been so successful that it outgrew its flagship location and will be relocating to a bigger space downtown this upcoming winter.

Seeing the success of the Kellogg’s restaurant, the brand decided to leverage the space for another one of their entities: Pop Tarts. For a week during February, the red space was turned blue to showcase a menu full of special Pop Tarts treats, including the Birthday Fiesta Nachos, Chili Pop Tarts Fries, and Pop Tarts Burritos — each of which used deconstructed Pop Tarts as ingredients of something even more decadent. To make sure that busy college students got their fix and documented it all on social media, they partnered with Uber Eats to provide 600 NYC college students with a free burrito and a special prize.