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Gig – Flex – Project and Freelance Workers and Employers seeking scalable, quick to deploy and highly job relevant skilled resources with an innovative, integrated and singular platform offering flexible options to quicker to market and more cost effective business outcomes with Employers.
Gig Workers are quickly deployed, have up to date job skills and are scalable and adaptable to changing environments.
Let us be part of your long term strategy for finding Gigs or creating business deliverables with the partnering of Gig Workers.
In today’s fast changing markets and economy, producing business outputs and outcomes to stay relevant and profitable is not always easy.
Get paired with a specialized, full-time, or freelance recruiter so that, right from the start, you get exactly what you need in a new hire, or a new job. Our recruiters are experts at matching creatives, marketers and technology mavens with businesses in need of top talent.
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Quickly fill shifts, scale your workforce, or place extra hands on deck with Get Workers.
We’re Making Work More Accessible
We create job opportunities that truly work for everyone. We’re helping people access work that typically face barriers to traditional employment through accessible opportunities and non-biased matching practices.
We hire the best
So you can simplify your search. Each Fulcrum employee is highly qualified, fully-vetted and compliant so you don’t have to worry about filling your staffing gaps. Simplify your staffing with Fulcrum so you can focus on bringing your business to the next level.
Full-time workers require full-time shifts. Using Fulcrum pool of temp workers ensures that you only pay for the resources you need at the time you need them.
We are on a mission to help job seekers access opportunities and business find and retain talent in an ever-changing employment landscape.
You are welcome to offer any of our temporary workers a full-time position without placement or temp-to-perm fees. It’s our way to ensure you see us as partners helping you and your business.
We have a passion to allow our staff to build their schedules, preventing burnout and leading to more effective work.
We believe there’s a better way to achieve success. A better way for our professionals to balance their work and life. A better way for our business partners to engage and fill staffing gaps to ensure their business runs smoothly.
We Take Care Of
We connect workers with businesses—big and small. Whether you’re finding new ways to earn, or filling your staffing needs, it’s just a few clicks away.
We build trust through responsible actions and honest relationships, and treat people with respect, dignity, and professionalism
Provide our staff and clients with innovative technology and superior quality, value, and support
Value and develop our staff’s diverse talents and independence
Hold our clients, staff, and ourselves accountable for our words, actions, and results
Why Brands Use Storytelling to Create Human Connections with Consumers
Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories can give your brand a powerful voice and something consumers can relate to. The most successful brands like Apple, Amazon, Facebook, and Google are masterful storytellers that connect with their users through authentic, human stories, suggesting that storytelling is a must for growing your brand and building a base of loyal brand advocates.
In the ever-changing marketing landscape, if brands want to be successful, they can no longer take the “all about me” position; consumers want the focus on them. Therefore, according to Jon Hamm’s Adweek article “Why Agencies and Brands Need to Embrace True Storytelling,” brands need to move away from thinking about branded content and embrace true storytelling. Stories allow the audience to develop their own imagery and detail, thereby co-creating. Whereas content is primarily created in the internal mind of the content originator, without being mindful of the context of the audience.
According to Daniel Newman’s “In the Age of Experience: The Best Brands Tell Better Stories and Make You a Part of Them,” consumers don’t want to be “sold at”—to have advertisement pushed in their faces. We are in the age of “me,” where the best content is:
- Entertaining with heart and soul (not business stats).
- Involves consumers, understands their needs, and makes them the main character of the story.
- Makes consumers feel something about your brand but more importantly, feel something about themselves.
Truly great storytellers like Apple, which has been identified as the top storytelling brand in the UK for the fourth year in a row, according to creative agency Aesop’s 2016 research, recognize that the most powerful stories happen in the mind of the audience, making every story unique and personal for the individual. Apple’s brand story—technology can be beautiful and human as well as functional—is clear in its storytelling about what it looks like for customers to successfully use Apple products. Apple’s TV spots for the iPhone 6S put its customers at the center of the story: the spots don’t linger on close-up shots of the iPhone and how sleek and pretty it is. They show relatable people using the iPhone to do cool things that make their everyday life more productive, entertaining, and connected. An emotional connection is what drives Apple consumers to be loyal. It explains why people sleep on the street, waiting for the latest iPhone release—not because the camera has been improved from 8-to 12-megapixels.
The ROI of Brand Storytelling
Research from co:collective looked at the impact of brand storytelling on the financial performance of 42 publically traded companies. It found brand storytelling to have a significantly greater impact on brand engagement than traditional advertising. This higher level of engagement led to increased ROI:
- In 2011, when comparing the number of social media mentions for traditional branding/advertising messages versus storytelling, the latter approach garnered 1900 percent more mentions.
- Of those, storytelling prompted 10 percent more positive mentions
- These companies spent almost two-thirds less on paid media per dollar of revenue.
- From 2008-2013, these companies experienced almost double the number of social media mentions compared with traditional branding/advertising approaches.
- Their annualized revenue growth rate from 2007-2011 was 70 percent
- And their annualized share price growth was 227 percent