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Market Research Agency in Surat

Market Research

Market Research

Work with Clients Who Believe Research Strengthens Decision-making.

We offer a full suite of state-of-the-art quantitative and qualitative research techniques, as well as custom-designed methodologies.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.
Fulcrum has grown to be one of the largest research companies in India, supporting multiple methodologies for small organizations to large corporations all over the India.

our purpose is to find hidden insights and market opportunities for our clients. We do this through a unique combination of research and psychology – using statistics and emotion to explain human behaviour.

-Clearly defining and understanding our clients’ research needs
-Using the most innovative and powerful research techniques
-Employing precise, powerful, and often unique analytical techniques
-Providing interactive tools so the client can manage the results themselves
-Presenting accessible results in a highly visual and engaging manner
-Providing superior, actionable insights

Step 1

Review your specific goals and design a customized approach.

Step 2

Prepare the necessary research instruments and materials.

Step 3

Execute the research and manage all aspects of fielding or data collection.

Step 4

Prepare a comprehensive report that summarizes and analyzes the results.

Step 5

Present our findings and recommendations to all key stakeholders.

Methodologies that analyze attitudes and behaviour across all modes of decision-making.

MARKET RESEARCH

Opportunities start with facts. That’s why we use quantitative market research and advanced statistics to understand market trends and consumer behaviour.

DESIGNING MARKET RESEARCH

Getting an accurate understanding of human behaviour is critical to decision-making. To ensure our market research studies are accurate we design them with construct, predictive, and discriminant validity in mind, drawing upon validated measures for factual accuracy and making sure that findings correspond with real-world behaviours.
We also like to consider the user experience in our market research, paying careful attention to design features and aesthetics that make participating in our studies is easy, intuitive, and in line with how information is processed on a neurocognitive level

We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.

Our primary quantitative data collection methods include Web survey interviewing (CAWI), and person-to-person interviews (CAPI). Our firm specializes in the person-to-person live telephone interview method (CATI) using multi-lingual callers. In addition, our team of researchers has completed hundreds of qualitative studies in traditional focus group settings, town hall forums and using the online interactive session approach.

QUALITATIVE

When the research is exploratory in nature and intended to gain an in-depth understanding of individual experiences or perceptions.

In-depth interviews
Shop-alongs
Ethnography
Mystery shopping
In-person focus groups
In-store focus groups
Virtual focus groups
Online communities

QUANTITATIVE

When the research has clearly defined parameters and is intended to quantify opinons and behaviours among a large sample size.

Online surveys
Phone surveys
Mobile surveys
In-person or on-site surveys
Surveys among client databases

We believe that data should be used to tell a story,

We also know that storytelling can help facilitate understanding

Consumer Research

Our consumer studies are fully customized according to our clients’ needs and industries. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.

Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.

We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.

 

UNDERSTAND

– Customer journey
– Usage and shopping habits
– Key buying criteria
– Brand perceptions
– Psychographic segments
– Optimal target markets
– Drivers/barriers of purchase
– Ideas for improvement

EVALUATE

– Advertising campaigns
– Brand positionings
– Packaging designs
– Slogans and logos
– Optimal price points
– New products or services

MONITOR

– Brand equity
– Loyalty & satisfaction
– Market share
– Performance of an ad campaign

B2B Research

Our B2B research studies are fully customized according to our clients’ needs and the specifics of their target markets. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.

In B2B research, a small sample of high-margin clients are usually included in the study. We have conducted studies of this nature for many years, and are familiar with the sensitive and specific steps that should be followed.

When working on behalf of B2B or professional services companies, our studies typically focus on monitoring their clients’ satisfaction levels and better understanding the bidding and selection processes.

– Clients’ selection processes
– Clients’ key decision criteria
– Clients’ brand perceptions
– Optimal target markets
– Opportunities for process improvement
– Drivers/barriers of recommendation
– Best practices and competitive actions

AD AGENCY SOLUTIONS

Our Advertising studies are fully customized according to our clients’ needs and the nature of the industry they are working in. We are responsible for every stage in the process, but actively seek agency and client feedback throughout.

We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI.

Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.

– Shopping habits and brand perceptions
– Customer journey map
– Key buying criteria
– Competitive positioning
– Drivers/barriers of purchase
– Psychographic segments in the market

Market Research Agency in Pimpri Chinchwad

About Surat

Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.

Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.

Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.

The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.

Stats and Facts

The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
The average literacy rate in the city is 89.03%
The city of Surat was previously known as Suryapur
Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
The city of Surat ranks as the 3rd cleanest city in India
Diamond and Textile Industries

The city is known for its diamond and textile industries
Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
Connectivity

By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
Surat Civic Administration

Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
A Corporation Commissioner heads the executive wing of the corporation
There are 20 Police stations in the city, with a Commissioner heading the Police force
Surat Infrastructure

Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.

Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.

All Localities in About Surat

LOCAL AREAS

Piplod
Athwalines
Surat Dumas Road
Ghod Dod Road
City Light
Vesu
Katargam
Adajan
Althan
Canal Road
VIP Road
Varachha
Kharwar Nagar
Rander Road
Rander
Navagam
Hazira – Adajan Road
Vishnu Nagar
Bhimrad
Dahin Nagar
Jahangir Pura
Bhestan
Saroli
Parvat Gam
Anand Mahal Road
Bardoli
LOCALITY
Pal Gam
Mota
Vishal Nagar
Olpad
Athwa Gate
Udhna
Amroli
Palsana
Dindoli
Palanpur Gam
Sachin
Pankaj Nagar
Jahangirabad
Sagrampura
Mota Varachha
Maroli
Parvat Patiya
Mahindra Pur
Godadara
Saniya Hemad
Khodiyar Nagar
Nanpura
Athwa
Kapodra
Gothan
Kamrej
LOCALITY
Salabatpura
Majura Gate
Kadodara
Laskana
Patel Nagar
Pandesara
Limbayat
Gopipura
Mughal Sarai
Rustampura
Bamroligam
Begampura
Kim
Kosamba
Kadodara Nagar
Bhatar
Shahpore
Kumbharia Gam
Nana Varachha
Mahuva
Chowk Bazar
Sayan
Haripura
Mahadev Nagar
Vidhey Nagar
Umarwada
LOCALITY
New City Light
Tadwadi
Punagam
Sima Nagar
Karamala
Mandvi
Dabholi
Magob
Limla
Shakti Nagar
Palanpur Jakatnaka
Pasodara
Nanavat
Narthan
Vareli
Dumas
Navsari Road
Narotam Nagar
Hazira
Uttran
New City Light Road
Ichchhapor
Ambanagar
Masma
Mosali

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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