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Shopper Marketing Agency in Navi Mumbai

Shopper Marketing

Shopper Marketing

3 Simple Rules to How We Approach

Right Time, Right Place, Right Audience

Shopper Marketing & POS

We work with brands to leverage the retail environment. We have experience in developing concepts to ensure increased distribution, off shelf feature, increased rate of sale and enhanced consumer/Shopper Engagement and Shopper Marketing.

We also understand the strategic side of building your buyer, trade and press relationships whilst ensuring you engage your internal sales team.

Our in-house artwork studio allows us to offer a variety of POS support solutions for several clients. We also work with a best in class field agency to ensure premium installation of all POS, when required

Shopper marketing

The path to purchase begins here
Understanding consumer desires is essential to winning over hearts and wallets. Our proven expertise for delivering magical, memorable and meaningful brand experiences allows us to seamlessly integrate key experiential marketing principles into our shopper marketing approach for brands.

We help in a myriad of ways, from highly engaging front-of-store activation and disruptive point-of sale (POS) materials, to plotting out the full path to purchase.

An integrated and compelling approach enriches the shopper journey. It begins with a commitment to engaging customers, and then being in the right place, at the right time, in the right way.

What is it?

Shopper marketing is the act of directly engaging and converting customers to a brand or product within a retail environment.

We have a very clear shopper mission. We grab attention with compelling stimulus, communicate USPs in an engaging way, lock-down the purchase and then actively promote shopper engagement beyond the sale. It’s simple, integrated and effective.

How does it work?

Our vast understanding of retail environments, opportunities and limitations means we take a versatile and creative approach to achieving our shopper mission, every single time. We overcome barriers to purchase through an approach that encompasses merchandising, the customer experience and pricing and promotional strategy, providing guidance on campaign POS design and production, environmental stimulus, sales promotions and sampling techniques.

How do other brands use it?

Each and every day brands directly target consumers – but it takes a lot to get shopper marketing right.

Branding

Ultimately everything we do is about building brands. From redefining aspects of major global icons to building starts ups, we have the processes and systems in place to ensure we take a measured approach.

We are able to offer our clients a holistic view of their brand and communications or work on defined aspects of redesigns, positionings and strategies.

We help brands harness the power of strategic partnerships and negotiate the relevant sole and exclusive rights packages to suit any budget.

Get in touch with us

Let us help you plan and execute a great marketing strategy.


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Shopper Marketing Agency in Navi Mumbai

About Nashik

About Navi Mumbai

Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.
Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.
CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.
CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.
The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.
Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.

Demographics:

According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.
Employment Opportunities

Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.

Connectivity

The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.
Navi Mumbai civic administration

The Navi Mumbai Municipal Corporation (NMMC) was formed in 1991 to maintain some of the developed nodes. Local self-government in Navi Mumbai started on January 1 1992. Under this, NMMC was handed nine of the total 25 nodes of Navi Mumbai project area. These nodes are Vashi, Nerul, CBD Belapur, Kopar Khairane, Turbhe, Airoli, Ghansoli, Sanpada and Digha. The municipal commissioner and a mayor head NMMC.
The City and Industrial Development Corporation (CIDCO) was created on 17 March 1971 for developing and maintaining the city. When Navi Mumbai was created, CIDCO was the only authority that maintained and developed the city.
There are 64 electoral wards in Navi Mumbai. Each has an elected corporator.

 

All Localities in Navi Mumbai

Mahape
Rabale
Shiravane
Turbhe
Apta
Parsik Hill
Khanda Colony
Dronagiri
Navade
Khalapur
Bonkode
Shedung
Ghansoli
Ulwe
Taloja
New Panvel
Panvel
CBD Belapur
Nerul
Kharghar
Kalamboli
Seawoods
Kamothe
Airoli
Sanpada
LOCALITY
Khandeshwar
Kopar Khairane
Uran
Vashi
Rasayani
Pen
Mumbai Pune Express Highway
Nhava
Roadpali
Palm Beach Road
Juinagar
Karanjade
sector 8A
sector 11
Talavli
savoli
sector 26 Vashi
Sector 19
Tembhode
sector 50
sector 50 New
sector 15
sector 19 (shahbaz village)
sector 20
Sector 6
LOCALITY
sector 7
Sector 10 ( Kopra)
Sector 12
sector 13
sector 20 Kharghar
Sector 27 Kharghar
sector 30 Kharghar
sector 34 Kharghar
Sector 35 Kharghar
Sector 21 Kharghar
Sector 15 Kharghar
sector 19 Kharghar
Sector 27 – Kharghar
sector 36 Kamothe
Sector 18 Kamothe
Sector 21 Kamothe
Sector 22 Kamothe
Sector 25 Khandeshwar
Sector 19 Ulwe
Sector 21 Ulwe
Sector 18 Ulwe
Sector 17 Ulwe
sector 5 Ulwe
Sector 02 Ulwe
Sector 09 Ulwe
LOCALITY
Sector 08 Ulwe
Vichumbe
Palaspa
Dighe
Nevali
Koproli
Bonshet
Garpoli
Akurli
Chouk
Rohinjan
Nilje Gaon
Kalundre
Shil Phata
Chipale
Shilottar Raichur
Nere
Usarli Khurd
Valap
Adai
Umroli
Chirle
Ranjanpada
Dhansar

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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