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Save time and money sourcing and hiring local, skilled, and insured workers with Fulcrum Get Workers staffing
Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.
Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.
Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.
In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.
Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.
We Connect Gig Workers With Employers!
Hire on-demand labor fast.
Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.
We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.
We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.
Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.
We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.
You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.
We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.
We Take Care Of
We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results
Segment your customers
Segment your customers
By looking at factors such as geographical location, size and type of organisation, type and lifestyle of consumers, attitudes and behaviour, you can segment your customers into groups.
This can help you with:
customising and improving your products and services to meet each segment’s needs
identifying your most and least profitable customers
focusing your marketing on the segments most likely to buy your products or services
tailor your marketing messages to suit each audience
building loyal relationships with customers by developing the products and services they want
getting ahead of the competition
B2B and B2C segmentation
How you segment your customers will depend on whether you market your products and services to either:
businesses (business-to-business or B2B marketing)
individual consumers or households (business-to-consumer or B2C marketing)
If you are segmenting business markets, you could divide the market by:
what they do – industry sector, public or private, size and location
how they operate – technology, use of your products
their buying patterns – how and when they place orders
how they behave – loyalty and attitude to risk
If you are segmenting consumer markets, you could group customers by:
location – towns, regions and countries
profiles – such as age, gender, income, occupation, education, social class
attitudes and lifestyles
buying behaviour – including product usage, brand loyalty and the benefits they want from the product or service
Building profiles of the type of customer you want to target can help you to understand and communicate with them. Think about the type of customer based on their demographics and behaviour and then consider their needs and how you can serve them.
An example of a customer profile for a garden centre might be:
female aged 60+
retired with an active lifestyle
has time to browse for a long time and plan their gardening activities
appreciates knowledgeable customer service
willing to spend more for a high quality product that will last for years
The information you collect about your existing customers will help you create these profiles. You can then look for similar prospects.
You may already have information that will allow you to start grouping your existing customers into segments. For example, your sales records should indicate whether customers are individuals or businesses, which products or services they buy and how they prefer to buy from you.
Read more about market research and market reports.
Segmenting your customers could help you to identify a niche market – a specific area of your market that may be overlooked by competitors.
For more advice, create your marketing strategy.