Temporary Staffing | Gig Workers | How to build a brand strategy

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Gig Workers

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Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

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Gig Workers

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Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

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We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

How to build a brand strategy

How you’re building a brand strategy defines what you stand for, how you’re different from your competitors, and what personality you want to convey. Your brand will be the first thing people think of when they hear your company’s name. That’s why it’s crucial to carefully plan your branding strategies.
Building a Marketing & Brand Strategy to Set Yourself Apart
Your brand speaks volumes about your company, and sometimes, it’s without even using words. The different ways your brand is delivered to prospective clients include:
• The images you convey
• The messages you deliver on your website, proposals, and campaigns
• How your employees interact with customers
• A customer’s opinion of you versus your competition
To come up with a branding strategy, it’s important to first define: who are you? What does your business stand for? To do this, you can make an inventory of your skills. List out what you are especially good at and what you want your customers to think of when your brand comes to mind.

Second, what are your customers’ needs? You should define your brand based on how you can meet your customer’s needs in order to build value for future clients. To improve customer experience, start on the inside. Focus on getting your employees on board for a unified CX-DNA transformation. If you focus on infusing customer experience with your employees before you even get to your customers, you will have a culturally consistent and relevant CX solution.

Third, how are you different? Is your product less expensive? Does it work better? Do you meet the needs for a niche group of people your competitors haven’t marketed to before? Focus on what differentiates. No matter if you have a similar service to a competitor, ultimately what will set you apart is your brand experience.

Fourth, build a positive brand experience. What may be the deciding factor for a potential customer to choose your company over a competitor isn’t actually your service or product, but how they feel about working with you. Making an impact through customer experience is a key driver of customer loyalty.