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Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform Agency in Surat

Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

How to Attract Sellers on Your Virtual Multi Vendor Marketplace

Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

Field Sales Teams

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

  • Planning of target cities, markets and categories
  • Representatives should be based in the territory
  • Field teams hiring, training and operations management
  • Develop a field deployment plan
  • Local languages spoken team
  • Seller Acquisition Agent Support, Freelance support
  • End-to-end seller onboarding and reporting to client
  • Daily Acquisition report and Target Planing
  • Follow-up

Seller Training And Support Service

  • Registration and KYC
  • Provide training and awareness of products and services
  • Motivating merchants
  • Cataloging – Products Upload
  • Account Management Training

Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

Work Experience

# Marketplaces OR E-commerce

# On-demand Service Platforms

# Utility Platforms

# Payment and Fintech Apps

# Online Business Directory

# Education And Learning Platform

# Content Distribution Platforms

We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

Merchant Acquisition 

Retailer Acquisition

Seller  Acquisition

Customer Acquisition

    • Focus on acquiring high value sellers to join and start selling on portal
    • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
    • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

The project successfully met its objectives and the key highlights were as follows:

  • New sellers were on-boarded for different categories across 20+ cities
  • There was no compromise on seller quality and quality of sellers increased as desired by client
  • Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:

Approach

The key activities in project execution were as follows:

Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures

Setting up your Seller Acquisition

Setting up your Seller Acquisition

  • Prepare your seller acquisition goals
  • Define your target sellers
  • Find the sellers that match your needs
  • Reach out ( Offer ) and bring them in
  • Track your key success metrics

Get in touch with us

Let us help you plan and execute a great marketing strategy.


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Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform Agency in Pimpri Chinchwad

About Surat

Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.

Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.

Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.

The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.

Stats and Facts

The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
The average literacy rate in the city is 89.03%
The city of Surat was previously known as Suryapur
Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
The city of Surat ranks as the 3rd cleanest city in India
Diamond and Textile Industries

The city is known for its diamond and textile industries
Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
Connectivity

By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
Surat Civic Administration

Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
A Corporation Commissioner heads the executive wing of the corporation
There are 20 Police stations in the city, with a Commissioner heading the Police force
Surat Infrastructure

Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.

Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.

All Localities in About Surat

LOCAL AREAS

Piplod
Athwalines
Surat Dumas Road
Ghod Dod Road
City Light
Vesu
Katargam
Adajan
Althan
Canal Road
VIP Road
Varachha
Kharwar Nagar
Rander Road
Rander
Navagam
Hazira – Adajan Road
Vishnu Nagar
Bhimrad
Dahin Nagar
Jahangir Pura
Bhestan
Saroli
Parvat Gam
Anand Mahal Road
Bardoli
LOCALITY
Pal Gam
Mota
Vishal Nagar
Olpad
Athwa Gate
Udhna
Amroli
Palsana
Dindoli
Palanpur Gam
Sachin
Pankaj Nagar
Jahangirabad
Sagrampura
Mota Varachha
Maroli
Parvat Patiya
Mahindra Pur
Godadara
Saniya Hemad
Khodiyar Nagar
Nanpura
Athwa
Kapodra
Gothan
Kamrej
LOCALITY
Salabatpura
Majura Gate
Kadodara
Laskana
Patel Nagar
Pandesara
Limbayat
Gopipura
Mughal Sarai
Rustampura
Bamroligam
Begampura
Kim
Kosamba
Kadodara Nagar
Bhatar
Shahpore
Kumbharia Gam
Nana Varachha
Mahuva
Chowk Bazar
Sayan
Haripura
Mahadev Nagar
Vidhey Nagar
Umarwada
LOCALITY
New City Light
Tadwadi
Punagam
Sima Nagar
Karamala
Mandvi
Dabholi
Magob
Limla
Shakti Nagar
Palanpur Jakatnaka
Pasodara
Nanavat
Narthan
Vareli
Dumas
Navsari Road
Narotam Nagar
Hazira
Uttran
New City Light Road
Ichchhapor
Ambanagar
Masma
Mosali

Marketing Services

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Trade sales promotions
Promotions team
Leaflet distribution
Telemarketing

Brand Promotions

Brand Strategy

Brand Activation
BTL Activation
In-Shop Activation
Product launches
Rural Area Activities
Free Sampling Activities
Demonstration Activities

Events

Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition

Merchant Acquiring

Telemarketing

Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
Lead Generation

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