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Campus Marketing Agency in Navi Mumbai

Campus Marketing

Campus Marketing

Head back-to-school and connect students and key influencers with your brand on college campuses across the country using Fulcrum’s event staffing services.

Campus marketing events offer brands a great way to reach a niche demographic that they may have a hard time reaching through traditional forms of advertising.  For brands to stay relevant with college-age consumers, they must provide unique and engaging experiences for them.

Fulcrum understands the need to provide outgoing and enthusiastic brand ambassadors and promotional staff that can approach and connect with college students on their terms. Build awareness for your brand, drive engagement, and create brand loyalty with those future spenders by letting Fulcrum take care of your campus marketing staffing needs.

 

Student Now, Loyal Customer Later

Increase Your Customer Base and Target College Students with Marketing

Campus marketing refers to the promotion of products, brands and ideas to the higher student population.

In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging  and Host events , social media posts. In other words, there are many ways to grab the attention of college students and sell your products. 

Build your brand’s credibility and recognition with a population that in the following years will constitute the majority of the market is seen as an investment by many companies. Essentially their goal is to translate a student today into a loyal customer in the following years.

There are several event marketing tactics that companies can use to connect with college students such as:

  • STREET TEAM MARKETING
  • CAMPUS SAMPLING EVENTS
  • PRODUCT DEMONSTRATIONS
  • LEAD GENERATION CAMPAIGNS
  • EXPERIENTIAL MARKETING EVENTS (ON-CAMPUS AND OFF-CAMPUS)
  • AWARENESS CAMPAIGNS
  • COLLEGE MOBILE MARKETING TOURS
  • PROMOTIONAL EVENTS
  • BAR AND NIGHTLIFE PROMOTIONS
  • TAILGATE MARKETING EVENTS
  • PUBLICITY STUNTS
  • COMMUNITY EVENTS

We help create stimulating events that offer free programs and activities for college students, while helping marketers reach this elusive audience.

Ways to Target College Students with Marketing

Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:

  • Hand out freebies, such as free brand products and company services
  • Create social media posts with hashtags directed at local college students
  • Host events on your company’s behalf
  • Attend campus events as a company representative
  • Hand out promotional materials

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Accordion Title

Brand Promotions
Event

How to Target College Students with Marketing

When it’s time to have a marketing brainstorming session, you want to zone in on your best target audience. College students fall within this category. 

College students spend money on all types of products. In 2019, college students had a spending power of $376 billion! No matter what your brand is or what industry your products or services fall within, college students will likely be some of your best customers. As a result, you might wonder how to target college students with marketing?

In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging social media posts. In other words, there are many ways to grab the attention of college students and sell your products. 

Ways to Target College Students with Marketing

Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:

 

Establish a Campus Brand Ambassador Program

Many successful brands use campus brand ambassador programs to market their products to college students. The company staffs the brand ambassador program with college students who promote your products and services on their college campuses. 

These in-person marketers use many strategies to get the word out on your company and brand products.

Brand ambassadors use the following marketing strategies to target college students and promote your products: 

  • Hand out freebies, such as free brand products and company services
  • Create social media posts with hashtags directed at local college students
  • Host events on your company’s behalf
  • Attend campus events as a company representative
  • Hand out promotional materials

You can task your brand ambassadors with job roles that work best for your company. And switch things up as you go! 

Use Social Media Strategies

College students are big fans of social media. With this in mind, use social media whenever possible and target college students with your marketing. 

Promote your brand products and services with eye-catching social media posts. This strategy gets your advertising messages out to a large group of people with little work on your end. 

When you create social media posts for your target audience, keep hashtags in mind. Use the right hashtags to zone in on college students and tag them on products or services that might interest them. You can also assign social media jobs to your brand ambassadors. 

Sponsor Fundraising Events on College Campuses

Another way to promote your brand with college students is to sponsor fundraising events on campus. Many colleges reach out to businesses and ask them to be event sponsors. You can sign up as an event sponsor, help a worthy cause, and get your brand name out there for all to see. 

Some sponsorship opportunities are available every year while others are one-time events. However, both types of opportunities are excellent ways to target college students with marketing. 

Hand Out Free Products to College Students

You want college students to remember your brand. As a result, you can accomplish this task by handing out free products.

By handing out samples, you’re providing college students with a way to try your products for free. If they like your products, they’ll remember your name and come back for more. 

In addition, if you set up a campus ambassador program, provide your campus reps with products to hand out to students. Therefore, you can distribute products and college students will notice your brand. 

Increase Your Brand Presence in Many Different Ways

When you plan your marketing strategy to target college students, use different techniques to increase your brand presence. You can start out slow and hire one or two campus brand ambassadors and pair that marketing strategy with social media posts. Or put out a full marketing campaign that features all types of advertising strategies. 

Don’t limit college student marketing to one or two strategies. Explore many different marketing options and expand your reach on campuses across the nation. 

Increase Your Customer Base and Target College Students with Marketing

College students are a prime target audience to focus on when you sell products and services. You can increase your customer base by gaining college students as customers. When you use a variety of marketing strategies, such as campus ambassador programs and product giveaways, your reach becomes even greater.

Learn more about starting your new brand ambassador program and the best ways to target college students with marketing with the help of Campus Commandos. Our team will show you how to roll out your brand ambassador program and promote your brand on campuses across the country. 

Contact Campus Commandos today and take your marketing strategy to a whole new level!

Campus Marketing Agency in Navi Mumbai

About Nashik

About Navi Mumbai

Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.
CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.
CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.
The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.
Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.

Demographics:

According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.
Employment Opportunities

Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.

Connectivity

The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.
Navi Mumbai civic administration

The Navi Mumbai Municipal Corporation (NMMC) was formed in 1991 to maintain some of the developed nodes. Local self-government in Navi Mumbai started on January 1 1992. Under this, NMMC was handed nine of the total 25 nodes of Navi Mumbai project area. These nodes are Vashi, Nerul, CBD Belapur, Kopar Khairane, Turbhe, Airoli, Ghansoli, Sanpada and Digha. The municipal commissioner and a mayor head NMMC.
The City and Industrial Development Corporation (CIDCO) was created on 17 March 1971 for developing and maintaining the city. When Navi Mumbai was created, CIDCO was the only authority that maintained and developed the city.
There are 64 electoral wards in Navi Mumbai. Each has an elected corporator.

 

All Localities in Navi Mumbai

Mahape
Rabale
Shiravane
Turbhe
Apta
Parsik Hill
Khanda Colony
Dronagiri
Navade
Khalapur
Bonkode
Shedung
Ghansoli
Ulwe
Taloja
New Panvel
Panvel
CBD Belapur
Nerul
Kharghar
Kalamboli
Seawoods
Kamothe
Airoli
Sanpada
LOCALITY
Khandeshwar
Kopar Khairane
Uran
Vashi
Rasayani
Pen
Mumbai Pune Express Highway
Nhava
Roadpali
Palm Beach Road
Juinagar
Karanjade
sector 8A
sector 11
Talavli
savoli
sector 26 Vashi
Sector 19
Tembhode
sector 50
sector 50 New
sector 15
sector 19 (shahbaz village)
sector 20
Sector 6
LOCALITY
sector 7
Sector 10 ( Kopra)
Sector 12
sector 13
sector 20 Kharghar
Sector 27 Kharghar
sector 30 Kharghar
sector 34 Kharghar
Sector 35 Kharghar
Sector 21 Kharghar
Sector 15 Kharghar
sector 19 Kharghar
Sector 27 – Kharghar
sector 36 Kamothe
Sector 18 Kamothe
Sector 21 Kamothe
Sector 22 Kamothe
Sector 25 Khandeshwar
Sector 19 Ulwe
Sector 21 Ulwe
Sector 18 Ulwe
Sector 17 Ulwe
sector 5 Ulwe
Sector 02 Ulwe
Sector 09 Ulwe
LOCALITY
Sector 08 Ulwe
Vichumbe
Palaspa
Dighe
Nevali
Koproli
Bonshet
Garpoli
Akurli
Chouk
Rohinjan
Nilje Gaon
Kalundre
Shil Phata
Chipale
Shilottar Raichur
Nere
Usarli Khurd
Valap
Adai
Umroli
Chirle
Ranjanpada
Dhansar

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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