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The 5 Ps of marketing Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market. The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix… Read More »The 5 Ps of marketing

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers. To achieve this, you will need… Read More »CREATE YOUR MARKETING STRATEGY

PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS–Every business has to give its customers prices for its products or services. There are several ways you can do this. Many businesses, such as hairdressers, use a standardised price list that remains the same for every customer. Other businesses, such as painters and decorators, have to provide tailored prices for the specific products… Read More »PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS

Our field marketing approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations. Highly… Read More »Field marketing services

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through… Read More »Quantitative Services

Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum.  Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.It’s a fact, minority groups, primarily Hispanics,… Read More »Qualitative Services

Fulcrum resources pvt. ltd. is a  market research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include: Data collection/Surveys Focus Groups Moderation Ethnographic Research Multi language Interpretation Multi language Transcription Statistical data analysis Opinion research Media evaluation research (Perception analyzers) Survey design Coding/ tabulation Project management Audio… Read More »QUANTITATIVE AND QUALITATIVE RESEARCH

Our high quality, timely delivery underpins all good service provision and makes your market research campaign successful . Our commitment to our clients is supported by our comprehensive network, our valuable experience and flexible problem solving skills. We envision a client relationship that is based on trust and confidence and mutual success. It is our… Read More »Market Research

Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences.street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials to… Read More »Street Team Marketing

Brand Response: Where branding meets Direct Response Marketing. Whether it’s lead generation, drive-to-web, drive-to-retail, or direct sell, Brand Response is the most effective way to achieve your measurable goals while protecting your brand.   While many advertising tactics have good results, direct response marketing is one of the effective of all. This is for many… Read More »Direct Response Marketing

Now the customer journey leads to you Every customer is on a journey. They’re either moving toward you or away. But you can become their destination. And when they arrive, they’ll be ready to act. With Fulcrum b to b marketing team, the customer journey leads to you We are  B To B Marketing agency… Read More »B To B Marketing

We know how to maximise direct marketing to set you apart from the competition and get fantastic results. Whether your customers choose to be communicated with via direct door or direct mail, we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to… Read More »Direct Marketing

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if… Read More »Street Marketing

It’s time to put these resources to work for you. Are you interested in acquiring a seller and Merchant? our Seller Acquisition Services and Merchant Acquisition Services can assist you with identifying seller and merchant within several market types, including product seller and services provider. Tell us what type of asset class you are interested… Read More »Merchant & Seller Acquisition

For manufacturers that require their own fieldmarketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus. Synergised Our syndicated team provides a commercially viable solution many of India’s best loved brands. And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our… Read More »Dedicated Marketing Team

We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.We are not just an outsourced consulting firm. We cultivate lasting relationships with our clients, immersing ourselves in your business … Read More »Marketing

Mobile app marketing is not as easy as it may seem at first sight. It is not just about building and publishing a great software in a leading app store or ad network. It is also about wise and strategic mobile app marketing solutions that include several fundamental points to consider. The process of mobile… Read More »Mobile App Marketing

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. Driven by a commitment to making the buy happen for global brands, Fulcrum is celebrating more than three decades of re-imagining retail. Retail reinventionists? Call us what you want, but know we’ve cultivated an… Read More »Retail Marketing – The New Retaility

Marketing We help Brands Find, Acquire, and Engage Customers across all Channels We’re a Small Team with BIG ideas, and are Passionate about what we do. We focus on what matters: results – but more importantly we listen. We’ll bring fresh ideas that will work for you, on time, and on budget. Fulcrum Marketing Services are the… Read More »Marketing

We support brand enterprises willing to learn by means of efficient market research for better decisions and strategies. If you are keen to perform and develop yourself in a company in which … enthusiasm, passion and quality commitment come before short-term profit maximisation. fast decisions and customer-oriented processes have priority over hierarchies and departments. you… Read More »Market Research Interviewer Career

Design opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant business benefits. The research and prototype stages of the design process can generate new product ideas and allow you to discover your customers’ needs and preferences. Design can then help you turn these ideas into innovative… Read More »USE DESIGN IN YOUR BUSINESS

The 5 Ps of marketing   The 5 Ps of marketing-Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market. The 5 Ps are key marketing elements designed to help you think about your business strategically. Put… Read More »The 5 Ps of marketing

The 5 Ps of marketing Last Updated: 31 January 2018 The 5 Ps of marketing Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market. The 5 Ps are key marketing elements designed to help you think about… Read More »The 5 Ps of marketing

TARGET THE RIGHT PEOPLE IN AN ORGANISATION–When you’re selling to other businesses, you need to pinpoint and then target the key decision makers, i.e. there is no point selling to someone who doesn’t have the power to buy your product or service. The main decision maker is often the individual who signs the cheque – but… Read More »TARGET THE RIGHT PEOPLE IN AN ORGANISATION

RECRUIT AND MANAGE SALESPEOPLE–If you run a small business it’s likely that one of the many hats that you wear is that of the salesperson – after all, it’s very difficult to start a business without some ability to sell to people. If you need to bring in specialist salespeople, it can be difficult to… Read More »RECRUIT AND MANAGE SALESPEOPLE

PRICE YOUR PRODUCT OR SERVICE-The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will – at best – limit your business growth. At worst, it could cause serious problems for your sales and cash flow.… Read More »PRICE YOUR PRODUCT OR SERVICE

PLAN TO SELL-Selling your products or services is the key to creating a successful business, but don’t assume that clients will automatically approach you, even if you own a store. It is important to see selling as a process where the actual financial transaction is the last in a series of steps you need to… Read More »PLAN TO SELL

Measuring the results of your advertising can help you determine which styles, methods and media work best for your business. With solid data, you can plan how to best invest your valuable advertising dollars. For an advertisement (ad) to be effective, it must translate into enough extra sales to generate a profit. How can you… Read More »Measuring the results of your advertising

CLOSE AND FOLLOW UP THE SALE – If the sales appointment has gone well and the client is interested, signing the order may almost be a formality. Likewise, at the end of the appointment you may realise that the client is unlikely ever to agree to a deal. However, there are times when the client… Read More »CLOSE AND FOLLOW UP THE SALE

A Small Business Marketing Plan– One area where many entrepreneurs and small business owners struggle is marketing. In fact, this struggle isn’t exclusive to small businesses. Many business spend years of blood, sweat and money in creating a great product or service, and then expect the world to naturally appreciate (and purchase) it. The sad… Read More »A Small Business Marketing Plan

Restaurant Marketing Ideas: How to Market a Restaurant—The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! 1. Foodie Photos If you’ve ever… Read More »Restaurant Marketing Ideas: How to Market a Restaurant

ABOUT OUR COMPANY Nothing makes a better first impression than a professionally designed website or mobile application. An application that functions well and provides visitors with confidence can be a valuable tool in meeting your business goals. In this highly competitive world, your company cannot afford a lackluster website or mobile app. Your audience requires… Read More »ABOUT US

Ecommerce Marketing Agency Today’s shoppers prefer digital experiences over the hassle of shopping in physical stores. The internet is bigger than any shopping centre. Ecommerce as an industry is worth over a trillion dollars and expands at a double-digit rate annually. Merchants no longer have to maintain storefronts with expensive overhead, making the barrier to… Read More »Ecommerce

Business to Business (B2B) Marketing Today’s organisational buyers are more educated than ever before. By the time your sales team has a chance to pitch your solution, buyers have performed extensive research online and have often formed an opinion about you and your products based on what they found. Whether you’re targeting small, mid-market, or… Read More »Business to Business (B2B) Marketing

Automotive Marketing The automotive industry is one of the most competitive industry verticals in the world. There are over a billion vehicles on the road around the world, and the competition to provide parts and accessories has quickly shifted to a digital battleground, with competitors from developing countries placing substantial pressure on established brands. Competition… Read More »Automotive

Crestron In 2015, Crestron EMEA approached ExcelForce initially to provide a social media strategy. Impressed with the strategy, Crestron selected ExcelForce as their digital marketing agency to provide Social Media service, with the core aim to increase Crestron’s awareness, reach and engagement. Xchanging Xchanging selected ExcelForce as their digital marketing agency in 2011 to provide… Read More »Case Studies

Automotive Marketing The automotive industry is one of the most competitive industry verticals in the world. There are over a billion vehicles on the road around the world, and the competition to provide parts and accessories has quickly shifted to a digital battleground. Business to Business (B2B) Marketing Today’s organisational buyers are more educated than… Read More »Industry Solutions

Infographic Design and Creation Today’s society is hooked on data. It seems like everything can be measured and visualised. Nearly every industry has relevant data that can be subjected to comparative analysis, and both consumers and organisational buyers love to be served up easily digestible metrics that they can share with others. Infographics are an… Read More »Infographic Creation

Digital Content Strategy Digital content can be a major driver behind your revenue growth and brand’s awareness over time. For that to happen, you need to begin with a strong content strategy that addresses several key areas. Audience As with any other marketing effort, it’s vital that you know to whom you’re targeting your message.… Read More »Digital Content Strategy

Digital Content Services ExcelForce is a full-service digital content services provider for clients in the UK and around the world. We help brands perform effective research that drives development of content type choices, budget allocation, content themes and topics, content promotion, and even publication and promotion. Our experts have helped clients around the world build… Read More »Digital Content Services

Content Creation Services Bill Gates said “Content is King” more than 20 years ago, and today’s digital landscape proves it beyond a doubt.Content represents an evergreen opportunity to deliver what your audience wants while driving towards your business goals. It requires a commitment to service, a thirst for knowledge, and a willingness to share information.Over… Read More »Content Creation Services

Content Creation Services Bill Gates said “Content is King” more than 20 years ago, and today’s digital landscape proves it beyond a doubt.Content represents an evergreen opportunity to deliver what your audience wants while driving towards your business goals. It requires a commitment to service, a thirst for knowledge, and a willingness to share information.Over… Read More »DIGITAL CONTENT & VIDEO

PPC Campaign Setup Once you’ve approved our PPC proposal, we’ll set you up with PPC accounts across the platforms that we’ve chosen together. If you’ve already got an account on a platform, we’ll work with you to manage it and ensure that it’s used in keeping with our PPC strategy. At ExcelForce we focus on… Read More »Campaign Setup

PPC Strategy An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimized for success. ExcelForce process begins with a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers… Read More »PPC Strategy

PPC KEYWORD RESEARCH ExcdelForce research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website. What is Keyword Research? Keyword research is a prerequisite to a successful pay-per-click or SEO effort. It’s a process that explores search engine queries by analysing common searches, terms, and… Read More »Keyword Research

The importance of Paid Social A paid social strategy is now considered a conrnerstone of succesful social media marketing today. You can be posting the best content on your feed, at the right time and have loads of followers, but there is one thing missing from this strategy. At ExcelForce we are firm believers, and… Read More »Paid Social

PPC Our Approach Way back in 2002, pay per click advertising revolutionised digital marketing for everyone. Prior to the pay per click model’s introduction, brands were typically charged per thousand impressions, regardless of how much traffic the ad actually drove to the brand’s site. Pay per click is a much more efficiency-focused model, with advertising… Read More »Our Approach

PPC Our Approach Way back in 2002, pay per click advertising revolutionised digital marketing for everyone. Prior to the pay per click model’s introduction, brands were typically charged per thousand impressions, regardless of how much traffic the ad actually drove to the brand’s site. PPC Services A well-designed PPC campaign reaches the right audience at… Read More »PPC

Our Social Media Approach While social media started out as a consumer communication method, today’s leaders know that platforms like Facebook, Twitter, and LinkedIn are fantastic mediums for building dedicated communities, drawing traffic to websites, and driving revenue through conversions. SEO Services ExcelForce professional SEO services are perfect for companies in London looking for local… Read More »SEO

The importance of Paid Social A paid social strategy is now considered a conrnerstone of succesful social media marketing today. You can be posting the best content on your feed, at the right time and have loads of followers, but there is one thing missing from this strategy. At ExcelForce we are firm believers, and… Read More »Paid Social

Social Media Consultancy For those clients with internal social media teams, ExcelForce has developed a full-service social media consultancy offering. We support your staff to drive improvement in key areas including platform choice, alignment with marketing strategy, content alignment and leverage, strategic communication, and reputation management. Platform Choice Your brand isn’t built for everyone, and… Read More »Social Media Consultancy

SEO Analysis Whether you’re just launching your website, or looking to climb the rankings with an existing site, SEO analysis is a great place to start. SEO analysis is an in-depth review of your website’s SEO-related factors. The final report includes data that you can use as part of your ongoing SEO strategy to rise… Read More »SEO Analysis

On-page SEO Optimisation There are tens of thousands of searches performed online every second. 60% of all website traffic comes from search engines, making search engine optimisation one of the primary factors in a website’s success. Once you’ve performed keyword research (or partnered with our amazing team to accomplish the task), you’re ready to start… Read More »SEO On-page Optimisation

What are the right words? You can’t possibly turn your website into a front-page result for every search term entered into every search engine. Knowing that, you’ve got to focus on those search terms that align with who you are and what you offer. That is what makes keyword research the most vital stage in… Read More »Keyword Research

Door-to-door marketing can be intimidating, but it also offers a lot of benefits as a strategy for building your business. The chance to directly engage with potential customers and pitch your offerings in person brings a connection with your audience that commercial advertising can’t match. Understanding some basic techniques can help beginners make the most… Read More »Door-to-Door Marketing for the Beginner

Don’t Give Up on Cold Calls–Nearly everyone I know balks at cold calling, at least initially.  We know we’re going to face a higher rate of rejection than if we were pitching to folks predisposed to want our product, and no one enjoys feeling like a failure.  But here’s the thing:  If you need new customers,… Read More »Don’t Give Up on Cold Calls

25 Phone Sales Tips for Successful Cold Calling–Making cold calls might not be the most fun part of the sales process. But in many industries and businesses, it is necessary. To perfect the art of cold calling, take a look at some of the tips and tricks in the list below. 25 Phone Sales Tips Prepare Yourself Mentally Cold… Read More »25 Phone Sales Tips for Successful Cold Calling

digital marketing 7 fundamentals:—1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop Your Keyword Guide: Before you bake your product/service, reputational, decisioning and geographic keywords into every content asset, you must first discover… Read More »digital marketing 7 fundamentals:

USER EXPERIENCE: THE THINKING BEHIND Information Architecture SILENT CONVERTING FORCE The real hero of any interactive experience is the prospect, not the marketer. Fulcrum teams architect each experience to provide meaningful answers, anticipate next steps and speed customers to task completion and brand preference, so that the hero can realize his/her goal. Conversion Architecture TIMING… Read More »User Experience

  Best Practices in College and University Branding- After serving 100 colleges over 25 years, we have learned that the college and university brands that have become schools of consequence embody these best practices: 1. Set a far horizon. They know that it’s about a quiet, steadfast and ongoing commitment to staff development. It’s about cultivating… Read More »Best Practices in College and University Branding

BRANDING: REVEALING TRUE SELF ATTRACTS RIGHT-FIT Brand Strategy DIFFERENTIATE OR DIE Ignoring, disguising or squandering your one strong-to-impenetrable market differentiation quietly erodes customer faith and confidence, and dampens staff potential and innovation. Elliance resists the temptation to paste creative band-aids over lifeless, directionless brands. We bring the strategic firepower needed to challenge conventional wisdom and… Read More »Branding

Many businesses, both large and small, operate without a formal marketing plan in place. WHY CREATE A MARKETING PLAN- With so many businesses clearly doing well without a marketing plan in place, what’s the point? Your business provides products and services to potential buyers. How effective you are in marketing your products and services hinges on… Read More »WHY CREATE A MARKETING PLAN

6 TOP TIPS TO ENSURE DIGITAL MARKETING SUCCESS The future of digital marketing remains strong with an annual compound growth rate in the double digits. Most marketers are increasingly moving into digital because that’s where their targets are spending their media consumption time. Here are some tips for better, more successful digital marketing based on… Read More »6 TOP TIPS TO ENSURE DIGITAL MARKETING SUCCESS

THE DO’S & DONT’S OF SALES PROMOTIONS–Sales promotions are the lifeblood of brands around the globe  driving excitement around product launches, raising awareness of products USPs, and providing an edge over competitor brands. Whilst they aren’t to be shied away from, it is worth noting that a badly thought out promotion can cause as many… Read More »THE DO’S & DONT’S OF SALES PROMOTIONS

Scratch cards are the oldest & highly popular mechanic used within the world of sales promotions; scratch off a plastic coating to reveal a picture, code, symbol or number to find out if you’ve won a prize. Scratch cards provide instant gratification to aid consumer attraction, engagement and retention. What makes scratch cards so appealing?… Read More »SCRATCH CARD PROMOTIONS- WHAT MAKES A WINNING COMBINATION?

FACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START— Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it’s a very powerful… Read More »FACE-TO-FACE OR DOOR-TO-DOOR MARKETING: HOW TO GET THE BEST START

  Sales Planning Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business. Know your product well. Sales professionals must know the USPs and benefits of the product for the consumers to believe them. Identify your target market. Sales… Read More »Process of Sales Management

The face of any organization is the sales force. Companies spend a considerable amount of time and money on sales force rather than on any other promotional activity. However, sales force is expensive and companies are looking forward to managing them in an efficient and effective manner. Designing of the Sales Force Sales force is… Read More »Managing the Sales Force

We are a Dynamic-Retail Marketing Agency Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. Driven by a commitment to making the buy happen for global brands, Fulcum is celebrating more than three decades of reimagining retail. Retail reinventionists? Call us what you… Read More »Retail Marketing

Our Field Marketing helps to build our partners’ brands using the insight that our experience and technology delivers For businesses that wish to outsource their sales teams, we offer a strategic partnership approach to long term clients.  A mutually beneficial business relationship built on both businesses achieving profitable growth. Field Sales Solutions provides the services our… Read More »SALES AND MERCHANDISING TEAMS

Field Sales Solutions are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.… Read More »FIELD SALES DISTRIBUTION

We believe we offer the knowledge, skill, flexibility and scale to be experts in promotional activation – why not give us a call to find out if we can help you? Considerable funds are committed to promotional activity every year.  With such levels of investment, driving sufficient return on investment requires all elements of the… Read More »FIELD SALES ACTIVATION

    WE HELP YOU TO UNDERSTAND PEOPLE AND BUILT YOUR SUCCESSFUL BUSINESS EMPIRE We’re passionate about two things – Meet People and Experience.   We focus on answering WHO?, WHAT?, WHEN?, WHERE?, & WHY? and relate to YOUR products, services, and brands. BRAND PROMOTIONS Create a demand for your product and services by means… Read More »Home2

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI. Read More Planning your brand strategy will involve the following: NEED… Read More »HOME1

we walk for you….. We’re Passionate About Two Things – Meet People and Experience. “What really turned me over was the ability to understand how everything works without any prior knowledge.” Experience team at scale Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The… Read More »ABOUT US

Our skilled Promotions and Activation’s team demonstrate the key selling points of your product/service, engaging directly with the customer and making your brand the preferred choice.   We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature… Read More »BRAND ACTIVATIONS

We’ll conduct the research, develop the strategy, manage the schedule and budget, develop killer creative and execute everything for you. Research & Strategy We’ll target the customers you can serve most profitably—and search out the best ways to reach them. Our strategies are based on rock-solid research and analysis that includes:   Target Markets The… Read More »HOME

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.       See You On The Field,        Call Us :+91-8484099961      Fulcrum Resources Call Us :-0-8484099961 Email:- info@fulcrumresources.co.in

RELIABLE HIGH-QUALITY TECHNICAL SUPPORT SERVICES   Many companies are opting to outsource help desk and technical support services in the face of the increasing cost of hiring, training, and managing an in-house support department. This allows for operational efficiency and the ability to quickly ramp up with better quality staff than may otherwise be affordable… Read More »Tech Support And Help Desk

Shift Your Company’s Business Processing Offshore and See Your Profits Grow   With Fulcrum team of experienced Business Process Outsourcing management, skilled agents, and state-of-the-art technology, you can shift your back-office operations to our  outsourcing center. Get accuracy and speed at a fraction of what you are currently spending. Our highly trained, college-educated agents can… Read More »Business Process Outsourcing

REACH OUT TO CLIENTS, PROSPECTS, AND CUSTOMERS WITHOUT REACHING DEEP INTO YOUR POCKET Let our experienced team help you sell Do you want to take advantage of the same sales force that many of the top lead generation companies use to build their market share? Executive  sales and outbound calling will help your business grow.… Read More »Outbound Calling

At Fulcrum, our background in the practical sales & marketing experts across various industries, has given us an unrivaled edge in the Telemarketing environment. We view every customer interaction as an opportunity to improve both consumer satisfaction and revenue, whilst aiming to lower your cost-of-sale. Our competitive edge is our ability to entice customers by… Read More »Telemarketing

Product Sampling Staff Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great… Read More »Product sampling

We strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning. We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand… Read More »Brand Activation Services

Our skilled Promotions and Activations team demonstrate the key selling points of your product/service, engaging directly with the customer and making your brand the preferred choice.   We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature… Read More »Brand Promotions Services

Planning your brand strategy will involve the following: Need Help Building and Promoting your Brand? Let’s meet and IMMEDIATELY create a positive impact on your brand. By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all… Read More »Brand Strategy

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years. We have managed to bridge the gap between Sales &… Read More »Brand Promotions

We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our consumer promotions encompass a variety of short-term techniques designed to incent your consumers to respond to your brand in a positive way. The most effective promotions are directly associated with product purchasing. These promotions are intended to enhance the value… Read More »Sales Promotions

We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation. This is where we meet customers face-to-face and develop brand… Read More »B2B Sales

Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house… Read More »Sales Staff

Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have… Read More »Field Sales

Don’t just focus on attracting new customers – but get your existing customers buying more, too…   Fulcrum was incorporated in 2007 in the Pune. We sell products and services to businesses of all sizes through various marketing channels and divisions. Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing… Read More »Sales

Managing Field services for Merchant Acquiring Business Merchant Acquiring operations for Ecommerce website and payment gateway Merchant Evaluation Onboarding and Documentation initialization and deployment Managing Day to Day Merchant Acquiring operations adhering to regulations/guidelines Promote and present to merchants, retailers and other entities in india to acquire new business partners. • Maintain merchants relationships to… Read More »Merchant Acquiring

We will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around… Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness.… Read More »Street Intercept

Power your decisions with targeted information and consumer insights. Our mystery shopping team is tasked to help you better understand your consumers, your market place and your competitors. Real intelligence is immediate, accurate and most of all, relevant. It powers your decisions, it offers insights. From point of purchase audits to mystery shopping to category… Read More »Mystery Shopping

Our Mission, Our Values and Our Commitment   Fulcrum is a  marketing research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include: Data collection/Surveys Focus Groups Moderation Ethnographic Research Multi language Interpretation Multi language Transcription Statistical data analysis Opinion research Media evaluation research (Perception analyzers) Survey design… Read More »Quantitative and Qualitative

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through… Read More »Quantitative Services

Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum.  Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations. It’s a fact, minority groups, primarily… Read More »Qualitative Services

Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences. street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials… Read More »Street Team Marketing

Fulcrum uses all of the tools of the trade to make your direct marketing program successful. Behind all of these options rests a simple, unrelenting focus on your perfect prospect. We translate your product features into the benefits that meet your prospects’ most pressing needs. By understanding your target audiences, we develop direct marketing plans,… Read More »Direct Marketing

Street Marketing   We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around… Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your… Read More »Street Marketing

For manufacturers that require their own fieldmarketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus. Synergised Our syndicated team provides a commercially viable solution many of India’s best loved brands. And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our… Read More »Dedicated Marketing Team

Direct Marketing Services for Customer Acquisition Whether you’re looking to build awareness, drive calls or convert leads to customers, our 10+ combined years of direct marketing expertise will help you get better results. Our best direct marketing campaigns use data modeling, data insights, compelling offers and high-quality  fieldwork, telemarketing and sales team to help increase… Read More »Customer Acquisition

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. Our goal is to assist our client endeavor, to achieve… Read More »Marketing

At Fulcrum, our sales force optimization expertise enables business owners to begin maximizing their sales efforts. We have the unique capability to analyze and improve how your sales force, Sales Force Management goes about its daily work. We’ll help you take a hard look at a number of important factors for lead generation success. This… Read More »Sales Force Management

Fulcrum – Achieving Success Together.From our headquarters in Pune, Maharashtra and through 3 offices in Maharashtra, Specialized Staffing Solutions offers full-service staffing in Office Professional, Light Industrial/Manufacturing, and Technical/Professional disciplines.We can provide employees to fit your company’s changing needs.  Our screening and recruiting process will help us find and identify quality people who have the… Read More »Staffing

You get a consultative approach to your assignments Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase… Read More »How We Work

The unique success of our business is down to the relationships that our staff build and maintain in the field. And that’s why so we are proud of the calibre of the people we employ and work with on a daily basis. Highly-skilled, motivated and enthusiastic, we know we’ve got something pretty special. We implement… Read More »Join Our Team

Work Together How You Want, When You Want. Create And Collaborate Team To Achive Desired Deliverables And Keep Team Organized And Up-To-Date With Fulcrum. Share Your Work With Us. What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, creative designers,  media… Read More »Team

The unique success of our business is down to the relationships that our staff build and maintain in the field. And that’s why so we are proud of the calibre of the people we employ and work with on a daily basis. Highly-skilled, motivated and enthusiastic, we know we’ve got something pretty special. We implement… Read More »Join Our Team

OUR PROCESS We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives. Our Three-Phase Process Encompasses… Read More »OUR PROCESS

Home About Us Values And Philosophy Our Process Recruitment Process How We Work Industries We Serve Team Staffing Sales Force Management Careers Join Our Team Market Research Interviewer Career Coordinator Job in Pune Promoters Jobs IDEAS & INFO Marketing Ideas Marketing Ideas 1 Promotional Idea Advertising ideas Events Ideas Contact Us Marketing Marketing Dedicated Marketing… Read More »All Pages

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are… Read More »Your New Job Starts Right Here

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers. Our construction recruiters have gained significant experience and expertise for a… Read More »Construction And Civil

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population. We… Read More »Healthcare

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements. Our real estate and property portfolio covers residential, industrial,… Read More »Real Estate

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes. Fulcrum… Read More »Retail Industry

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us… Read More »Media and Publishing

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics. They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and… Read More »Logistics Industry

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals,… Read More »IT & Telcom

Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs. Our portfolio of work… Read More »Automotive Industry

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Profiling the Right People for Every Profession Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to… Read More »About Us

We offers a wide range of Consulting services to our clients, which helps them to build systems and processes to acquire, engage and develop their human capital. With veterans in HR Consulting, we offer end-to-end solutions in Consulting, for our clients. If you would like to learn more about Corporate Resources solutions for your business,… Read More »HR Consulting

The managerial function of staffing involves manning the organization structure through proper and effective selection, appraisal and development of the personnel’s to fill the roles assigned to the employers/workforce. Short-term projects are one of the highlights of modern day business. We provide temporary staffing solutions that will help in hiring ideal candidates. Fulcrum Resources provides… Read More »Staffing

Hiring the right person is tough. Fulcrum Resources makes your choice easier. With Fulcrum Resources, you can do job applicant selection quickly and easily online, to help you make the best hiring decision There are lots of talented and skilled candidates who possibly seek employment in your company. The challenge lies in finding the right… Read More »Selection

Our Executive Search business is structured as a matrix by geography and industry practice, providing us with wholesome understanding of client requirements. Making this possible is our talent pool with a strong focus on industry sectors. We believe that no amount of structured and innovative work can be successful if the process is not driven… Read More »Executive Search

Fulcrum offers an all-inclusive recruitment service for organisations.Our dedicated consultants understand the value of profiling the right person for the right profession and adapt a dynamic systematic approach to build a long lasting relationship with you.

We offer strategic outsourcing solutions that give clients access to intellectual capital which may not available in-house. By handling all the backend processes in an efficient and time-bound manner, we help organizations to focus on their core processes. We help small firms with access to the same economies of scale, efficiency, and expertise that large… Read More »HR Outsourcing

Historically, Organizations that have found themselves struggling to take competition head on, drive innovation or take calculated business risks betrayed the (lack of) preparedness of their workforce. Leadership Development, Succession Planning and Learning and Development interventions are gaining more significance and employers are increasingly looking for ways to gain and maintain a competitive edge in… Read More »Training

In today’s world of work, the focus is on competitive performance. Increasingly, the skills that bring cost-effective results to your business, is the talent of your workforce. At Fulcrum Resources, we ensure this through the thoroughness of our selection and, most significantly through predictive assessments to confirm the abilities of our people.As a client of… Read More »Assessment

Job searching isn’t just about applying for jobs and hoping to get called for an interview anymore. It’s more complicated than that, especially in a competitive job market. The most successful job seekers utilize a variety of job search strategies to help them stand out from the crowd. Here are job search strategies you can… Read More »Job Strategies & Tips

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       Welcome! Work From Home, Office, College and Anywhere. Work @ your Own free time. Guranteed Weekly / Monthly Payments. No need any Previous Experience. Dedicated Customer Support. 10000 Users Trusts and Already Joined this! Students, Housewives, Working Professionals and Anybody who wants Good Part time Income Can Do This. Work From Anywhere You Can work… Read More »Get Started with Your Job!

Your business depends on the connections you make with your customers. We’ll find you the right person to build those relationships. experience to deliver top talent. Our specialized recruiting teams know the marketing and sales staffing industry, and we deliver top talent because of it. Many on our staff have personal experience ranging from sales… Read More »Sales and Marketing staffing

Job Function Marketing/MR/Media Planning Industry IT-Software SpecializationBusiness Alliances,Business Analyst,Marketing Strategy,Media Planning Qualification Any Post Graduate Any Graduate Job Description 1. Customer Retention 2. Promote product and services 3. brand awareness to potential customers 4. Implement direct marketing tools to generate revenue 5. Understanding of digital marketing. Desired Candidate Profile 1. Good communication skills. 2. Good… Read More »Direct Marketing Executive

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The 5 Ps of marketing Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market. The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix… Read More »The 5 Ps of marketing

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers. To achieve this, you will need… Read More »CREATE YOUR MARKETING STRATEGY

PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS–Every business has to give its customers prices for its products or services. There are several ways you can do this. Many businesses, such as hairdressers, use a standardised price list that remains the same for every customer. Other businesses, such as painters and decorators, have to provide tailored prices for the specific products… Read More »PRICE LISTS, ESTIMATES, QUOTATIONS AND TENDERS

Our field marketing approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations. Highly… Read More »Field marketing services

Our success is in the details; our field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through… Read More »Quantitative Services

Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum.  Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.It’s a fact, minority groups, primarily Hispanics,… Read More »Qualitative Services

Fulcrum resources pvt. ltd. is a  market research and marketing management consulting firm providing a full array of quantitative and qualitative research services which include: Data collection/Surveys Focus Groups Moderation Ethnographic Research Multi language Interpretation Multi language Transcription Statistical data analysis Opinion research Media evaluation research (Perception analyzers) Survey design Coding/ tabulation Project management Audio… Read More »QUANTITATIVE AND QUALITATIVE RESEARCH

Our high quality, timely delivery underpins all good service provision and makes your market research campaign successful . Our commitment to our clients is supported by our comprehensive network, our valuable experience and flexible problem solving skills. We envision a client relationship that is based on trust and confidence and mutual success. It is our… Read More »Market Research

Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences.street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials to… Read More »Street Team Marketing