Field Sales, Offline Marketing, Lead Generation & Customer Acquisition Services
Fulcrum Resources Infinity Pvt. Ltd. provides end-to-end sales, marketing, staffing and on-ground execution services for brands, startups, enterprises, FMCG companies, B2B businesses, marketplaces, SaaS companies, retail brands and service providers across India.
From field sales outsourcing and telemarketing to BTL activation, customer acquisition, merchant onboarding, retail audits, FMCG merchandising, product sampling, distributor acquisition and flexible staffing — we help businesses execute campaigns with trained manpower, structured planning and daily reporting.
One Agency for Field, Telecalling, Retail, BTL and Customer Acquisition
Use Fulcrum as your execution partner for short campaigns, pilot projects, dedicated teams, retail drives, B2B outreach, customer acquisition, field sales and multi-city rollouts.
- Sales outsourcing, customer acquisition and B2B outreach
- Brand activation, product sampling and offline marketing
- Retail audit, FMCG merchandising and POSM execution
- Flexible staffing, promoters, field executives and telecallers
Choose the Right Execution Support for Your Business
Our services are grouped into field sales, offline marketing, B2B growth, retail execution, staffing and customer acquisition solutions.
Sales & Customer Acquisition
Generate new leads, customers, appointments, orders and business opportunities.
View Services →Offline Marketing & BTL
Execute product sampling, brand activation, roadshows, retail promotions and local campaigns.
View Services →B2B Growth Services
Reach decision makers, schedule appointments and build a strong business sales pipeline.
View Services →Retail & FMCG Execution
Improve retail coverage, merchandising, audits, POSM placement and product availability.
View Services →Staffing & Manpower
Deploy promoters, field executives, telecallers, supervisors and temporary manpower.
View Services →Channel & Merchant Network
Acquire distributors, dealers, stockists, retailers, merchants, sellers and local partners.
View Services →Telemarketing & Calling
Run sales calling, lead qualification, inquiry follow-up, demo booking and meeting scheduling.
View Services →Research & Verification
Execute retail audits, market research, surveys, store checks and data collection campaigns.
View Services →Generate Leads, Customers, Meetings, Orders and Sales Opportunities
Customer Acquisition Services
Acquire new customers through field sales, telecalling, lead generation, BTL activation, appointment booking, merchant onboarding and sales follow-up.
- B2B and B2C acquisition
- Lead generation and follow-up
- Appointments, bookings and orders
Field Sales Outsourcing
Deploy outsourced field sales executives for customer visits, business meetings, retailer visits, order generation and market expansion.
- Dedicated field teams
- Retail and B2B visits
- Daily visit reporting
FMCG Field Sales Outsourcing
Shop-to-shop FMCG sales support for retailer onboarding, order generation, product placement, GT/MT execution and distributor coordination.
- General Trade and Modern Trade
- Retailer orders and placement
- Secondary sales support
Brand Activation, Sampling, Retail Promotion and Local Market Campaigns
Offline Marketing Services
Complete offline marketing execution including field sales, retail activation, BTL execution, staffing, lead generation and local market campaigns.
- Field and retail activation
- BTL campaigns and local promotions
- Multi-city execution support
Brand Activation & Promotion
Create direct customer engagement through mall activation, society activation, roadshows, canopy promotion, in-store campaigns and brand promotions.
- On-ground brand engagement
- Promoters and supervisors
- Leads, trials and visibility
Product Sampling Agency
Run sampling campaigns for FMCG, food, beverages, health, wellness, beauty, personal care and new product launches.
- Sampling in malls and societies
- Customer feedback collection
- Trial generation support
BTL Activation Services
Below-the-line campaigns for product demos, lead desks, event promotions, roadshows, canopy setups and customer engagement activities.
- Canopy and booth campaigns
- Roadshows and demos
- Lead collection and reports
Society Activation Services
Reach residential societies, apartments and gated communities through demos, sampling desks, lead counters and customer engagement.
- Residential campaigns
- Family and household targeting
- Sampling and registrations
Mall Activation Services
Promote your brand in high-footfall malls through kiosks, booths, product demos, engagement activities, sampling and lead collection.
- Mall kiosks and booths
- Premium customer engagement
- Brand visibility campaigns
Reach Decision Makers, Generate Leads and Book Qualified Meetings
B2B Lead Generation
Generate qualified business leads through prospect list building, cold calling, decision-maker outreach, qualification and daily reporting.
- Prospect database building
- Decision-maker identification
- Lead qualification and reporting
B2B Appointment Setting
Schedule qualified sales meetings, product demos, corporate appointments and decision-maker discussions for your sales team.
- Meeting and demo scheduling
- Follow-up and confirmation
- Sales team handover
Telemarketing Services
Sales-focused calling for lead generation, inquiry follow-up, appointment setting, order generation, registration calling and proposal follow-up.
- B2B and B2C calling
- Lead qualification
- Daily call reports
Corporate Lead Generation
Reach HR heads, admin heads, procurement managers, facility managers, business owners and corporate decision makers.
- Corporate database outreach
- Vendor inquiry generation
- Corporate meeting booking
Sales Outsourcing Services
Outsource sales prospecting, calling, field visits, follow-ups, order generation and customer acquisition activities to Fulcrum.
- Tele + field sales support
- Flexible team deployment
- Sales pipeline reporting
Market Expansion Services
Enter new cities, areas and customer segments with field teams, telecalling support, retailer mapping and local market execution.
- New city launch support
- Area and outlet mapping
- Sales and onboarding campaigns
Improve Retail Presence, Product Visibility and Store-Level Execution
Retail Audit Agency
Check stock availability, pricing, POSM placement, shelf visibility, competitor activity, store compliance and market execution quality.
- Store audits and photo proof
- Price and scheme checks
- Competitor observations
FMCG Merchandising Agency
Improve shelf arrangement, product facing, POSM placement, stock visibility, display compliance and FMCG retail execution.
- Shelf and display execution
- POSM placement support
- Retail visibility improvement
Retail Promotion Services
Deploy promoters inside retail stores, supermarkets, modern trade stores and category outlets to engage customers and support sales.
- Promoter deployment
- In-store customer engagement
- Offer and scheme communication
Deploy Promoters, Field Executives, Telecallers and Campaign Staff
Flexible Staffing Agency
Temporary, contract and on-demand manpower for sales, promotions, surveys, telecalling, retail support and campaign execution.
- Short-term and long-term staffing
- Project-based manpower
- Supervision and reporting
Promotional Staffing
Trained promoters, brand ambassadors, event staff, product demonstrators and supervisors for on-ground campaigns.
- Mall and retail promoters
- Event and booth staff
- Brand engagement teams
Field Promoter Staffing
Deploy field promoters and field executives for surveys, sampling, onboarding, lead collection, sales visits and verification campaigns.
- Field promoters
- Survey executives
- Campaign supervisors
Acquire Merchants, Dealers, Distributors, Retailers and Channel Partners
Distributor Dealer Acquisition
Identify, approach, qualify and onboard distributors, dealers, stockists, resellers, franchise partners and channel partners.
- Distributor and dealer search
- Partner qualification
- Meeting scheduling
Merchant Onboarding Services
Onboard merchants, retailers, sellers, vendors and local businesses with field visits, KYC, app installation and activation support.
- Merchant and seller onboarding
- KYC and document collection
- First transaction support
Retailer Onboarding Services
Add new retailers to your sales network through shop visits, product pitching, scheme communication and first order support.
- Retail outlet onboarding
- Product explanation
- Order and activation follow-up
Calling, Follow-Up, Market Research, Surveys and Verification Campaigns
Telemarketing Services
Outbound sales calling, lead qualification, inquiry follow-up, appointment setting, order generation and proposal follow-up.
- Sales-focused telecalling
- Lead and appointment reports
- B2B and B2C campaigns
Market Research & Survey Services
Conduct field surveys, customer feedback, retailer surveys, market mapping, pricing checks and data collection campaigns.
- Field surveys and interviews
- Customer and retailer feedback
- Market intelligence reports
Field Verification Services
Verify stores, addresses, merchants, dealers, documents, outlets, leads, visits and local business information through field teams.
- Address and business checks
- Photo proof reporting
- Verification MIS
One Execution Partner for Sales, Marketing, Staffing and Field Operations
Fulcrum helps companies execute campaigns with trained manpower, field discipline, telecalling support, on-ground supervision, structured reporting and flexible service models.
Pan-India Support
Execute campaigns across major Indian cities and selected Tier 2 / Tier 3 markets based on scope.
Field + Tele Model
Combine telecalling, field visits, retail activation, onboarding and sales follow-up for stronger results.
Flexible Manpower
Deploy field executives, telecallers, promoters, supervisors and campaign staff as per requirement.
Daily Reporting
Track visits, leads, calls, appointments, orders, onboarding status, photos and feedback through reports.
Sales-Focused Execution
Campaigns are designed to generate leads, meetings, customers, orders, trials and sales opportunities.
Customized Campaigns
Each project is planned based on business model, city, target audience, objective and expected outcome.
Short & Long Campaigns
Support for one-day activations, pilot projects, monthly campaigns, dedicated teams and multi-city rollouts.
Multiple Industries
FMCG, SaaS, retail, BFSI, fintech, education, healthcare, staffing, industrial products and marketplaces.
Simple Execution Process for Every Campaign
Requirement Understanding
We understand your objective, target audience, service category, city, timeline, team size and expected output.
Campaign Planning
We prepare team structure, script, pitch, route plan, location plan, reporting format and execution checklist.
Team Deployment
Trained field executives, telecallers, promoters, supervisors or campaign staff are deployed as required.
Execution & Monitoring
Teams execute calls, visits, activations, onboarding, audits, sampling, sales follow-up or retail campaigns.
Daily Reporting
Reports are shared with activity summary, leads, visits, appointments, photos, remarks, status and next actions.
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Need Field Sales, Telecalling, Brand Activation or Customer Acquisition Support?
Share your business category, target city, customer profile, campaign objective, expected output and timeline. Fulcrum Resources will help you choose the right service model, manpower structure, reporting format and execution plan.