Temporary Staffing | Gig Workers | Is Your Brand Meaningful

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Gig Workers

Gig · Flex · Project · Freelance

 

Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

We Connect Gig Workers With Employers!

Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

Recruitment
Onboarding
Compliance
Payroll Processing
Performance Management

We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Is Your Brand Meaningful

As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision.

That’s why a study like Meaningful Brands is important. This immense report by Havas Group studies 1500 global brands, 300,000 people in 33 countries across 15 different industry sectors. It offers some great perspective, into how much a brand truly means to a consumers’ life.

And to wake us up to the fact that very few brands hold any meaning whatsoever.

For example, consumers won’t care if 74% of the brands they use just ceased to exist completely. And 60% of content currently being produced by brands is seen as poor, irrelevant or failing to deliver.

 

How’s that for a reality check?

The definition of a meaningful brand in the study is one that offers functional benefits while offering personal benefits to a consumer and collective benefits to the community at large.

Tech brands dominated the Top 10 best performing brands with Google taking the top spot. The rest are PayPal, WhatsApp, YouTube, Samsung, Mercedes Benz, Nivea, Microsoft, Ikea and Lego.

We all probably use more than one of these brands’ products on a daily basis so they clearly these brands have the capacity to improve our lives. And they are rewarded for doing so.

Meaningful Brands outperform the stock market by an astounding 206%. They also gain increases to wallet-share by up to 9 times and ensure up to 137% greater returns on KPIs.

 

Content plays a large role in creating meaningfulness.

Great content is a great driver of personal wellbeing and therefore, meaningfulness. 84% of people expect brands to provide content that educates, tells stories, provides solutions and creates experiences and events.

A tall order for branded content but with great rewards – the correlation between how a brand performs on improving personal wellbeing and the strength of its content is 71%.

 

It’s the age of information overload

These findings confirm what we already sort of suspect- people don’t really care. There’s an overload of information out there. To stand out a brand needs to create meaning in people’s lives. And that is easier said than done.

In addition to offering a useful product, the 2016 Edelman Brand Relationship Index found that consumers have a pretty demanding list of expectations.

Brands should:

1. Help solve societal issues

2. Share a strong story

3. Listen to them

4. Respond to consumers’ needs