Temporary Staffing | Gig Workers | Search engine optimisation: keyword strategy

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Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing

Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.

Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.

Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.

In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.

Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.

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Gig Workers

Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.

We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.

We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.

Temporary

Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.

We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.

Permanent

You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.

We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.

 

We Take Care Of

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We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.

Our Values
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results

 

 

Search engine optimisation: keyword strategy

Search engine optimisation: keyword strategy

Keywords are essential to ensuring that your site will be visible on search engines. Think about the terms that customers will use to search for your website. Consider which keywords and key phrases best describe your products or services.

Keyword strategy should be central to your search marketing, as it is vital to both search engine optimisation and any pay per click advertising you may do.

Choosing keywords
Choosing keywords is the most important step in building a search engine-friendly site.

As well as generic terms, you should think about the ‘long tail’ search, ie more niche keywords that are specific to your product or service. Although search volume for these specific terms may be reduced, they are more targeted to your business Long tail keywords can help drive higher value traffic to your website, such as customers who are ready to buy your specific products. For example, if you’re selling tropical fish in Northern Ireland, appropriate keywords might be ‘tropical aquariums’ and ‘Belfast’ rather than ‘fish’ and ‘Northern Ireland’.

Keyword research
To create a list of potential keywords, you should brainstorm words you think customers would use to search for your site. Make sure you cover all the different services your site offers. For inspiration, you can use free tools such as Google’s AdWords Keyword Planner (you must be registered for AdWords, but you do not have to spend any money) or the Moz Keyword Explorer. You can also use any data that you may have from web analytics software to see what keywords your customers are currently using to find your website.

The density of these keywords on your website will also impact on search engine results. Look at your competitor’s website and see how they use keywords in their websites. The choice of keywords and the optimal keyword density are difficult to define, although there are tools available that can help you analyse this. Use keywords in your content, page titles, page headings, subheadings and in any metadata that is included in your page code.

Plain English works best
It’s important to use real sentences rather than just keywords in your content, and never sacrifice the quality of your page to fit in more keywords. If you are found to be ‘keyword stuffing’ ie using keywords indiscriminately in an attempt to improve page ranking, search engines will penalise you. See search engine optimisation dos and don’ts.

Keep up to date on how your keywords are performing
In addition to doing the obvious searches on keywords to see where your site comes in the listings, most search engines allow sites to check their status in their indexes. You can use these to monitor your search position to see how changes affect your search rank, and to determine what keywords to add in future.

If you are also using pay per click advertising, you can use this to test and refine your keyword strategy by working out what has and hasn’t worked in your advertising campaigns. For more information see pay per click advertising.

Search engines often return results as users type using predictive software – this may affect your keyword strategy. It is important to keep up to date with how search engines are indexing and how any changes to functionality may impact on your search ranking and keyword strategy.