Your Execution Partner for Marketing, Sales & Business Expansion
Fulcrum Resources helps companies reach customers directly through trained field teams, telecalling teams, sales executives, promoters, supervisors and campaign managers.
From market visits to customer acquisition, from merchant onboarding to retail activation, and from lead generation to sales closure support, Fulcrum Resources works as your execution partner.
What We Help You Execute
- ✓Offline marketing and BTL campaigns
- ✓Field sales and business development
- ✓Merchant, seller and dealer onboarding
- ✓Customer acquisition and lead generation
- ✓Promoter staffing and manpower outsourcing
- ✓Retail activation, merchandising and audits
End-to-End Marketing & Sales Services
Services designed for brands, startups, agencies, corporates, fintech companies, FMCG companies, retail brands, SaaS companies, marketplaces and B2B businesses.
Offline Marketing Services
Direct on-ground marketing for customer awareness, brand visibility, lead generation and local market expansion.
- Field marketing campaigns
- BTL marketing activities
- Door-to-door marketing
- Society, mall and corporate activation
Field Marketing Services
Market visits, customer interaction, retailer visits, area-wise coverage and daily visit reporting.
- Market and retail visits
- Lead generation
- Dealer and distributor visits
- Order generation support
Brand Activation Services
Campaigns that increase product awareness, customer interaction, brand recall and market response.
- Society activation
- Mall activation
- Product demonstration
- Sampling and trial generation
BTL Activation Services
Focused local campaigns with trained promoters, field executives, supervisors and reporting support.
- Canopy setup coordination
- Leaflet distribution
- Roadshows
- Retail promotion
Sales Outsourcing
Build sales pipelines without hiring a large internal field team.
- Field sales executives
- Tele sales executives
- Business development executives
- Customer acquisition teams
Field Sales Outsourcing
Deploy trained sales executives for market visits, product pitching, order collection and sales support.
- Market visits
- Product pitching
- Customer meetings
- Field performance tracking
Field Teams That Drive Measurable Growth
Fulcrum Resources supports sales outsourcing, B2B field sales, merchant onboarding, seller onboarding, customer acquisition and lead generation.
B2B Field Sales Support
For companies selling products or services to retailers, dealers, distributors, offices, factories and SMEs.
- Business visits
- Dealer meetings
- Product explanation
- Sales pipeline creation
Merchant Acquisition
For fintech companies, marketplaces, apps, SaaS companies, delivery platforms and payment companies.
- Merchant identification
- Shop visits
- KYC and document collection
- First transaction support
Seller Onboarding
Seller onboarding support for marketplaces, e-commerce platforms and local commerce platforms.
- Seller identification
- Marketplace pitch
- Product listing coordination
- Seller training
Customer Acquisition
Acquire customers through field marketing, telemarketing, lead generation and sales support campaigns.
- Field customer acquisition
- Door-to-door acquisition
- Customer registration support
- First purchase support
Lead Generation
B2B and B2C lead generation through field teams, telecalling, market visits and direct interaction.
- B2B lead generation
- B2C lead generation
- Appointment setting
- Data collection
B2B Appointment Setting
Connect with business decision-makers, qualify interest and schedule meetings for your sales team.
- Prospect calling
- Lead qualification
- Meeting confirmation
- Follow-up reporting
Manpower, Retail Visibility & Ground-Level Intelligence
We provide promoter staffing, product sampling, retail activation, merchandising, audit, dealer acquisition, data collection and manpower outsourcing support.
Promoter Staffing
Promoters for brand promotion, product sampling, retail counters, mall activity, exhibitions and events.
- Male and female promoters
- Sales promoters
- Product demonstrators
- Supervisors and team leaders
Product Sampling
Sampling campaigns for FMCG, food, beverage, personal care, healthcare and consumer brands.
- Society sampling
- Mall sampling
- Retail sampling
- Customer feedback collection
Retail Activation
Activate retail stores, supermarkets, pharmacies, electronics stores and retail locations.
- Retail store visits
- Product demo
- POS material placement
- Retailer feedback
FMCG Merchandising
Improve product visibility, shelf placement, stock checks and retail execution.
- Shelf display checking
- Stock availability tracking
- POSM placement
- Competitor visibility check
Retail Audit & Market Audit
Understand ground-level market conditions through structured retail and market audits.
- Stock availability audit
- Price check
- Brand visibility audit
- Geo-tagged reporting
Dealer & Distributor Acquisition
Identify, approach and onboard dealers, distributors, channel partners and retailers.
- Market mapping
- Dealer identification
- Business pitch
- Channel partner onboarding
Research, Manpower Outsourcing & Recruitment Support
Market Research & Data Collection
Field research and structured ground-level data collection for planning, sales and expansion.
- Customer survey
- Market mapping
- Competitor research
- Store listing
Staffing & Manpower Outsourcing
Manpower support for sales, marketing, operations, telecalling, field execution and retail campaigns.
- Field executives
- Telecallers
- Supervisors
- Event manpower
Recruitment Support
Hiring support for sales, marketing, field operations, promoters, telecallers and business development roles.
- Candidate sourcing
- Screening
- Interview coordination
- Joining coordination
Specialized Execution Across Multiple Sectors
Reliable Execution Partner for On-Ground Growth
Fulcrum Resources is a reliable execution partner for businesses that need strong on-ground marketing, sales and customer acquisition support.
Businesses Choose Us Because We Provide
- ✓Experienced field execution teams
- ✓Pan-India campaign support
- ✓City-wise and area-wise execution
- ✓Trained manpower deployment
- ✓Flexible campaign models
- ✓Daily reporting and tracking
- ✓Supervisor-level coordination
- ✓Market feedback and insights
Structured Execution from Requirement to Review
Requirement Understanding
We understand your business goal, target audience, city, area, manpower need and campaign timeline.
Campaign Planning
We create an execution plan based on location, target category, team size and expected output.
Team Deployment
We deploy field executives, promoters, telecallers, supervisors or sales teams as required.
Market Execution
Our team executes field visits, calling, activation, onboarding, lead generation or sales support.
Reporting & Tracking
We share reports covering work completed, leads generated, merchants onboarded and visits completed.
Review & Improvement
We review performance and improve targeting, pitch, team allocation and follow-up process.
Flexible Models Based on Your Requirement
Monthly Dedicated Team
Best for regular field sales, merchant onboarding, promoter deployment and market expansion.
Per Lead / Visit / Onboarding
Best for campaigns where output can be clearly defined and measured.
Pilot Campaign Model
Best for testing one city, one market or one customer segment before large-scale execution.
Hybrid Model
Best for campaigns that need both fixed manpower and performance-based output.
Fulcrum Resources Services FAQs
What services does Fulcrum Resources provide?
Fulcrum Resources provides offline marketing, field sales, brand activation, merchant onboarding, promoter staffing, telemarketing, lead generation, retail activation, retail audit and business expansion services.
Can Fulcrum Resources support pan-India campaigns?
Yes. Fulcrum Resources supports city-wise and area-wise execution with trained field teams, supervisors and structured reporting.
Do you provide field sales outsourcing?
Yes. We provide trained field sales executives for market visits, lead generation, product pitching, customer meetings, order collection, merchant onboarding and dealer network development.
Can you support merchant onboarding and seller onboarding?
Yes. We support merchant identification, market mapping, shop visits, registration support, KYC, document collection, profile completion, training, activation and follow-up.
Do you provide promoter staffing?
Yes. We provide male promoters, female promoters, English-speaking promoters, retail promoters, sales promoters, product demonstrators, event promoters, supervisors and team leaders.
Ready to Execute Your Marketing, Sales or Growth Campaign?
Connect with Fulcrum Resources today to discuss your service requirement, target cities, campaign model, manpower need and execution plan.