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Your Target Audience

Your Target Audience

This is where you will describe your target market. You must know who is most likely to buy your products or services, so that you can focus the majority of your efforts marketing towards those people. This means doing some research and coming up with demographic data such as geographic location, age, gender and more. You will also be identifying the wants and needs of this target customer and how they relate to your own products and services.

The Unique Selling Proposition

Your USP, or what is sometimes called you “X” factor, is what makes your business unique from all of the other ones on the market in the context of selling something. The term ‘unique selling proposition’ is fairly common in the business world, and the best way for you to be able to create your own USP is to look at some well-known companies and determine what their unique selling proposition is.

Pricing and Market Position Strategy

You have to know where you are in the market and how your price factors into that. That doesn’t necessarily mean having lower price than other businesses that sell the same products or services you do. In fact, some businesses out there market themselves as the highest quality rather than the lowest price. Are you planning to be leading the market for high quality, lowest price, most variety or some other factor? Understand what your position is in the market before you begin.

Your Distribution Plan

Finally, you need to have a distribution plan in place. If you are going to be selling products that you buy wholesale, then you are going to need to know who your suppliers are, where you are going to store your products, how you are going to get them to the customer, how the customer is going to purchase them and probably a lot more. If you are going to be selling online, and plan to offer a digital product, you still have to know where that product is going to come from and how you are going to deliver it to your customer.

Your Promotional Plan

Next, you need to have some ideas in place for how you are going to promote your product. For example, if you are planning to start a website that sells low-priced laptop speakers, how are you going to tell people that you have lots of different choices and very low prices on laptop speakers? Where are the laptop users going to be? You have to know how your messages going to get to them and what you were going to say.

Conclusion
A marketing plan isn’t that difficult to come up with, but you do need to have all of the elements in place, particularly if you plan on talking to investors or applying for a business loan. With a solid marketing plan, you will have a much easier time running your business and ensuring its success for the long term.

 

Established in 2007, Fulcrum Marketing Communications & Promotions is a through-the-line marketing agency based in Pune. The business’s creative team is a talented blend of designers, writers, and project managers all committed to the singular goal of producing results for clients.

Fulcrum Marketing is a strategic one to one marketing business Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and one to one marketing for all types of business of any size.

MARKETING CONSULTANTS

Fulcrum Marketing is a strategic marketing consultancy that provides simple, effective and affordable marketing & brand services.

We can take care of all your marketing needs, act as an extension of your marketing department or just help out in the areas where you need the most assistance.

direct selling business Kalyani Nagar Pune

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and one to one marketing business Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Kalyani Nagar Pune

one to one marketing business Kalyani Nagar Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.co.in

Kalyani Nagar Pune

Marketing Management business Kalyani Nagar Pune

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

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