Fulcrum Resources All Services
Fulcrum Resources provides end-to-end offline marketing, field marketing, brand activation, sales outsourcing, merchant onboarding, promoter staffing, telemarketing, lead generation, retail activation and manpower support services for brands, startups, corporates, fintech companies, FMCG companies, SaaS businesses, marketplaces and B2B companies.
We help businesses reach customers, merchants, retailers, dealers, distributors and local markets through trained field teams, telecalling teams, promoters, supervisors and campaign managers.
Complete Marketing, Sales & Business Growth Services
Explore Fulcrum Resources services for offline marketing, field sales, BTL activation, customer acquisition, merchant onboarding, manpower deployment and market expansion.
Offline Marketing & Brand Activation
Direct customer engagement services for awareness, product trials, local visibility, lead generation and brand recall.
Offline Marketing Services
On-ground marketing campaigns for customer awareness, brand visibility, local promotion, sampling and lead generation.
- Field campaigns
- Local market promotion
- Customer interaction
Field Marketing Services
Trained executives visit markets, retailers, customers, offices, societies, malls and business locations.
- Market visits
- Lead generation
- Daily reporting
Brand Activation Services
Consumer engagement campaigns that improve brand recall, product awareness, sampling and customer response.
- Society activation
- Mall activation
- Retail activation
BTL Activation Services
Targeted below-the-line marketing campaigns with promoters, field executives, supervisors and reporting.
- Canopy activities
- Roadshows
- Product demos
Product Sampling Services
Sampling campaigns for FMCG, food, beverage, personal care, healthcare and consumer product brands.
- Society sampling
- Mall sampling
- Retail sampling
Retail Activation Services
Retail store activation support for product demo, in-store promotion, retailer coordination and sales support.
- Store visits
- POSM placement
- Retailer feedback
Sales Outsourcing & Business Development
Field sales and business development support for companies that want to expand faster without building a large internal team.
Sales Outsourcing Services
Outsourced sales teams for lead generation, customer acquisition, market visits, sales follow-up and pipeline building.
- Sales executives
- BD executives
- Sales coordination
Field Sales Outsourcing
Deploy trained field sales executives for business visits, product pitching, order support and local market expansion.
- Market visits
- Order support
- Pipeline creation
B2B Field Sales Support
Field sales support for brands selling to retailers, dealers, distributors, offices, factories and institutions.
- Business visits
- Dealer meetings
- Retailer pitch
Dealer & Distributor Acquisition
Identify, approach and onboard dealers, distributors, channel partners, retailers and business partners.
- Market mapping
- Distributor shortlisting
- Partner onboarding
B2B Lead Generation
Generate business leads through telecalling, field visits, data collection, follow-up and appointment support.
- Qualified leads
- Prospect calling
- Sales pipeline
B2B Appointment Setting
Connect with decision-makers, qualify interest and schedule meetings for your sales team.
- Prospect calling
- Meeting confirmation
- Follow-up support
Merchant, Seller & Customer Acquisition
Acquisition and onboarding support for fintech companies, marketplaces, SaaS platforms, apps and B2B businesses.
Merchant Acquisition
Acquire retailers, restaurants, pharmacies, salons, grocery stores, service providers, SMEs and local businesses.
- Merchant identification
- Shop visits
- Activation follow-up
Merchant Onboarding
Support merchant registration, app download, KYC, document collection, profile completion and first transaction.
- KYC support
- Registration assistance
- First transaction support
Seller Onboarding
Seller onboarding support for marketplaces, e-commerce platforms, local commerce platforms and B2B marketplaces.
- Seller identification
- Document collection
- Product listing support
Customer Acquisition
Acquire customers through field marketing, telemarketing, door-to-door visits, society campaigns and retail campaigns.
- Customer registration
- App activation
- First purchase support
Telemarketing Services
Calling support for lead generation, customer follow-up, appointment setting, survey calling and sales coordination.
- Lead calling
- Follow-up calling
- Database verification
Market Research & Data Collection
Collect structured ground-level data for retail, customer, competitor, location and business expansion research.
- Retail data collection
- Market mapping
- Competitor research
Retail Execution, Audit & Merchandising
Retail-level execution support for brands that need better store visibility, stock tracking, audits and merchandising.
FMCG Merchandising
Merchandising support for shelf display, stock availability, planogram execution, POSM placement and retailer coordination.
- Shelf display check
- Stock availability
- POSM placement
Retail Audit
Retail audit services for stock, pricing, brand visibility, competitor activity, POSM placement and market feedback.
- Store audit
- Price check
- Geo-tagged reporting
Market Audit
Understand market conditions, competitor presence, retailer feedback, product visibility and sales opportunities.
- Competitor audit
- Market survey
- Field insights
Promoter Staffing & Manpower Support
Flexible manpower deployment for sales, marketing, retail, events, telecalling, operations and field execution.
Promoter Staffing
Promoters for retail counters, sampling, mall activities, exhibitions, events, demos and customer engagement.
- Male and female promoters
- Product demonstrators
- Supervisors
Staffing & Manpower Outsourcing
Manpower support for sales, marketing, field execution, retail campaigns, operations and telecalling.
- Field executives
- Telecallers
- Team leaders
Recruitment Support
Hiring support for sales, marketing, field operations, promoters, telecallers and business development roles.
- Candidate sourcing
- Screening
- Joining coordination
Services for Multiple Business Categories
Fulcrum Resources works with brands, startups, corporates, marketplaces, fintech companies, FMCG companies, retail brands, SaaS businesses and B2B companies.
How Fulcrum Resources Executes Campaigns
We follow a structured process for requirement understanding, campaign planning, team deployment, execution, reporting and improvement.
Requirement Understanding
We understand your business goal, target audience, city, area, manpower need, reporting format and campaign timeline.
Campaign Planning
We create an execution plan based on location, target category, team size, activity type and expected output.
Team Deployment
We deploy trained field executives, promoters, telecallers, supervisors or sales teams as per campaign requirement.
Market Execution
Our team starts visits, calling, activation, onboarding, lead generation, sampling or sales support as per approved plan.
Reporting & Tracking
We share regular reports covering work completed, leads generated, merchants onboarded, visits completed and feedback.
Review & Improvement
We review performance and improve targeting, pitch, team allocation and follow-up process for better results.
Why Choose Fulcrum Resources?
Fulcrum Resources is a reliable execution partner for businesses that need strong on-ground marketing, sales, customer acquisition, merchant onboarding and manpower support. We focus on practical execution, structured reporting and measurable campaign output.
Trained executives for market visits, retailer interaction, customer acquisition and activation campaigns.
Area-wise planning and execution support for pilot campaigns and large-scale rollouts.
Structured reporting for visits, leads, onboarding, activation, feedback and campaign progress.
Monthly dedicated team, per visit, per lead, per onboarding, pilot and hybrid execution models.
Flexible Models Based on Your Business Requirement
Monthly Dedicated Team Model
Best for companies that need regular field sales, merchant onboarding, promoter deployment, retail visits or market expansion support.
Per Lead / Visit / Onboarding Model
Best for campaigns where output can be clearly defined and measured through leads, visits, onboardings or activations.
Pilot Campaign Model
Best for companies that want to test one city, one market or one customer segment before large-scale execution.
Hybrid Model
Best for campaigns that need both fixed manpower support and performance-based output.
Frequently Asked Questions
What services does Fulcrum Resources provide?
Fulcrum Resources provides offline marketing, field marketing, brand activation, BTL activation, sales outsourcing, merchant onboarding, customer acquisition, lead generation, telemarketing, promoter staffing, product sampling, retail activation, FMCG merchandising, retail audit, market research and manpower outsourcing services.
Can Fulcrum Resources execute campaigns across India?
Yes. Fulcrum Resources supports city-wise and area-wise field marketing, sales, onboarding, activation and manpower deployment campaigns across multiple Indian cities.
Do you provide field sales executives and promoters?
Yes. We provide field sales executives, promoters, telecallers, supervisors, team leaders, retail executives, data collection executives and campaign manpower based on requirement.
Can you help with merchant acquisition and onboarding?
Yes. We help fintech companies, marketplaces, SaaS companies, delivery apps, payment companies and B2B platforms acquire, onboard, verify and activate merchants.
What campaign models are available?
Fulcrum Resources offers monthly dedicated team models, per lead models, per visit models, per onboarding models, pilot campaign models and hybrid campaign models based on campaign scope.
Start Your Marketing, Sales or Onboarding Campaign
Connect with Fulcrum Resources to discuss your service requirement, target cities, campaign model, manpower need, reporting format and execution plan.
Contact Fulcrum Resources